> > > / > Spring Festival just passed, the real estate agency is not calm, first is Beijing intermediary industry veteran chain hand de bless real estate, into the Shanghai market; after the largest classified information website in China 58 city to eat the old real estate e-commerce site to settle down. In Ji'nan, due to the impact of the Internet, the originally shrinking property intermediary industry, the competition is more intense, a real estate agent Huang Ming (the name of the chemical) said, to snatch the visitors, they even with other real estate agents to fight in groups.
intermediary salesman's income plummeted
Huang Ming had worked in the real estate agency for nearly 3 years, and a few months ago he left in a Ji'nan intermediary shop that had worked, because of low income.
"in a real estate agency, there are one or two people who earn an average monthly income of over 10000, and the rest are on average two thousand or three thousand yuan." Huang Ming said that the recent real estate industry recession, the real estate agent business is not good, the average monthly income can reach about 4000 yuan, but until he resigned a few months ago, almost every month income of more than 2000 yuan.
because the market is not good, the real estate agent shops have become normal. "People of different intermediary companies, when they go out to find houses, meet each other and meet their enemies. They all stare at each other." Even once, Huang Ming said, they also played a group with the staff of another broker's store. "The cause was to grab the house. A customer first registered in the store. Later, after seeing the house in our store, we asked, 'why you don't have a house in a place', our staff are going through the rules." To know the general situation of the housing source, and then in accordance with the general situation to the specific community to explore, finally got the specific information, and the owner made contact, and eventually became our house. Later, the other side suspected that we robbed the house, to find, most of them are more than 20 years old young man, blood and blood, talking about the argument, at the end of the frame, the road was blocked.
Huang Ming. In intermediary business, exclusive housing is especially important. If they get a sole source in the store, they will accompany the customer to see the room, together with four or five intermediaries, and sometimes even to confuse the staff of other intermediary companies, with the caretaker from the week of the house. Around the three or four lap, "in order not to let the other party know where the specific housing source is, we feel that we are like the spy."
Huang Ming laughed at himself as a spy, but their observation ability and reaction speed were admirable. At 11 a.m. on February 27th, Ms. Zhang, who lived in a district of Qinghe River, released the news of the sale of the house on the Internet. At 12, there was a staff member of the real estate in twenty-first Century to contact Ms. Zhang.
"too fast. When the intermediary started calling me, he asked me if I had a house to sell, and I thought it was someone who wanted to buy a house." Ms. Zhang said she did not expect the agency to contact her so quickly.
a number of intermediaries recently shut down
traditional intermediaries are subjected to double impact on the real estate market and Internet intrusion, which was particularly serious last year. In twenty-first Century, China's real estate closed several stores and was closed from the NYSE.
"because of bad business, our former shopkeeper resigned." Huang Ming said, there are still some capable ones being taken away. "We have to do this business with great mobility. If we do not feel right, we will go. There is no constraint. Recently, many real estate agencies have closed their doors, such as Yan Zi Shan Road recently, there are 2 intermediaries.
as Huang Ming said, the market shrinks, and the entry of sub eaters brings about a price war to reduce Commission and increase royalty. Last December, Siyuan real estate reduced the commissions of second-hand housing sales from 2.7% to 1.5%. In January of this year, Soufangwang reduced the intermediary fee to 0.5% of the total housing price.
last is the winner of the winner
for the real estate agency. A staff member of the real estate in twenty-first Century said that because of this vicious competition, the intermediary market is becoming more and more difficult to do, although the current struggle for real estate agents has not been burned to Ji'nan, "but this is a general trend, we are also fighting for the war. Come and prepare, "the staff said, although the number of real estate stores in Ji'nan increased by 5 in twenty-first Century last year, but the volume was far below the previous year." we can also say that the real estate agency has a stronger company, but it is really just sticking to the teeth. In fact, the most difficult is the middle class. Intermediary. "
the staff, such as the couple's two people's store, there is a large chain of franchise stores, but also in the current market to adhere to one or two, "because the cost of the couple shop is small, big chain stores have strong funds support, but in last year, the most of the store is the middle brand, their brand size is not big. There are several stores and more than a dozen stores. The cost is not small, but the strength is not that big, and they are all direct outlets, so it's easy to fall. "
it is an indisputable fact that the housing market is going downhill. According to one industry insider, "4 project managers of a subcontracting company in 2014 did not work."
related links in Ji'nan's new housing prices in January ring down 0.3%
reporter Dong Haoqian
China's urban housing price index 288 index showed that the national second-hand housing price index fell from June last year in September, the real estate market is still showing a overall weakness.
Ji'nan is also the case. According to the latest sales price changes in 70 large and medium cities issued by the National Bureau of statistics, the new commodity housing prices in Ji'nan fell by 0.3% in January, which has been the ninth month decline since May last year.