Re: Jin is coming! Ji'nan buyers purchase currency "goods than three" real estate price war started locally
What the owner of the supermarket said was a land auction in December 2016. After 79 rounds of bidding, the Tianlang developer announced that he had taken the B plot south of Guangyou Tea City near the middle road of Kuangshan District. At that time, the imperial family had built a European-style sales office, and as a result, they made "bridal clothes" for others to become the Tianlang sales office. The imperial family had to look for another place. A new reception center was built at the intersection of Dikou Road and Jiqi Road. Cars were taken to see the customers. Since then, the two real estate markets have formed a factual competitive relationship.
On December 24, 2017, Tianlang first opened with an average price of 22,000 yuan. A few days later, the imperial family also opened, with the same size, the same hardcover, selling at less than 20,000 yuan. In the first half of this year, the Ji'nan market was quite calm, and the two real estate markets had their own rhythm. Who expected the second half of the year, first the construction authorities in July to issue a ban on the "rough borrowing and decoration" disguised price increases, and then the whole property market environment changes, coupled with the recognition of the two real estate areas does not match its popularity, in order to speed up the withdrawal of funds, one change to respond to market changes, the other is also moving. Not long ago, Tianlang Property Consultant released the news that the last building was converted to a semi-finished building with a price of about 17,000 yuan. On August 25, on the middle road of Kuangshan residential area, Tianlang staff members held a propaganda page to "sweep the street" and tirelessly recommended to passers-by the blank house under consideration. Although only a price range of 17,000-18,000 yuan was given, it was a big "diving" compared with the hardcover house before. When the opponents changed their tactics, the imperial family also followed suit. The final unsold high-rise building was rebuilt into a blank. The bid price was further lowered to 15,000 yuan, with a down payment of 500,000-600,000 yuan. It was very attractive to the newly needed building in the second ring road of Jinan. The real estate market changes < br /> look at the changes in subtleties. The competition between imperial family and the market reflects that the current property market in Jinan tilts toward the buyer's market. From looking at the housing gifts to attract customers, to the recent down payment staging, special gimmicks, intermediary distribution, and then to the disguised price reduction, the property market this round of gradual change. < br /> the first change is the race to pull people, the real estate market is not short of houses, the most missing is people, in order to pull customers, the real estate is also racked their brains, from paper, rice, peanut oil upgrade to sweeping robots, and even buy a house to give gold. This month, Zheng just signed a contract with Sansheng International Garden in the Hi-tech Zone. The opening offer is 50,000 yuan less than 100,000 yuan, 99 discounts. After the discount, the price is 19,900 yuan per square meter, and 9.8 grams of gold is presented, which is much cheaper than the previous opening price of 23,000 yuan. However, gold is not given to everyone, and the first 50 buyers must pay the down payment.
The second change is the down payment installment. Since the "10% down payment" came out of the market, the developers have been willing to lower their stature to extend the down payment from half a month to two or three months, which is quite different from the previous year when the down payment was not enough. A building in the South issued the slogan of "300,000 down payment in Nancheng" in early August, and after verification by reporters, the building launched a batch of 75 square meters of units, the total price of more than 1.6 million, down payment can be paid in installments, 300,000 in advance, two or three months to postpone the payment of the remaining funds. Since then, new projects such as Star City, bright Yuefu and so on have also sent information to customers who are aware of raising funds, all of which are called down payment installments. However, the Ministry of Housing and Construction and other seven ministries and commissions to deploy special actions to rectify the property market, one of the key rectification is to crack down on the provision of "down payment" to take the form of "down payment by installments" and other illegal advance or disguised down payment for speculators. Although developers are unlikely to pay down for home buyers in the current context of property market consolidation, it is a means of attracting customers to adopt down payment by installments. The third change is frequent and disguised price cuts in the market, which are popular with promotional activities such as special housing, 50,000 to 100,000 deposits. In the eastern part of the property concentration, the first floor of the new East Railway Station has been sold for 13,499 yuan / square meter of hardcover, which has been selling for 15,000 yuan. If the hardcover cost is eliminated, the roughcast price may be cheaper. However, some purchasers said that the so-called special price house is just a variant of one-storey sunshine insufficient, the average price of other floors is still more than 15,000 yuan. < br /> the fourth change is the distribution of intermediaries, the market has changed, smell-sensitive developers from mid-year increased cooperation with intermediaries. In and out of some real estate, you can often see the intermediary wearing a white shirt to show customers the room, and sometimes the real estate marketing center intermediary more than customers. When the property market was still in the seller's market last year, there was a situation of intermediaries charging service fees in case of information asymmetry. < br /> the fifth change is approaching the "golden nine", the frequency of property pushing accelerated, the opening sell-out became unsold. On August 26, the high-end Panlong Lake Tianpujiatui hardbound room in CBD, selling at 28990 yuan - 29990 yuan, large-scale dechemical best. In the west, the average price of the new Yuefu house in the new market is about 17 thousand yuan, and the hardcover room is half of it.