[b]8 month 1, Ji'nan by the ten East Road near the city of Hengda open sales, about 6 in the morning, the buyers have a long queue in the front of the sales center. Wu. Officially opened at 8:50 a.m., thousands of buyers gathered for housing, the scene is very spectacular. Chen Changli (photo photo) [/b]
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reporter yesterday investigated that since June Hengda had a big discount of 15% off in the tree of Hengda in the middle of July, there were 21 discounts in the city in mid July, and 34 discounts in the property market of Ji'nan in the early August, and the discount market in the property market in the next ten days of August became more and more intense, and the discount property in Ji'nan had already been discounted. Up to 46. At the same time, the title of "discounted champion" is two times a month, and the new Ji'nan property market "discounted champion" is the future city of Zhongqi, which is developed by Ji'nan local companies, and the minimum discount of Ji'nan property market is also down to 20 percent off.
[b] "discounted wind" spread the Ji'nan property market [/b]
reporter learned that in mid April, after a new round of national macro-control, the Ji'nan property market entered the steady state of the price fall, entering June, Hengda took the lead in the 15% off big discount flag in the Ji'nan tree. In order to achieve the hot selling effect of Hengda oasis, Ji'nan Hengda used the killer mace of "opening 15% off" for one month bombing bombing of Ji'nan media. In the oasis of the oasis, 980 sets of Ji'nan's highest single day records were recorded. In July 15th, Hengda once again promoted the capital of Evergrande capital by 15% off. In Hengda two projects 15% off promotions, driven by mid July, Ji'nan real estate has launched discount activities. In July 16th, the reporter conducted a survey of the sale of properties in various regions of Ji'nan, and found that a total of 21 properties in Ji'nan were discounted. In August 1st, the reporter once again investigated various property sales in Ji'nan, and found that a total of 34 properties in the Ji'nan property market were discounted.
20, the reporter found that in Ji'nan's various areas in the sale of real estate, the Ji'nan property market in late August had 46 real estate sales promotion, which was 25 more than in the middle of July, an increase of 12 in the early August. Reporter found that the current discounts are not only residential projects, apartments, shops, office buildings, villas, etc. also fully joined the discounted row, discounted wind has spread all round.
[b] current Ji'nan property market minimum discount: 20 percent off [/b]
June 10th, July 15th, Ji'nan Hengda oasis, Hengda all announced in Ji'nan 15% off sales promotion, in all discounted buildings in Ji'nan, the biggest discount of the two items of Hengda Real estate at that time, once set the largest sale of Ji'nan commodity house the largest sale of the largest Discount record. The record lasted for more than a month and was broken by a company in Ji'nan. In July 23rd, Shandong Tai Xiang Real Estate Development Co., Ltd. under the banner of the limited public flag of the Grand Hyatt project in succession, announced that it will launch 200 sets of special rooms in July 25th with 15% off. The company also announced that 15% off is a general marketing concept, with a minimum discount of 18% off for special rooms. Since the opening of February this year, the average price of the property has been around 16 thousand yuan per square meter, calculated by 18% off, which has dropped by 2880 yuan after the discount.
reporters learned yesterday that the largest discounted record of publicly sold commercial housing in Ji'nan was broken again, and the lowest discount in the Ji'nan property market has dropped to 20 percent off. From July 23rd to now, the title of "discount champion" has been changed for two times in a month. The new Ji'nan property market "discount champion" is the future city of Zhongqi. It is understood that the project is located in the north of 300 meters east of the International Convention and Exhibition Center of the hi-tech zone. It has recently pushed the office "to buy now, to enjoy a single set of 18% off preferences, to enjoy 19% off preferences, and to enjoy a minimum of 20 percent off discount".
the two "discount champions" have recently increased their discounts. Recently, Evergrande oasis and Hengda names have once again launched advertisements, which are different from the 15% off concessions in the previous period. The two real estate has been changed to 13% off discount. The Grand Hyatt mansion project also advertised yesterday that an additional 10 percent off will be subscribed today, which is much more powerful than the previous 18% off or 12% off special rooms.
[b] developer discounted to prepare for "gold nine silver ten" [/b]
in the current many developers have to lower the opening price, increase discount promotion, the real estate industry, many big players also publicly proclaim falling house prices. At the Boao real estate forum held in recent days, Ren Zhiqiang, the president of Hua Yuan, who has always been strong in housing prices, has also made a rare appeal to hundreds of developers on the platform: with the government's regulation and control, the house price will be reduced. He even joked, "I have all gone, and you have" gone. " SOHO China Chairman Pan Shiyi also said that in the current rate of return of only 1% of the rent, house prices are not realistic, in the next period, many developers will face the problem of capital tension, from the acceleration of capital back to avoid the fund chain fracture point of view, "house prices to fall".
in the recent period, although Zhu Zhongyi, vice president of the China Housing Association, had suggested that the State Council postpone the new deal to control the property market, Li Keqiang, vice premier of the State Council, said in Beijing on 13 days, to continue to carry out the State Council's policy measures on the regulation of the real estate market and firmly suppress the real estate market. Speculation and speculation, the Ministry of land and resources in 19, the real estate land special renovation work news ventilation meeting, also indicated that the further strengthening of real estate regulation and control is strict and not relaxed attitude, "more stringent penalties for idle land and other illegal land use measures are brewing." This is an obvious psychological blow to some developers who are not going to control real estate for too long, the next half of the year, and even the retaliatory mood of retaliation. Some developers who have a clear judgment on the situation have made a proper adjustment to the price of the houses sold in accordance with the situation. It is a wise move to promote sales by lowering the price of open prices and increasing the intensity of discounts. The increase in discount sales also indicates that the small sales climax in the early stage of discount sales has produced obvious imitation and follow suit effect in the industry. "In addition, the discount plate has increased significantly compared with the previous period, and it is also related to the upcoming peak season of traditional sales." Zhao Luliang, the general manager of the mountain network, thinks that the coming September and October are the traditional selling season of many industries, which are called "gold nine silver ten" in the industry. In the past two months, the volume of real estate turnover in the whole year has been a large proportion, and any developer will not be easy to let go. (reporter Liu Yanbo)