Ji'nan estate enters the era of "landscape"
source: the author of the Qilu Evening News: Ma Shaoying recently, the reporter passed the scene of the emperor Hengda scenery project in the east of the Cultural East Road, through the wall to see the construction site of Hengda emperor, already had the embryonic form of the landscape. Tall and precious trees also seem to show that Hengda king will give owners a comfortable natural living environment. With the improvement of the quality of life, the sense of living environment is enhanced, and the eyes of buyers are more transferred to the matching of real estate landscape. The landscape has become the key to many developers to become a marketing force.
landscape construction has invested in
"the traditional market of Ji'nan is mainly to sell houses, but as people are more and more strict with the living environment, the quality of community landscape has become an important embodiment of the improvement of people's quality of life." One industry insider told reporters that the high demand of buyers for community landscapes is also a more rigorous test for developers.
the construction of landscape architecture not only needs more precise planning and design, but also means that developers will invest more money in landscape construction. In the past, most of the projects in the Ji'nan market only stayed on the "greening", and the cost per square meter was below 200 yuan. But now many gardens have invested up to five hundred or six hundred yuan per square meter, and some high-end properties are even more expensive.
reporter found in the survey that the part of the Huarun Central Park in the garden landscape will be part of the local area over 1000 yuan per square meter, with an average of about 500 yuan per flat meter, using large area of stone, sculpture, iron, precious trees and large adult trees to create a harmonious and interactive community for the owners. The atmosphere of life. Located on the south side of the ten road, the Phoenix Garden in the garden of bassia garden is more than 5000 million, building a "big tree - middle tree - shrub - flower bushes - ground" five stereoscopic Spanish gardens to create a perfect living space for the people to be happy and close to nature.
landscape marketing upgrade
a good landscape will touch buyers' desire for home. "Housing quality and Huxing structure are important, but most of the properties in the market are similar now. Greening rate and landscape design have become the most concerned problems for me. In fact, 40% of the house bought is the house itself, and the 60% one is the later life. Only a good landscape can continuously improve the quality of life, so as to ensure the integration of life and nature. Ms. Liu told reporters that she would take a walk between the flowers and grass in the community every night to relax the pressure of the day's work.
in the face of the change in the concept of home buyers, developers are moving in the same direction, and they are working hard on the real estate landscape. Often you can hear a word of the developer: "the landscape is sold well," compared with the hard steel and cement house, flowers, green trees, Waterscape, garden, and other houses are more able to get the people's desire to buy.
with many projects to build a different landscape, Hengda on the building of the community environment, in the construction of housing, while the landscape is gradually beginning to present. The landscape architecture of Hengda is mainly lake landscape and arches. Through the landscape construction, we can intuitively display the development strength of Hengda and the future living environment to the buyers.
"first built landscape, although in the early days, it needs to invest a lot of manpower and money, but it is indeed very beneficial to sales. The modern marketing is more and more exquisite of experience. The landscape presents the real sense of sense for the buyers, and it is easy to cause the buyers to think of the future living environment. Hengda Real estate staff told reporters that after the completion of the landscape construction, through the enclosure and the surrounding site isolation, the formation of a beautiful sales environment, convenient house buyers house selection. Especially after the well-known housing companies enter Ji'nan, landscape architecture is an important magic weapon for marketing, and the property market of the provincial capital has gradually entered the era of landscape architecture.