Yu Wen
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[/color][color=#333399], Ji'nan Austrian West Road building. (Wang Yuan) [/color]
trading volume rose, city city city is really warm? Reporter investigation and interview found that, although volume up, but the house prices did not rise significantly. On the contrary, some developers are still playing a price war. At the same time, there are housing enterprises in the area to start "article."
[b] no longer pushes up the total price of the large area, only for the sale of [/b]
the eastern part of the city is a hot area for the supply of commercial housing. On the morning of 11, journalists walked northward along the Austrian Road, and there were only four buildings on this road. In the north of the Olympic Sports Road, Shang Yuan Yan Yuan has played a low price of 6377 yuan / square meter. The real estate has a "mystery" in the design of the apartment: the two rooms from 70 square meters to 90 square meters account for 65% of the total housing supply. "Other buildings two room area more than 88 square meters, we control in 78 square meters, in this way, under the premise of equal price, the total amount of money can be seventy thousand or eighty thousand yuan." The director of the project, Ms. Huo, said that the competition is very intense. How to lower the total price is the key to the transaction.
manager of the Greenland Elysee mansion case manager told reporters that the property is planning for October: the price is still the key factor except time. The average price can no longer be reduced. They are more strict in controlling the size of their apartments and no longer push over 120 square meters of houses, so the total price has been effectively controlled.
the responsible person in charge of the Beijing Ministry of green group, which has multiple residential and commercial projects in Ji'nan, said that the established sales target set by the group in Ji'nan this year is 4 billion yuan, and there is still a certain gap between the completion of the task and the completion of the task. The fourth quarter is the last chance for developers to rush to the end of the year. By the end of the year, they will have push plans for many projects. "We have been" cutting meat "sales promotion, and the average price of more than 6000 yuan has been equal to the cost. The fourth quarter to the housing enterprise payment cycle and the settlement cycle, 'price change' intensity may increase, in order to facilitate the transaction, price profits can also be sacrificed.
[b] concentrated into the market to push the high volume of higher turnover more than the low total price room source [/b]
Li Tiegang, vice president of the economics school of Peking University and the director of the real estate research center. Under the control, the one or two months' price rise is a normal market reaction, which is influenced by the factors such as transaction and credit. "At present, housing prices in Ji'nan are relatively stable in general, and buyers need not panic."
Li Tiegang analysis shows that the change of housing supply structure in Ji'nan is more obvious in September. Once again, the number of new listings increased significantly. Most of the new market listings are low price housing for rigid demand, which is conducive to stimulating monthly turnover.
Bo Fuli, director of the Central Plains real estate investment consultant in Beijing, thinks that the City West and the eastern region are the hot areas of the land transfer in Ji'nan, which is inevitable in this year. Regulation and control continue, the same area for cash flow and refund requirements, developers will enter the market to take the initiative to lower the price. Under the premise of limited demand, how to win the price war has become the key to win. From the last few months, the market trend has slowed obviously since August. In the absence of good credit policy, it is difficult to increase the volume price. It is about to enter the fourth quarter. The pressure of the year end sales task of the house is the first choice.
Bo said, with the overall average price of housing and the average price in eight or nine months, nearly 10% fell last year, and the price of other months also declined. This is enough to show developers' "price to volume" intensity.
"affected by policy regulation, the investment speculation demand in the market has been greatly curbed." Li Tiegang analysis, the current rigid demand buyers are not enough funds, the area, the total price has a clear expectation. "The rigid demand market determines that the reasonable pricing has great stimulating effect on demand side."
[b] "silver ten" fell more than 80% [/b]
"Kim Gu" in the last week of September, but from the "eleven" golden week market performance, trading volume was almost equal to the low position of the same period last year. Compared with the last week of September, the turnover was nearly 80%.
a few days ago, Vanke, Baoli, Zhonghai, Rong Chuang and many other enterprises released the sales data in September in the form of performance reports and briefs. From the data released by these housing companies, the sales area, the amount and the average value ring ratio have been shrinking in varying degrees, and the third quarter sales of the investment real estate also showed the trend of slowing down. As a result of the decline in business, and the supply of large volume of supply, the main urban housing market in general, there has been a clear supply of more than the demand for this year. The Central Plains research believes that since the second half of the year, the improvement of real estate market has gradually been listed, and has also stimulated the transaction price of the whole property market. Developers to reduce price changes, the overall price rise has become one of the important reasons for the high turnover volume.