Ji'nan real estate developers are offering discounts to prepare for "golden nine silver ten".
market discount wind intensified. Reporters today found that since Hengda Real Estate in June in the city of 15% off of the big discount flag, the city's discount housing from 21 in mid July to 34 in early August, into the late August to 46, the lowest discount also dropped to 20 percent off. Analysts believe that the increase in discounts is not only a result of the development of the developers, but also a positive preparation for the coming traditional sales season.
in mid April, after a new round of national macro-control, the market of our city has entered a steady state of falling prices. In June, Hengda Real Estate took the lead in the promotion of 15% off preferential promotion; in the middle of July, the city's discounted buildings increased to 21, 7% off, 6% off projects were increasing; in August 1st, the city's discounted buildings had increased to 34. Today's third survey found that in late August, a total of 46 real estate sales will be discounted. Discount products not only have houses, apartments, shops, office buildings, villas and so on. In addition to a few large discounts of less than 10 percent off, most of the discounts are not very strong, seems to be in the exploratory follow, and even a few items after a small price increase. The lowest discount for a single property has fallen from the lowest 18% off of Hengda Real Estate's 15% off and Marriott Hyatt house to the latest 20 percent off.
in the current many developers have to lower the opening price, and increase the discount promotion efforts, many real estate industry leaders also open the house price decline. At the Boao real estate forum held in recent days, Ren Zhiqiang, the president of Hua Yuan, who has always been strong in housing prices, rarely appeals to hundreds of developers on the platform: with the government's regulation and control, the house price will be reduced. SOHO China Chairman Pan Shiyi also said that in the current rate of return of only 1% of the rent, housing prices are not realistic, in the next period, many developers will face the problem of capital tension, from the acceleration of capital back to avoid the fund chain fracture point of view, "house prices to fall".
industry analysis pointed out that, in the recent period, although Zhu Zhongyi, vice president of the China Housing Association, had suggested that the State Council postpone the new policy of regulation and control of the property market, the state leaders made clear that the State Council should continue to implement the State Council's policies and measures on the regulation of the real estate market, and firmly suppress speculation and speculation in the real estate market; On the 19 day, the Ministry of land and resources held a special renovation of real estate land for the news ventilation meeting, and also expressed the attitude of further strengthening the regulation of real estate and not relaxing, and the measures to punish the idle land and other illegal land use were in the process of brewing. This is an obvious psychological blow to some developers who are not going to control real estate for too long, the next half of the year, and even the retaliatory mood of retaliation. "Real estate began to call for price reduction, some developers who have a sober judgment of the situation, also adapt to the situation on the price of the house to be properly adjusted, by lowering the price of open prices, increase the intensity of sale, this is a wise move. The increase in discount sales shows that the small sales climax of the larger discount sales in the early stage has produced an obvious follow suit effect in the industry. "Discount plates have increased significantly compared with the previous ones, and are also related to the upcoming peak season of traditional sales." Zhao Luliang, general manager of Shan Fang net, thinks that the coming 9 and 10 two months will be the traditional selling season, which is known as "golden nine silver ten" by the industry. "Because the state has issued a regulatory policy, the developers have missed the" May 1 "sales peak this year, if you can not seize the 9, 10 two months, will directly affect the performance of the whole year.