Ji'nan taxi software canceled cash subsidies attractiveness dropped significantly
Shun Net - Ji'nan daily
entry in August, dripping, fast taxi to driver's cash subsidy and robbing passengers red envelopes, coupons The activities were abruptly stopped. Correspondingly, the market is rapidly cooling down, and drivers and passengers coincidentally reduce the utilization rate of software. The taxi industry has come to the crossroads of transition. Business renting seems to be a common choice.
farewell cash allowance
these days, more than one taxi driver reflects that the quick taxi and drop taxi cancelled the cash subsidy. Dripping taxi customer service said, temporarily no longer provide cash subsidies to taxi drivers. In addition, the concession for taxi passengers to grab red packets was also closed on August 2nd.
at the same time, the quick taxi response said that the cash subsidies for the driver and the activities of the passengers' vouchers were suspended, but the vouchers obtained by users could still be used as usual.
the latest quarterly monitoring report of China's taxi APP market in the second quarter of 2014, the latest quarterly monitoring report of Chinese taxi APP market, shows that by June 2014 the cumulative account number of China's taxi App reached 130 million, and the total number of fast taxi and dripping accounts accounted for more than 98% of the total market. From this, taxi software market has formed a certain scale. The attractiveness of
significantly decreased
in fact, as the subsidy continues to decline, the attractiveness of taxi software is also decreasing. In the past few days, the market has been remarkably cold. Today, reporters at the 10:30 and 2:40 p.m. were dripping and fast taxi, but after re sending two or three messages, there is still no driver to order. There are also a lot of people in WeChat, micro-blog and other platforms grumble, the taxi does not have a red packet hair, and what do you do with the software?
these two days rarely open a taxi software, called the car's obviously less, rented taxi driver Jia Xuezhong said, using taxi software to pull passengers, in addition to the passengers to call, but also to call passengers, but also to call passengers, but also to call passengers, but also to call passengers, but also to call passengers, but also to call passengers, but also to call passengers, but also to call passengers, but also to call passengers, but also to call passengers, but also to call passengers, but also to call passengers, but also to call passengers, but also to call passengers, but also to the passengers phone, but also To get through, a month is also a lot of traffic charges. Generally it is not too busy to open up, and there is far more work to pick up, or a little subsidy is not, it is not enough trouble. Aiming at the business car renting field
the aggressive subsidy war is over, where will the taxi software go? From the current situation, the fast, fast and steady aim at the business car renting field.
the big Bumblebee bought at the end of last year has not stopped the expansion of business car rental business, and recently it has changed to become the first number one special car business, strengthening the brand image of business car rentals. A drop in car rental car, which was not talking about business renting, has also recently spread out in the field. According to media reports, the Tencent's U best taxi floats out of the water, which may be an independent project for dripping.
compared with the public taxi market, the profit mode of business car rental is obvious. Experts point out that, after the early stage of market robbing, users have a knowledge of drop, fast brand, so the field of traffic oriented business car rental is easier and more important, the future of business car rental is likely to become the main force of the profit of taxi software. However, in the field of business car rental, fast taxi and drop taxi are also facing competition from new and old forces, such as easy to use cars, AA rentals, PP rentals, etc.