Taxi software in Ji'nan has received a lot of cold shoulder.
> / > January 10th, beep The car announced that it had invested 200 million yuan, so that drivers and passengers could receive 10 yuan reward as long as passengers paid for the taxi fare through WeChat. 21, rival fast taxi announced a further investment of 5 billion national people free taxi, as long as the passengers with Alipay taxi fare payment, passengers every single award 10 yuan, 15 yuan reward drivers every single.
such a good thing, in Ji'nan, it is very cold, why?
reporter experience: using software 16 minutes to hit
in January 23rd, the reporter installed fast taxi software with a mobile phone and registered.
10:52, select the reporter's current position in the software as the starting point and enter the destination to start the taxi.
at 10:58 wait for the driver to answer the bill. More than 100 taxis near the mobile phone receive orders, and two taxis pass by during the waiting period.
11:02 wait for 10 minutes, no driver to rush the order.
11:03 again, the software shows that the driver has succeeded in catching the ticket nearby.
take the taxi of Master Wang at 11:08. Another taxi passed by while waiting for the bus.
taxi mode passenger payment amount, driver received amount
roadside waving, 12 yuan 12 yuan
beep direct payment 2 yuan, 12 10=22 yuan
fast taxi payment 12 yuan, 3 working days return 10 yuan 12 15=27 yuan
note: leave: false note: leave: false note: false note: leave note: leave note:
in 3 days. The amount of the set table is 12 yuan.
taxi software: less than 30% passengers use
two software to invest nearly 1 billion yuan. The public has a prize and even can make money. This kind of beauty can not be said to be tempting. But the survey found that the utilization of these two software in the public is not as high as imagined.
taxi driver Wei Master said that the current use of these two software in taxi drivers is about 80%, most of which are newly installed recently. But among the passengers carried, only about 20%.amp; mdash30% passengers use software to analyze the cold because the
complex passengers need to register a number of software.
may be self defeating, waiting for the driver to take the order to the car sometimes for a long time. During the period, there will be a taxi passing by.
passengers are not practical for a long time. Although the rewards are very attractive, taxi passengers are more frequent at the end of the year, and taxi is a seller's market.
aggravate the difficulty of taxi drivers, but even when they are waiting for a taxi, they turn a blind eye to the passengers on the side of the road.
payment platform: 20 yuan to a user, really not expensive
basically no profit in the case of money, what is the taxi software map?
industry people believe that the two big taxi software to snatch the users constantly burn money, this has formed a national range of free traffic scene. Competition between Tencent and Alibaba has covered every corner of the Internet. As the most potential online payment method and its entry, it has gradually become the focus of competition among the two giants. It's not expensive to get a 20 dollar to a user. Through a certain period of concentrated investment, the payment habits of the taxi race are cultivated, and the two third party payment platforms are more important. It is to expand the application scenes and merchants to further occupy these users.