Peking University Resource 16 billion Ji'nan hoarding cloud
an unusual bidders, a huge investment, an unrealistic plan, an overflowing development gimmick - a new round of "hoarding" has just emerged from the North resource group, who has just escaped the shadow of the original president leaf len. "Question.
newspaper reporter Sun Yongjie from Ji'nan, Beijing
"this land, will immediately build a five star hotel, invest 16 billion yuan." In March 20th, Li Dongqiang, a civil servant at the last eye of his alma mater, came to see the Shandong Normal University in the north of Qinghe North Road in Ji'nan.
along Li Dongqiang's sights to the east of the river viaduct and the west of the Huanglu Road, this land, five years ago, was a wheat field and a northern courtyard surrounded by wheat fields. Now, only two new teaching buildings are surrounded by busy bulldozers. At the beginning of
3, Shandong's Peking University resources took the land with a 16 billion yuan investment plan. An anticipated urban complex has eclipsed the once famous north school and its new business market.
however, this sudden huge plan began to face many doubts. "I don't believe that Shandong's Peking University resources can produce 16 billion yuan." In March 22nd, Zhongyuan Real Estate Investment Manager, Mr Fu Fu Li said.
an unusual bidding
3 8 morning, Ji'nan land reserve Trading Center, spring city new year's first land auction hammer.
this land auction which is completely submerged in the "two sessions" news in the second tier cities has not attracted much attention from the media. The first filming of the spring year of the spring city has become a "excellent platform" for the North China Resources.
at the end of the unfrightened two land auction, the bottom price was 115 million 480 thousand yuan at the southwest corner of the north courtyard of the north courtyard of the north courtyard, the north courtyard of the Tianqiao District, North City, Ji'nan.
according to the media peer of the auction, only two developers took part in the auction, Ji'nan West District Construction Investment Co., Ltd. and the eight bureau of China Construction Bureau took the lead in offering 118 million yuan, and then Shandong Peking University resources raised a brand directly, with a direct price increase of 100 million, in order to "kill" the opponent with a higher than the bottom price of 225 million yuan. A good time.
data show that the resources of Shandong Peking University are made to land for 37.35 mu, with an average of 6 million 30 thousand yuan per mu, 3568 yuan per square meter floor land price, and a premium rate of 95%. In October,
2009, Xinyuan International took 1 billion 136 million yuan to take down 300 mu of land on the riverside of the Xiaoqing River, north of Ji'nan, and became the king of the north of Ji'nan, at that time each mu was 3 million 790 thousand yuan. This time, the unit price of Mu in Shandong's Peking University resources is about 2200000 yuan higher than the former.
"even if we fry it up to 20 million yuan per mu, we must take it." Wang Huanxin, assistant president of Peking University Resources in Shandong, has said that the site is directly related to the development of Xu Li area, which was taken before 16 billion yuan, so it is a must.
however, the Ji'nan industry is rather skepticism about the skyrocketing price of Shandong's Peking University resources. "3568 yuan per square meter floor land price, if separate operation of this land, plus the cost of development and construction of 2500 yuan, the cost is more than 6000 yuan. According to the 25% profit rate, the opening price is more than 9000 yuan, selling to tens of thousands is also possible." The price of
is much higher than the average price of 8481 yuan at the peak of Ji'nan's housing price at the end of 2009. "The plot is close to the northern fringe of Ji'nan, and the price of similar plots was only five thousand or six thousand yuan a year ago. If tens of thousands of people are in the vicinity, it will be hard to be accepted by the market for some time." Said a home consultant in Ji'nan.
"there has been such a direct report, but not much." Li Tiegang, director of the real estate research center of Shandong University, said whether there is no cat and cat to say, but Shandong Peking University resources take this obvious way of eating losses, estimated to be hype, beat down for a while for a time, and so on after the rise of surrounding land prices and profit.
3 21, Wang Huanxin said, because the previous position has been criticized by Peking University Resources Group, refused to respond to bidding intentions. Obviously, this unusual auction has made Peking University's huge investment plan in Shandong gradually surfaced, and more doubts are coming.
160 million difficult to find
"we have just signed with the Ji'nan Xiaoqing River Investment and financing management center, the Tianqiao District government signed the development of Xu Li section, to invest 16 billion yuan." In March 8th, the scene of the new North King in northern Ji'nan was auctions, Wang Huan said.
"Ji'nan has not invested so much in the past. I personally do not believe that the investment in Peking University will be so large." Bo Fuli said that before the completion of the project, it is not easy to say that the resources of Peking University can not afford the money.
data show that at the Ji'nan government work conference in December 25, 2009, 16 urban complex projects were identified, including the project of Heng Long square near the center of Ji'nan and Quancheng Square, and the investment is estimated to be only 2 billion 500 million yuan.
North City Xu Li area economic base is relatively backward, Shandong Peking University resources to invest 16 billion yuan in 3-5 years, obviously greatly exceeded the expectations of the local industry. "Many enterprises will report a large amount of investment in the initial stage of development, so as to win the qualification of development through such a large name." Li Tiegang said.
challenged the opening circles, and Shandong Peking University resources did not give specific sources of 16 billion yuan of funds. North China Resources publicity said that the group's land reserve has now reached 20 million square meters, leapt to the top five of the real estate industry's land reserve. This is not the case. The 20 million square meters of land reserves are almost the same as those of China's first class real estate enterprises Vanke, Fuli and Huarun [15.46 -1.40%].
