How does the Re: Internet transform the rental market?
[operation data] 2012.6 first stores open, 1 months full of 133 rooms; 2013.12 second stores open, 100 rooms full of rent within 1 months; it is expected to build up to 100 million new houses in early 2015, among which 60% are YOU young entrepreneurs community.
[business and mode]
mode: YOU is leased first in the whole building of the industrial park of the venture company, and reunified into a centralized apartment, and then rented.
Product: in the apartment building, it is equipped with a public entertainment facility, a gym, a billiard room, a bar, a bookcase, a game machine, and so on. The room is changed into a hammock, a separate bathroom, a public kitchen and a canteen in the building. Guangzhou 2000~3000 yuan per month, property management fees 10%.
family rules: "three do not rent" people over the age of -45, children, people who do not like to make friends. Promote tenant social interaction, making YOU a community platform rather than just rent apartments.
Reservation: at present, YOU housing supply is in short supply and needs reservation number to rent
target: within 2 years, 10W suite
advantages: centralized apartment is easy to manage, high operational efficiency
. The high cost of property in the second line city, low rent may be difficult to maintain this model
* * *
[time] 2012.5 years in Beijing set up
founder Wang Gehong, 2006 in the United States to establish REITs, 2008 as the Shenzhou real estate fund CEO
[financing] 2013.5.1 competition fund investment 160 million yuan (saai Fu real estate fund for Wang Gehong and Sai Fu Yan Yan Foundation founded)
2015.1 Beijing there are 2 stores - CBD store a total of 111 Suites (housing type) From 15 flat to 140 flat, a total of 14 types of apartments, Forbidden City shop 44 suites, the average monthly price of each apartment 5000~9000 yuan, at present all group full. In the first two months of the CBD store opening, the vacancy rate reached 50%, which was rented by the initial 20 users.
[business and mode]
mode: "financial real estate service" mode. Finance: using REITs real estate trust investment fund to solve the problem of "high property cost, low operating income and difficult rapid scale" in chain operation. Real estate: unified purchase of the whole property, uniform decoration and sub lease. Services: renting tenants, tenants, social tenants, offline activities, etc.
. REITs application: 2013.8 competition rich immovable property first phase one bought 70 year property CBD store with 2.2W yuan / flat price. The next year was transformed into an apartment, the total cost was 165 million RMB, the share of CBD store was split, and 32 domestic high net value LP investors were issued by fund, and the new school apartment was only invested in 1% share. The new school apartment was directed every year to Sai Fu real estate LP pay no less than 3.5% of the rental return, four years later, a fund expires, LP shares will be sold or sold. Sai Fu real estate made a share repurchase agreement for this purpose. According to Wang Gehong estimates, the average annual return rate of the first phase of the fund will exceed 10%, is expected to reach 13%, IRR is expected to be over 25%! As the cost of the acquisition and transformation is the fund, the start-up funds of the new apartment are very few, and the apartment has a good cash flow after the full rent.
Product: 3000~5000 yuan is "new Star", 5000~6000 "new faction", 7500 yuan "new faction Premium"
* * * long rent - Cubo Apartments
founded in 2009, 2013 by Hua Ping carried out A wheel investment $3000W, magic cube and property rental housing, unified Modification and sublease, providing rental services, households reflect the management of services is not in place, the maintenance fee for water and electricity charges is relatively high. Cubo Apartments currently has 4 stores in Shanghai, 2 in Beijing, and 4 in Guangzhou. There are also shops in Wuchang, Shenzhen, Nanjing and Suzhou. Each room 20~35 square meters, the average rental price is 1500~3000 yuan.
* * central / decentralized apartment long rented apartment
[time] 2014.3 Shanghai set up
[team] founder Roy
[business area] Shanghai
[financing] 2014 Angel millions of dollar danger peak Huaxing, LIAN policy source
[operating data] On the 0 day, there are 292 rooms in the website, of which 220 rooms have been rented, with the average 3~5 room
(business and mode)
mode: the scattered or centralized rented whole suite. The owner can hold the house on line and refit the apartment, rent to the young people by the room, and provide the service free of charge and repair.
Product: Web site 100%, for "see and get" model, IKEA style unified free decoration, free WIFI, no intermediary fees, 2 months of deposit - tenants need to be paid: only rent to young people, a maximum of 2 people in each room.