How does the Internet reform the rental market?
travel housing rental community The success of the shared economic model has attracted the attention of the domestic entrepreneurial team and has also been sought after by investors. In 2014, more eyes were transferred to the long rental market. Lei Jun decided to invest in YOU International Youth Apartment for five minutes and won wide attention. What are the ways of the Internet to change the traditional rental market? What are the new opportunities?
for entrepreneurs, the direction of choosing information platform will be very limited. The combination of renting and services can create more imagination in the process of transaction. It is not difficult to obtain the housing source for the intermediary service platform without the limit of the housing source. The main method is to get the personal housing from the 58 cities and other platforms, and then release it to its own platform. According to Shi Zong, a service platform, the difficulty of the service platform is to get the tenants, and the brokers of the eigen house will republish the information on the information platform for the visitors. Personalized service can strengthen the concept of brand and gradually reduce the cost of acquiring customers.
apartment brand long rental for heavy capital direction, and domestic apartment renting is still in an early stage, apartment brand dispersion is higher. It is difficult to get the source of the centralized apartment in the first tier city, and the period from the decoration to the opening is long. The risk of reducing the income after the commercial housing is converted to civilian rental housing. But the quality of the centralized apartment can be higher, the supporting facilities can be more complete, and it is also suitable for developing into a business incubator. The dispersed apartment will have a relative advantage in the development speed.
although the target user group is small, the high rent and the serious information asymmetry have also brought a vast market space. The overseas rental housing is different from the domestic long renting situation. The overseas houses represent the competitive power of the platform, and find more quality and cost-effective housing resources to expand their business effectively through the cooperation with foreign students and students' associations.
in the course of the renting field from information to service, no matter which mode, there is a high requirement for the line ability of the team. On the one hand, we can get the high quality room quickly, on the other hand, do the renting service for the tenants, keep the tenants, and get more new visitors through the recognition of the old guests.