urban women's newspaper Author: the German Sheffield
no matter the price rise of "the betting agreement", it will lose money or lose money in the price reduction or the price reduction agreement. It is a gimmick thrown by developers for quick return of funds.
recently, a real estate and customers in Beijing signed a "betting agreement", which said the same floor of the same floor in one year. The price increase was not up to 5.6%. The developer will give the value compensation of 5.6% of the total. Yesterday, reporters found that there is a similar "hedge agreement" in Ji'nan. But according to the insiders, all kinds of activities are just to promote sales and speed up the withdrawal of funds.
the Beijing new trick a year does not increase the price of
"to bet on the agreement" this promotion is a Beijing named "Beijing landscape" recently launched. As soon as this news comes out, it causes a big wave on the Internet.
many netizens are skeptical about this matter and ask about the authenticity of the policy. Even some netizens say that developers are so confident that house prices will rise, and "get the internal news"?
the power of farmers "," said the price right in the hands of developers, how much development agreed. Even if it is to compensate these funds, as long as developers can return the funds, revitalize the project, and finally make money, that is the question of how much profit.
Ji'nan real estate sign agreement to ensure that the price of
will not be reduced in May, and the sales promotion means of Ji'nan property market will continue to be more and more. In addition to a variety of discounts and time limit buying, Hengsheng half mountain also launched the "buy a house to send iPad2" activities, spring Jing Tian Yuan and garden, elegant garden activities are "to replace the old new", the triumphant new town park has launched a "20 thousand to 30 thousand" activities.
although there is no "gambling agreement" in Ji'nan, there has been a "hedging agreement". Yesterday, Hang Seng half sales office staff said that although it can not guarantee that prices will rise, but buying their houses can guarantee that no price will be cut before the end of the year. "When buying a house, we will sign a hedge agreement with the owner. According to the agreement, the house purchased this year will ensure that the price will not be cut before the end of the year. If it is forced to reduce sales due to promotion or financial pressure, it will give consumers corresponding compensation. " Sales staff said, but the amount of compensation is not yet well established.
the industry's unique promotion is only
"a variety of sales promotion, which is the instinct response of developers to the downturn in the housing market." Regarding this, Li Dong, director of marketing department of Ji'nan Jian Bang real estate limited, said that for developers, the quality and value of the house itself should be emphasized. Put too much energy into promotion, or even deliberately create some kind of gimmick.
the view of Wang ship, deputy general manager of Shandong Huasen home Co., Ltd., is that developers have launched a "betting agreement" to a large extent in order to return funds to prevent the break of the capital chain. "5.6% of the data do not know where to come from, but according to statistics, the average rise in Ji'nan house prices in the last ten years is about 9%, so this commitment to consumers, the actual significance is very limited. Nowadays, various kinds of new sales promotion methods emerge in endlessly. "Gambling agreement" is only one of the more attractive methods. It belongs to the typical "changing the soup and dressing up".
there are also questions about this citizen: how to determine the reference standard for house prices in a year?
Mr. Li said that if the real estate is the real estate around the project, the reference price is not good because the product is different. If the building as the reference standard, according to the developer's push strategy, the real estate is generally in instalment sales, the price of the previous housing is usually cheaper than the late housing. From this point of view, the actual significance of the "value preservation agreement" is also very limited.