but according to the public information of Peking University resources, in addition to the initial Zhongguancun [6.39 -1.99%] Science Park and other projects, the project of Peking University's resources operation in recent years is mainly Southern China's Southern China Mall. The project was also in a long stause after the original president of the project in 2005. Until last year, the historical legacy of Peking University's resources was basically solved. The closure of land near Dongguan's Mall River in Southern China was unsealed.
industry analysts say that it is obviously not realistic to let the top management team completely exchange blood and deal with the remaining problems of Peking University resources for 16 billion yuan. Paradoxically, Peking University resources seem to become a front-line property developer overnight. Joint Ji'nan project, the first 3 months of this year, the country has 70 thousand mu.
at the end of January this year, Wang Guolin, the director of Peking University's resource brand, told Times reporters that Peking University was just an administration, and the resources of Peking University were still an independent group. According to media reports, in 2010, Peking University Founder has incorporated real estate into one of the four major industries of the group. In the propaganda of Peking University resources, Shandong also deliberately emphasized the advantages of Peking University Founder capital backed by "holding 7 listed companies".
according to the latest report of Li You, chief executive of Peking University Founder, Peking University realized its profit of 2 billion 500 million yuan in 2009 and its net assets of 21 billion yuan. In the 2 billion 500 million yuan calculation, it is impossible to realize the capital investment of 3-5 years and 16 billion yuan even if the profit of Beijing University is fully invested in the project development of Shandong Peking University resource. What's more, this is just a project for Peking University resources.
at the same time, IT and the health industry as the core of the Peking founder, under the three years of diversification strategy proposed by chief executive Li You, did not put forward more investment in real estate. In Peking University Founder's public information, the reporter also did not find the related content.
"implantation education" has been questioned.
education, technology and health are three key words in Shandong Xu Bei Li area. In the "Education Supporting Plan", we will introduce the resources of Peking University International Kindergarten, Peking University attached primary school, and Peking University affiliated middle school to build a benchmark for education in northern Ji'nan. Kang Wei, vice president of resources in Shandong University, said.
flagship education card seems to be just wishful thinking and has not been recognized by the industry. "Whether it is the development of Peking University resources or the experience of Ji'nan, the educational resource card is not new, I am afraid it is just a gimmick." One home enterprise in Ji'nan said.
to push down the Peking University resources from the north south wall, there are few successful precedents in the export of educational resources. Whether it is the early Zhongguancun science and technology park or the recent Dongguan Southern China Mall, the resources of Peking University have been the main resource of human and educational resources. In real estate development, educational resources are an elegant and ethereal sign.
"Peking University Science Park is more a brand, a concept." At the end of 2004, Zhu Hongtao, then vice president of Peking University resources, said. In the early days of Peking University's resources, under the flagship of education and technology in Peking University Science Park, we have developed real estate projects in Shandong, Jiangxi and other places. With the original president Ye Ning's absconding and senior executives all changed blood, most of the projects did not follow. After the
Ye Ling Ning era ended, Peking University resources were gradually transformed into a more pure Real Estate Company. However, in the northern city complex project of Ji'nan, Peking University resources are still used to develop real estate with the advantage of the educational resources of Peking University.
"the banner of educational resources has been used by many enterprises, such as the use of heavy truck real estate in Ji'nan, and there must be a repetition." Bo Fuli said.
and in Li Tiegang's view, the use of education cards to promote real estate development, the effect is very obvious, is also a number of Housing enterprises used means, do not exclude the possibility of using educational resources to do gimmicks.
Li Tiegang analysis said that one is to develop educational resources around the region and the other is to build an educational area. "If the latter effect may not be too obvious. Because schools are not only built on buildings and several good teachers, but the core competitiveness of schools is a long-term cultural accumulation.
the resources of Peking University, which overthrew the north courtyard wall of the northern courtyard of the northern Ji'nan, obviously adopted a way that was not so obvious that "implantable" was prepared for the introduction of Peking University, attached to Beijing University, and the North University of Peking University.
in the view of Ji'nan insiders, the project of Peking University's resources of 16 billion yuan is even more difficult to achieve the urban complex of livable and livable city.
"hoard" complex?
"we will build the land into a comprehensive real estate project that is livable and suitable for business." Han Zhonghua, executive vice president of Shandong resources real estate, said.
data from Shandong Peking University resources shows that the planned city complex will introduce the only world brand duty-free shop in Ji'nan, introduce high tech market and product direct selling center, and introduce five star hotel and five A grade A office building.
"if it is really ready to develop and build five star hotels and high-end office buildings there, is it not seeking death?" Losing money is certain. Such a plan is too unwise. An insider in Ji'nan who did not want to be named was shocked.
Li Tiegang also holds an approximate view. "The development of North City is just beginning, the development is not yet mature, and the market is not enough, so there is no need for high-end hotels and office buildings in such a city." North City is a trading area, not a business district for the development of high-end hotels and office buildings. Ji'nan's urban business district mostly develops around the center of government. In such a region as North City, the conditions for the establishment of the urban complex are not mature.
"the whole project is still in the preparatory stage." In March 21st, Wang Huanxin told the reporters of the times. An established fact is that such a project, which has invested 16 billion yuan and is not well planned by the industry, has been quietly started as the core of the strategic layout of Shandong.
"developers can borrow the possibility of building a new urban complex in Ji'nan." More than a few people in Ji'nan's housing industry questioned that Peking University's resources rely on the signs of Peking University.
"according to the latest management methods of land development in the country, there is no opportunity to take the opportunity to hoard land." Li Tiegang said. In the view of the industry, the government is not stupid. Now it is so hard to combat land hoarding.
"this is a project of cooperation between the group and the government. It is not convenient for us to express our opinions." As of the Times reporter released before, Wang Huanxin still reluctant to respond to relevant questions.