Serviceoffice, a service office in Ji'nan, is also known as the business center.
recently, the Ji'nan office market has emerged a new model - "service office building" (serviceoffice, also known as the business center), has been heated by the market. It refers to the business mode of office operators who provide long-term supporting services while selling or leasing offices. The reporter has learned that at present, the rental rate of some service office buildings in Ji'nan has reached more than 90%, and many tenants, especially foreign tenants, are entering such office buildings. Many speculators have cast their eyes on such projects after throwing away their residential commercial housing.
site rental service
"traditional office buildings provide only simple office space for users, but in service office buildings, users can enjoy a full range of full business services." Guo Huayu, Marketing Commissioner of Bingo, said that the most prominent feature of service oriented office buildings is "carrying bags to use", serving short-term tenants and hotel management.
according to Guo Huayu, service office buildings gather all the "parts" needed by the business office, including hotel lobby, negotiation room, conference room, leisure area and other facilities. The tenant only needs to rent the office to enjoy the supporting service of a dragon.
not only that, "we can also provide many transactional services that businesses need." Mr. Wu, a sales manager of a service office in Ji'nan, said that the hall service center of his office building can send and receive letters and pay the fees for the tenants. The public commerce area is equipped with a public fax machine and a copier, and the life service center can provide services such as laundry, bell cleaning and so on.
many people in the industry say that for tenants, serviced offices are more economical. "Although the rent of a service office is much higher than the traditional office building, it includes the cost of decoration, equipment, cleaning and security personnel, which is more economical for short - and medium - term tenants, especially for a small number of employees, than ordinary office buildings."
Mr. Wu told reporters, "if we calculate the cost of time, the benefits will be more obvious. It takes 1 to 6 months to rent a traditional office building from signing to settling, and the rental service office can be settled in second days after signing the contract. Mr. Wu also told reporters that the flexible mode of operation of service offices has brought many conveniences to tenants.
according to his introduction, the lease term of the traditional office is usually 1-3 years. If the lease term is unauthorized or violated, the owner will confiscate the whole deposit of the tenant, and the tenant should also take on the additional liability for economic compensation. "In contrast, the service tenancy is flexible, long term and short term." Mr. Wu said.
the Ji'nan real estate association also said that, compared to residential buildings, office buildings do need a third party service company to carry out unified management and provide a series of services for users. He believes that, in general, service oriented office buildings have reduced the cost of non core businesses and increased the liquidity of enterprise assets.
in addition, "this service office is more suitable for" lazy people "investment. Guo Huayu said, "after the owner gets the property right, there is no need for two decoration. The office facilities and rental business are managed by the management of the business building. The proprietor is equivalent to having a full-time "housekeeper" as long as he can collect the rent.
the market performance is good
recently, Mr. Zhang, the head of a company, came to the Bingo intercity business center in Ji'nan to hire a few offices. The Secretary of the service desk told him that the business center had no office space for him. Because, "temporary offices from more than 10 square meters to more than 100 square meters have been rented."
Bingo is the first service office in Ji'nan, which began renting as early as the end of June 2006. This year, some office buildings began to follow the wind. For example, the Hongyun Building was transformed into a "V business office" not long ago, and sales promotion began in October. Two more large service offices are also coming out: the Guanyin Mountain International Business Operation Center, known as "the true meaning of the West Bank of the Straits," is being renovated; the future coast and sea commerce building in the core area of Haicang administrative center is also about to be opened.
"Bingo in the first year of operation, the occupancy rate of more than 60 offices is almost 100%." Guo Huayu told reporters that this "packaged" office is very popular. Among tenants, about 40% of them are foreign companies, 45% of which are provincial ones, only 15% of them are local enterprises in Ji'nan, and a large proportion of high-end customers.
rent level is a barometer of the rental market. The reporter learned that, due to the advantage of "selling service" and the market reaction, the office rent in Ji'nan service office is about 3 times more expensive than the common office building in the same area. Take Bingo as an example. According to Guo Huayu, the rentals of his office basically stay at 130 yuan / square meter per month.
