The performance of Jinan Housing enterprises is polarized.
source:
2014 Ji'nan property market near the year, the market performance is still unclear, facing the environment, many housing enterprises are also actively looking for their own way out, the business newspaper reporters found that the housing enterprises can be summarized as two major categories, one It is steady and steady, with constant changes, and waiting for good profits in a steady manner. Other housing enterprises should actively respond to it and adopt a flexible way to promote sales.
most of the sales targets in the housing sector will be "ideal" in the year. Many housing companies have not completed the set task at the beginning of the year, and most of the sales targets have become ideal. From the beginning of 2014 to June, the market performance has not been very clear, and the market sales are even low. Sales can become a benchmark target for many development enterprises. Through market statistics, it can be found that every week there are "zero turnover" projects in Ji'nan. The reporter visited a few of the sale of real estate, there is a large building with the product as the main product, because the price is not very favorable, and the building is general, so that the first half of the year's completion is not ideal, only about 20% of the task volume at the beginning of the year, only 1 to 2 sets of transactions per week. Even the first line housing enterprises can not make up for the current situation of insufficient sales. At present, many large enterprises have only completed about 3-4 per cent of the annual task. There is a person in charge of the current situation of the real estate market, and it is difficult for the housing enterprises to have the task in the market.
large housing enterprise cover and other "turn over" reporters through interviews know that the financing channels of the first line housing enterprises are relatively mature, the interest of funds is lower generally in 5% - 10%, not only low interest but also large amount of financing.
the head of a front line house company said: "still bullish the second half of this year's real estate market, because the company's current financial pressure is not very big, so there is no price reduction in the sale of real estate sales. At the moment, it is not too fast for real estate sales, so that once the property market is restored and the price of real estate is growing, the stock can be sold, and then the profit will be much better than it is now. " There are some of the first line houses, because the company has not adjusted the price, but in order to catch up with the task, they usually do some articles on the way of sales, such as weekend warm events, large public welfare activities, and so on, because many buildings have promotional activities, so these activities have little effect on selling sale sale.
small and medium housing prices can not afford the first tier housing prices, but the price reduction of small and medium enterprises in Ji'nan is indeed obvious. More and more buildings have joined the ranks of "strong concessions", from the initial "XX to XX" to the later "XX per square meter price reduction of 1000 yuan", so there is now a "XX to 100 thousand" a huge discount. How much of the preferential water will not be discussed for the time being, but the behavior of the development enterprises still gives the buyers a signal that developers can not afford to wait.
since 2013, the bank began to reduce the loan to the housing enterprise. No rice cooker has to get funds through other channels, such as private lending, private fund and trust. Through the knowledge of reporters, the interest of raising funds is very high, ranging from 15% to 30%. The sluggish property market in 2014 has further increased the financial pressure of small and medium-sized enterprises, and some housing enterprises' funds have been retreated to an urgent task. Can
reduce the price greatly, can it really achieve the effect of promotion? Reporters, with the identity of the buyers, came to a big hit "price tag" property, the property consultant said, after the company has taken the price reduction, the sales effect is more obvious, the real estate is more ideal at present, if it is the end of the month, the number of people will also be around 300 groups, according to the current market situation It's very good to say.