the Ji'nan daily
[color=#000080] "gold three silver four" is the result of the gradual release of rigid demand (Liu Wenzhong) [/color]
A steady trend in the market volume and a steady trend in the price rise have been formed. In this context, it is a major choice for some enterprises to snatch more profits by weakening sales promotion or slightly raising sales prices. However, analysts believe that in the direction of the market regulation, no change in intensity, and the market turnover is only partially warmer, it is not wise to raise prices against the market.
[b] "gold three silver four" volume rose obviously [/b]
March and April, the developers generally "price change" brought a significant rise in the market volume, whether from the government department statistics, or listed first line of Housing enterprises announced that the property market in the end of October to February this year's low turnover After the fans, finally welcomed the industry's high hopes of "gold three silver four".
from the Ji'nan market, many projects developed by brand Housing enterprises such as Luneng, green space, Hengda, Zhonghai, Lu Jin, Tianhong and so on are relatively considerable in the past two months. Some of the housing enterprises are mainly to win the price, the other part, although the price strategy is not obvious, it is attractive by doing enough articles in the community. It's not inferior.
second-hand housing, data from the municipal housing security and Property Management Bureau showed that 1419 sets of second-hand housing transactions in March, 112.74% growth in February, close to the 1435 sets in the same period last year; 1358 sets in April, 61 sets, the trend relatively smooth, but compared with the same period last year, the decrease of 190 sets, or more than 12%.
World Federation of Yi Gao market researcher analyses that the emergence of the "gold three silver four" in the property market is mainly due to the reduction of the loan pressure caused by the improvement of liquidity after the Spring Festival, followed by the gradual release of the demand for the early backlog of the housing demand, especially the rigid demand for the purpose of marriage and buying. The third reasons are Most developers take the "price to volume" strategy to promote sales, and the price reduction has reached the psychological expectations of some buyers.
[b]5 month's property market still can increase the price stable [/b]
whether it is the China Index Institute's 100 city price index, or the National Statistics Bureau issued 70 large and medium cities price changes in the country, in general, the house prices continue to continue a small decline since last year. As far as Ji'nan is concerned, housing prices have been decreasing since the third quarter of last year, both in new homes and second-hand houses. The year-on-year figures were both down in March.
the data from a property market research institution shows that at the end of the first quarter, the stock housing in the city is at the current rate of 7 months, of which the stock area of the newly built commodity housing is about 1 million square meters. With the arrival of the peak sales season, the development of enterprise push plate strength is increasing. In May and June, a large number of new projects are expected to enter the market, in addition to the continuous sale of new products and new products, there are some pure new plates. With the increase of supply and the increase of stock pressure, the price strategy, which can not be realized quickly, and a larger scale, will become the marketing move that most development enterprises have to take.
industry analysts think, from the current trend, in May and June, the market volume will continue to rebound in May and June, one reason is that home sales are increasing in various places; two is the peak period of the developers push market in May and June, but also the traditional peak season of real estate sales, the "price change" is still the main tone of the two quarter, the future two Monthly sales of real estate will remain unchanged; three, continuous improvement in liquidity will provide basic support for real estate turnover. But in terms of price, as the supply increases, the competition for the not enough target customers and potential customers will be more intense, and the price strategy will be the most effective weapon to exclude other factors. Therefore, from the overall perspective, the property market is expected to continue to rise steadily in the coming period.
[b] against the market price increases not [/b]
reporter noted, as the volume rebounded, many previously reduced prices, the recent prices have been slightly callback, the other part of the early adoption of a low open strategy for promotion of new projects, after a good sales performance, the sales price has begun to rise slightly.
a number of people in the industry talked about the current market situation in Ji'nan. The current turnover is only partial. From the type of product, the turnover of investment products such as office buildings, shops and commercial and residential apartments continues to be low for many months because of the dual shrinkage of supply and investment demand. To the mainstream, but the villa, garden house and high price, large apartment flat house, the sale is very dismal, the sales unit area is concentrated in 90 to 140 square meters of two rooms and three rooms; from the area and the project, all aspects have mature advantages in the region and the future growth potential area, the mature community and the traffic side The sales of newly built large communities in all aspects, such as education and commerce, are increasing obviously, but the projects with relatively
distant projects and their own limited size are not optimistic. From the view of the enterprises, the sales of large brand Housing enterprises are better than those of small and medium sized enterprises with relatively weak brand strength. Look, some small and medium-sized enterprises developed small and medium buildings, some even one month can not sell out a set of houses, the market concentration is more transferred to large and medium-sized real estate development enterprises, especially foreign development enterprises.
analysts believe that, from now on, the direction and intensity of the regulation and control of the property market will not change fundamentally, and the customer will still be the absolute main force to support the market volume, and the price is crucial to the impact of the customer. For large brand development enterprises, although they have strong capital strength, they have many projects, big sales tasks and large pressure to return money. Therefore, it is likely to have adverse effects on the price rise and the completion of the stages and the tasks of the whole year. The wise strategy is to speed up the speed of elimination through the appropriate marketing strategy and reduce the maximum profit from all aspects of the cost. The price rise in the market will only be counterproductive and put itself in a more unfavorable situation.