through a nationwide "unjustification" live activity, Evergrande has achieved great leap forward growth in the past year The success of the two hundred billion club. This year, this industry initiative will continue to help Hengda move towards a higher goal.
3 22 months, Hengda Real Estate in 172 cities in the country synchronized holding a huge "non - reason check - out 1st anniversary events conference", to the outside world announced the implementation of unjustification for a year.
the implementation of unjustification is another inspection of high quality and high price products of Hengda. Under this push, Hengda sold 201 billion 340 million yuan and 25 million 512 thousand square meters of sales area last year, all set a new high, and the return rate was only 0.91%, which fully explained the high quality and high cost performance of Hengda products. It is also the bottom line for our implementation of no reason to check out. " He Miaoling, vice president of Hengda Group, introduced no reason to check out a year ago.
with the quality as the foundation of the creation of
Evergrande in the past year, the performance of the new step, the annual sales of more than 200 billion of the housing enterprises, but also further widened the first army with the same group, such as Bao Li, Zhonghai, Bi Gui Yuan, and so on. The distance between the hundreds of billions of classes of the group.
achieved this rapid growth in the case of slowdown in economic growth last year and the overall downturn in the property market, which is closely related to an industry initiative opened in the real estate industry at the beginning of the year. At that time, when the property market was in a period of deep adjustment and the market wait-and-see sentiment was strong, Hengda launched a nationwide "no reason to check out" activities. Behind the bold initiative of
, Hengda has always been "hard work" in terms of high quality and high cost performance.
at the source of the product, Hengda pays close attention to the quality of the project and ensures the quality of the project through the establishment of 6000 rigorous technological standards. "Hengda project construction unit is the top ten units in the country, and through strict monitoring and process acceptance mechanism, to ensure quality." An industry analyst with long-term tracking of Hengda said that as the only enterprise in the country that can fully furnishes the building, all the decoration units of Hengda are also the leading enterprises in China. All the materials used are well-known brand products at home and abroad.
is more intuitive to Hengda product quality and cost performance, and comes from its landscaping and community facilities. It is understood that Hengda projects have designed the landscape environment for the ordinary residential projects with the standard of luxury apartments, and now the ten major landscape themes are based on the lake view. In addition, Hengda makes full use of topography, topography and local natural resources to create a healthy ecosystem for community gardens.
the buyers are increasingly concerned about the matching aspects, which is also valued by Hengda. It is understood that Hengda always adheres to the development concept of "supporting first", and has implemented the first phase of the project housing and the whole supporting system for the same period. The first phase includes sports and fitness clubs, Hengda Movie City, supermarket, bank and so on, and give priority to the separation of business and housing, improve the commercial value and the quality of the house. Since last year, it has also begun. Integrating international high-quality resources and configuring Internet community hospitals.
no justification advantage highlights
it is understood that the highly focused activity of the industry, which is not justification, has been officially started at 8 April 16th last year, covering all the residential projects under the banner, all over the country. In the past year, Hengda has enjoyed substantial protection and benefits. Xia Haijun, vice president of the board of directors and President of the
Hengda Group, pointed out at that time that the commercial housing could give the customers no reason to return the house, and the owners of all estate in Hengda Real estate could enjoy the right to return the house without reason.
this means that as long as the owner of the Hengda Real estate thinks that the price of the purchased house is not up to expectations, or other factors can choose to check out. This way can undoubtedly strengthen the market psychology of homebuyers, give homebuyers a reassurance, visit customers more without worries, and shorten decision-making time.
this event has brought a lot of surprises to Hengda as well. Since its implementation in April last year, the monthly sales amount of Hengda has emerged as a holistic trend, and a single month sales record has been refreshed in June, and a single month sales height has been set in October and December.
in addition, "no reason to check out" also has a significant impact on Hengda's turnover and old belt. The data showed that after the implementation of April, the conversion rate of project visit to Hengda was increased by 4-5 percentage points in the month, and in September and October, it reached 18% and 19% of the annual new high, which was higher than that of the peers; the new contribution rate of the old belt rose to 37% in May, and the new contribution rate of the old belt after August was above 35%.
benefits from the "unwarranted return", and the sales of the Evergrande regional companies have also been significantly improved since then. All the items such as the project's overall visit, the transaction transformation, the old new transaction and the proportion of the new transactions have been achieved in varying degrees, far exceeding the other housing projects in the province. At the end of last year, Haihua Island, which created the largest opening record in Chinese real estate history, also benefited from the implementation of "no reason to check out".
with the rise of new consumption mode based on the Internet in recent years, Hengda network, jointly created by Tencent last year, has also begun to play an advantage to provide diversified, convenient and accurate property and life services to all communities in Hengda, which not only satisfies the community users in food and clothing, housing, home, and home, Health, social and other aspects of the comprehensive needs, but also in the property services, neighborhood social life services and other aspects of the introduction of a strong one-stop community O2O platform.
"unjustification" is becoming another unique advantage of Evergrande. In order to further benefit the people, the reporter will launch a series of home purchase preferential measures on the occasion of no reason to return a room 1st anniversary. It is foreseeable that the unwarranted return of the house will make Hengda sales again this year. Climb new heights.