Ji'nan new housing discount big second-hand housing price upside down phenomenon intensified
life daily
with the end of June, the midterm of the Ji'nan property market handed over the answer. From the situation of the second-hand housing market, although the overall situation has not experienced a big rise and fall, but compared to the same period last year, the transaction still appeared 30% decline, some intermediary adapt to the market changes, also began to make the corresponding adjustment on the layout.
Ms Zhang is the head of a local brand intermediary in Ji'nan. Since last year, with the market situation better, the agency has strengthened its layout in the eastern high and new zones and other regions, and the number of straight shops has increased.
but now the situation is changing. We are ready to adjust our strategic layout and shift more points to more mature regions. Ms. Zhang said, from the current market situation, the new housing market has increased the volume of the market, not only the number of housing sources in the same area, but also the increasing number of new housing preferential measures, attracting more customers in the new housing market, increasing the pressure of the second-hand housing market.
it is understood that, with the increasing range of new housing preferences, the market prices of new and second-hand housing market in the same area are increasing, and more impact on the second-hand housing market. Taking hi-tech zones as an example, several new opening prices in high and new zones are seven thousand or eight thousand yuan, while the price of second-hand housing in the mature area is 9000 yuan to 10000 yuan, and the new housing price has a more obvious advantage. Ms.
Ms. Zhang said that, in view of this, she decided to move four stores in high and new zones to the almanac and the calendar, because the second-hand housing market in these areas was more mature and stable.
reporter learned that, with the change of the market, many intermediaries from the initial rapid expansion to contraction, as the transaction declined, some intermediary stores simply reduced the store and personnel, the development strategy has undergone a significant adjustment.
the changes in the intermediary market are closely related to the current situation of the second-hand housing market in Ji'nan.
data showed that in 1-6 month 2014, the total volume of second-hand housing in Ji'nan was about 15000 sets, while in the same period last year, the total volume of second-hand housing in Ji'nan was 20939 sets, which fell by about 30% year on year, which was roughly the same as the new housing market.