Guo Huayu told reporters: "taking into account the cost of operation, Bingo preferred to rent the office to long tenant customers. At present, tenants' tenancies in Bingo are generally more than one year. " Reporters learned that other business centers in Ji'nan are also like this.
at the same time, sales of service oriented offices are equally good. According to Guo Huayu, in March of this year, Bingo four floor office was officially sold to the outside world, and now it has been sold. In October this year, the business center sold more than 20 office buildings on the third floor for sale.
in May this year, after Bingo, the 4-8 floor of Ji'nan fortune harbor square was also developed into a service office, with a sales rate of 90%. Mr. Liu, the head of the new view of the office of the service office, said that although the project was launched soon, the subscription rate had reached about 60%, and the purchase had been signed. The proportion of contracts accounted for 30%; Hongyun mansion also told reporters that the first batch of V commercial office building of Hongyun Building was subscribed for more than 60% days.
"from the field market, service office buildings are also very popular. Take Shanghai as an example, there are only more than 10 serviced office buildings at present, and the occupancy rates are very high, usually reaching 90%-95%. We are full of confidence in the future of the market. " The person in charge of a service office in Ji'nan said.
good prospects
although this new model is very popular at the moment, many people in the industry still believe that the market prospects of service office buildings are not likely to be good.
"it is hard to prove that the tenant is full of the new mode of office building." One property analyst in Ji'nan believes that the office buildings are so popular that the office buildings, especially the high-end office buildings, are not sufficiently supplied by the office building as a whole today.
according to insiders, in recent years, few new office projects have been launched in Ji'nan. Although the office market is recovering, there are only two or three companies developing office buildings in Ji'nan this year. At present, there are only a handful of new office buildings in Ji'nan, such as international bank buildings and Construction Bank buildings. Ji'nan land resources and housing authority data show that in the first 5 months of this year, Ji'nan office has been in short supply.
reporter learned that Ji'nan office building mainly concentrated in four regions: Taiwan Street commercial district of Jiangtou, lotus sakamaka China World Trade Center commercial district, ferry - Si Bei commercial area and Binbei financial district. Among them, Jiangtou commercial district has strong momentum in recent years. But when the reporter visited the area, it was found that only a few office buildings, such as Hui Teng mansion, Yong Tong Chang mansion, Cathay Building and so on, were far from satisfying the demand of the market, and the high quality office buildings were scarce resources.
"lots of factors" is also one of the core values of office buildings. These service offices occupy a good location and are naturally favored by investors. Mr. Zhang, the director of Ji'nan city ring planning Co., Ltd., thinks that the office building in the mature business district is more transparent, the tenant is more stable, and the investment risk is small, so it is more attractive to investors.
"in fact, sales of many ordinary office buildings are also good." Mr. Zhang said that at present, Ji'nan's high, middle and low office buildings have more than 80% rental rates. Some well-known office buildings, such as the bank center, International Trade Building or Cetra Building and the imperial mansion, are all over 90%. "Businesses are taking advantage of the revival of the office market to come up with a way to improve or extend profits for service offices. This mode is obviously more conducive to businesses, through the form of services to increase value-added products, can achieve "rice sell fish meat money."
relatively speaking, the owner of investment service office has increased investment cost and risk. "This kind of office building project is relatively high, but the current rent price is not stable, once the rent falls, the return time will become longer, seriously affecting the turnover of funds." University of Jinan, a real estate scholar also believes that the owners of the high price of the site together with the supporting services to buy together, in fact, is to reduce the profit margin of office investment. "In the process of operation, although the rent is higher than the ordinary office building, but relative to the cost of investment and risk, and deduct the management costs, profits also greatly shrink."
in addition, it seems unreasonable for many owners to take business to others. "Generally speaking, the interests of office managers and owners can hardly be bridged. In terms of institutional economics, it is the imperfect agency mechanism that leads to high transaction costs. The real estate scholar said.