Street placards sent to WeChat marketing single Ji'nan developers low-key selling houses silently counting money
source: mass network integrated Author: Luo Xiaofei
remember when the property market is red, developers hire Street flyers to play cards Nowadays, under the background of regulation and control, developers "quietly identify and raise little publicity." Industry analysis, Ji'nan some real estate selection in the evening or morning opening and regulation requirements to create a healthy market environment, developers worry that the opening is too hot to make interviews, so not high profile performance.
on the street, a single turn to
Mr. Sun, a citizen of the city, who recently wanted to change the big house. In the western city, a real estate was seen, and a home consultant WeChat was added to the convenience of communication. Heart can not buy, and later see more, look out the door way, dare to be the other party in order to give people a psychological hint to buy a house. "It's annoying to want to block him and miss the opening date." Mr. Sun said.
Mr. Sun is worried about missing the opening date. Many property buyers have missed the recognition when they heard the news of the opening of the new property. A night before a building in the eastern snow mountain area, Mr. Liu, who lived near meadow, learned news from a house exchange group, and the shaking number recognition campaign was over.
this year, in the context of the regulation of the property market, developers have reduced the traditional form of publicity and promotion. Like 2015 and the first half of 2016, the marketing means, such as WeChat friends circle, mobile advertising carrier and other marketing forms, have been abandoned. In the circle of friends, the buyers really missed it.
developer low profile sales silently counting money
May 24th, the evening of May 24th, the tourist road Shun Hua South Road opening, despite the demand for a one-time payment, but about 70 suites are sold out of the East a real estate will be recognized activities in the morning, the second days when the beginning of the basic clear. According to incomplete statistics, 4 of the 7 flats opened or pushed up since May have been sold out.
Ji'nan has entered the most stringent regulation, the property market has been sold out, buyers can not help asking: the market has such a fire? An analysis of a house and enterprise marketing people in Ji'nan said that these buildings have been stored for a long time, so it has been sold out. However, behind the hot sale of the house, developers are so low-key in recognition of the opening of the market, and even the news of the opening sale is not in the circle of friends.
"an important content of macroeconomic regulation and control is to create a healthy market environment. The promotion of Housing enterprises to projects is relatively low-key than before." A real estate industry observers said, there are many requirements on the development of business regulation, the current housing market less, as long as the product is awesome, the price does not exceed the psychological expectations, to maintain the high rate in reason, enterprises in the process of selling low-key, not to put up a pageantry propaganda is a wise move. This view also got the identity of Zhu Jiang, general manager of the Shandong regional joint bank, "if the housing enterprise in the opening period is too big, it will arouse the attention of the competent department, it is better to sell the house quietly, and quickly return the capital."
this, the real estate market authorities have staff said that the opening of too hot or super high parking prices caused market shock, developers may be interviewed, but it has not yet been interviewed. Last October 1st, a developer opened the market in the Olympic Sports Center. Because of the hype of the chaotic situation of thousands of people robbing the house, the construction department paid attention to it and found out its unlicensed sales. Finally, the developer was severely punished.