Developers in the small and medium-sized cities housing prices rising signs?
this is a traffic sign before a real estate advertisement in Ji'nan. The trend of housing prices has become the most concerned topic of the public with rigid demand for housing. Xinhua News Community
in June, the price of housing sales in 70 large and medium cities throughout the country has turned from rise to decline in June, and in recent years, some local prices have risen "tentatively". Some developers began to "fight" small and medium-sized cities, trying to copy high housing prices. When
regulates the game, what is the bottom line for developers to support high housing prices? How can the current market control results be kept? Will there be a "retaliatory" rise in the new round of housing prices? The reporter carried out a follow-up investigation.
a survey part of the developers to play a variety of "play" to control
since April this year, a new round of market regulation policy has been continuously issued, the problem of rapid rise in housing prices has been initially contained. But a recent survey of journalists found that some developers are "reluctant" to high house prices, hard to stand house prices, sing more property market, exploratory price rise, "turn war" in small and medium-sized cities, house prices have a sign of rising.
Su Zhiqiang, a Beijing citizen who plans to buy a house in May, has not made up his mind yet. He said: "originally hoped that the house prices can drop some, but now it seems that within the Fourth Ring Road in Beijing is still difficult to find commercial housing less than 20 thousand yuan per square meter."
in August, Ji'nan's Evergrande oasis and Evergrande have increased their discounts from 15% off to 13% off. A number of real estate agents in Ji'nan expect that the new property will rise by 500 yuan per square meter in September.
in Ji'nan, the sale of real estate agents for more than 5 years of Zhao manager said: "on the basis of a discount on a tentative price rise, which undoubtedly releases the signal of tight housing, telling people to buy speed."
in August 24th, the two phase of Beijing Hotel apartment "Xia Gongfu" refreshed the most expensive unit price in Beijing from 72 thousand yuan per square meter to the maximum of 137 thousand yuan. Sales Department Miss Liu told reporters: "the booking room has been discharged next week."
relevant people pointed out that the national real estate regulation and control policy has not relaxed, why some house prices will rebound at a high level? This reflects that the game between real estate regulation and developers' profit seeking has reached a critical stage, and developers want to use various methods to foil the expectation of price rise.
some industry insiders say developers usually recommend the property market "buy up or not buy" principle, emphasizing that buying property can resist inflation. "The real estate is a special rigid demand to resist inflation. As long as the increase in house prices can win CPI, this rigid demand will exist for a long time, and it may be released under certain conditions," said Zhu Jiang, general manager of the real estate consultancy.
in addition to stiff housing prices, singing more property market, exploratory price increases, some developers will "market" turned to small and medium-sized cities. According to Wang Xiulan, general manager of the Hongsheng Real Estate Company in Gansu Province, the house price of Lintao County, which is less than 100 kilometers from Lanzhou, Gansu, has risen to 2500 yuan by 2200 yuan per square meter at the beginning of the year.
a reporter found that some developers who did not get a pre - sold house license also made an advance reservation by issuing a free card, which was not only in conformity with the provisions of the buyer's deposit, but also to lock the sales ahead of time.
at the same time, some developers are also working with commercial banks. A reporter found that some local banks do the principle of "self - buyers only" when they do mortgage. Even if a family member has already applied for a mortgage, it does not affect the new loan interest rate and the first payment.
explore the "bottom" of the developers to stand up for high prices in
the reason why the developers can stand up high house prices because the local government can not get rid of the land financial dependence in the short term, and the banks do not want to produce too many bad assets due to the decline of the house prices. More importantly, when local governments regulate the property market, they should also take into account the impact of policies on GDP.
reporter got a report on the real estate investment of a coastal province development and Reform Commission in the first half of the year, the article said: "the investment scale of real estate development in the province is obviously low, the price of housing sales in some cities is obviously lower than that of other cities, and the price of housing is not rising fast." It also points out: "after the introduction of the national regulation policy, the increase of housing sales area in the whole province has fallen month by month, and the housing consumption is not forward, which is not conducive to the smooth development of the whole economy. Therefore, the real estate regulation and control can not be made" abrupt brakes ", and it is necessary to study and promulgate support policies to help to maintain a stable and healthy development of the real estate market in the province."
"the local government is more concerned about the available financial resources in the term of office, and it is not willing to lose the important source of land, so it is difficult to realize it in the short term." A developer told a reporter.
with these local governments' "guidance", developers' "reverse market pallet" is equivalent to "bottom up". In the interview, some developers told reporters that the policy tightening to the developer to take the capital chain has a certain impact, but still in a controllable range, these developers have the strength to play the price game, the market psychology.
from the National Bureau of statistics data analysis, in July, the developer investment amount has decreased, but the overall capital side is still relatively loose. In the first 7 months, the real estate development enterprises had a source of 38876 billion yuan this year, an increase of 39.4% over the same period, and 23865 yuan of investment in real estate development nationwide, an increase of 37.2% over the previous year.
from the information that has been disclosed in half a year, many leading enterprises, including Pauli real estate, Jindi group and investment real estate, are "not bad money".
expert house prices are not "Non rising"
some experts say that although house prices are still in a state of glue and high shock in the short term, the rational return of house prices has become the trend of the times.
land supply aspect, the National Bureau of statistics shows that the total total of planned housing construction land supply in 2010 was 185 thousand hectares, far more than 76 thousand hectares of actual housing land supply in the last year and the average annual land supply of 55 thousand hectares in the previous five years. In the second half of this year, there are still about 2/3 land use plans available, and land supply is not tight.
the number of new residential buildings has increased sharply, and the difficulty of developers' selling is still increasing. In 2009, the completion area of the whole residential area was 577 million square meters, an increase of 6.2%. In the first half of 2010, the completed residential area increased by 15.5% over the same period. At the end of 6 2010, the area of commercial housing for sale increased by 6.4%.
in terms of demand, the government's policy to combat speculative speculation is frequent, so that the price of second-hand housing is no longer strong. The data from the National Bureau of statistics showed that the price of second-hand housing fell for several months in a row, the decline in May was 0.4%, in June, 0.3 percentage points, and in July it was still in a state of decline.
Huang Yu, executive vice president of the China Index Research Institute, said that the effectiveness of the new round of real estate regulation and control policy has gradually emerged this year. The close promotion of recent measures also shows that China's measures to regulate and control the real estate market will not be relaxed for some time.
since August, the pressure test of house price decline has been carried out frequently from the bank to the national department to clear up the hoarding behavior throughout the country; from the development and Reform Commission, China will further promote the reform of the property tax system and the State Council to speed up the construction of affordable housing.
experts believe that the increase of housing supply and the fading of speculation are the basis for the government to consolidate the achievements of the market regulation.
"can the government do the pressure drop test of housing prices as well as housing prices?" According to the experts, "on the one hand, this data can reflect the transfer mode, the structure of the adjustment, the results of the increase of financial resources, on the other hand, it can also urge the local to accelerate the upgrading of the industry, so as to get rid of the land financial dependence at an early date." (according to the Xinhua news agency, Beijing, August 30)