How does the Re: Internet transform the rental market?
mushroom apartment
[time] 2014.1 Shanghai set up
CEO, continuous entrepreneurs, 2000 into the field of marketing
[business area]
[financing] 2014 safe investment; 2014.2 A million RMB safe venture, IDG; 201 4.12 B $2500W Haitong Kaiyuan investment, IDG,
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[operating data] 2014.10 teams, a total of more than 200 people, housing about 4000 sets, 2014.12 teams of more than 300 people. The 2015.1.19 website has 1604 sets of rent sources, 1 or more of them are rented in each suite, and the average price of housing is 3000 yuan / room.
[business and mode]
mode: leased housing, converted to apartment mode, rent to young white-collar workers, promote tenant social interaction.
Product: most of the housing sources come from the intermediary, choose the mall along the subway and other communities, and sign the 5~10 year contract with the owner, and get the profit from the wholesale to the retail. For housing uniform decoration, decoration and clean water, Nippon, Dou Fang lacquer, Haier, PHILPS, IKEA and other cooperation. There is no intermediary fee for renting, 10% service charges per month.
tenant: each room can only be rented by 1 people, not pets. About 25% of the tenants recommend compensation for the old tenant: they are not satisfied within 3 days. They can refund the money in full, and they are not satisfied with the cleanliness within 3 days.
activities: mushrooms provide strawberries for strawberries and make Ma Caron activities for tenants.
* * * scattered apartment long rented - Green guest apartment
[time] 2012 Shanghai set up
[business area] Shanghai, Suzhou
[financing] RMB 1000W Jiading fund, financing 4 rounds
[operating data] about 400 people, Shanghai, Suzhou, about 20 service centers around 2 At the end of 14.5, there were more than 6000 houses in Shanghai, nearly 2700 in Jiading, and 993 new rooms in the new town of Jiading. Only 2 of them were not rented, and the network orders accounted for 99%. On the 2015.1.22 site, there are 901 renting rooms in Shanghai (excluding the rented rooms) per price of 1000~1500 yuan per month, and there are 64 700~1200 yuan per month in the 64 renting sources, with an average of about 3~4 rooms per room.
[business and mode]
mode: Green guest and landlord sign a 5 year agreement, redecorate and sublet, and provide rented services.
Product: team more emphasis on software product research and development, through the WeChat service account 3D panoramic view.
* * * * / * * decentralized apartment long rented -
[time] 2012.2 in Chengdu
[team] Liu Xiang
[business area] Chengdu, Wuhan
[financing] 2013 Angel RMB 300W source ferry; 2013.9 A $400W Jun couplet; 14.12 B $2200W (valuation $8000W) warp weft, Haina, Jun Lian, Huaxing
298 sets of apartments in Chengdu in 2015.1.19 website, 101 apartments for rent, 1 or more rooms in rent, 188 apartments in Wuhan 64 apartments are rented. The rent is equal to 700~800/, which is 10~20% higher than the market price. As of 2014.12, the team has 180 people, more than 3000 housing units, occupancy rate of 95%. The Wuhan market began to expand at the beginning of 2014.
[business and mode]
mode: provide one stop hosting service for homeowners, such as home design, lease management and maintenance, service for young tenants to provide maintenance, cleaning and other services, and promote tenants to socialize.
business process: contract signing, design decoration, leasing, rent management. Longer chains have higher requirements for team operation capability.
Product: select the core area of the business circle and other housing, Chengdu housing 99% for the blank room, before rental to the room unified IKEA style decoration, will transform the house into the N 1 mode, the monthly charge of 10% service fee, the rent can be paid monthly.
tenant: tenants apply for rent through WeChat account. The guests select qualified tenants according to their educational background and living habits. The rate of trial is about 60%, and about 40% new guests are derived from tenants.
from traditional to Internet apartment rental brand
the traditional apartment brand also began to set up its own apartment reservation website, and the idea of operation and promotion began to change:
* * * distributed long rented apartment - the brand of
chain family, established in Beijing in 2011. At the end of 2014, there were about 2.5~2.6W Suites in Beijing, about 10W rooms, and the average room was 300 yuan / month more expensive than ordinary houses. In 2~4 months, the rental rate is about 90~95%, the occupancy rate is about 60~70% in 11~2 months, and the rente default rate is about 30%. About 2014.10 brokers in the capital, it is easier to develop housing sources, and freely began to develop Shanghai business in the year of 2W. There are about 20 housing sources by the end of 2014.12.
* medium and high end medium and long rental apartment -- excellent Parke
2002, the main business is apartment rental and rental home economics services. In 2011, it began to build online rental web site and cooperate with where to go. In 2014, we began to cooperate with enterprises to provide hotel accommodation services. By 2014, in November, the 3W set of market rental service 3W and the 2W set of rented rental agency were realized in November and Beijing, and the asset management scale was 100 billion yuan. .