Ji'nan house price "diving" OR "push up"
origin: Qilu Evening Newspaper Author: Ge Wei bin
in the afternoon of June 5th, the guests of the second phase of the real estate tea house are like Jijia view, tea discussion, Talk about the survival of the situation, and analyze the status of the house. They analyze from different levels such as policy, market and data, and draw a clear market pattern for us from the complex and complex representation. In the end, the current housing price is "diving", or still insist on "push ups" and listen to them.
is the property market facing the inflection point?
the first half of this year, Hangzhou, Guangzhou and other property markets have reduced prices, the pessimistic sentiment of the national property market began to spread, Ji'nan property market recent commercial housing transactions have also begun to decline, some buyers began to watch.
to this, the real estate research center of Shandong University of Finance and economics, Professor Sun Dahai believes that this year, the national property market indeed has some cities to face greater adjustment. In Ji'nan, the whole property market environment is still healthy, regardless of the price and income ratio or the trend of the housing price and the economic fundamentals. The view has also been identified by the vice president of a brand house, which said that although the total volume of Ji'nan property market has fallen from last year, the number of visits to the sales offices of the two projects in Ji'nan has not been reduced, and the average of thirty or forty groups of customers to visit each day, which shows that there is still a lot of demand in the property market.
for the recent Ji'nan market is frequent specials room phenomenon. The deputy general believes that this is often a marketing strategy for an enterprise. Under such a market environment, the introduction of special listings can attract buyers' attention, and can quickly return the funds to complete the sales task of this year's housing enterprises.
housing prices have changed little
this year's housing market, did not continue the hot market last year, developers frequent sales promotion, special room frequency, but the price has not changed too much. According to Xu Lizhi, deputy general manager of
at the same time, according to data from the construction of research institutions, from 1 to May 2014, Ji'nan sold a total of 2 million 170 thousand yuan, 19348 sets, the transaction area reduced by 21.66%, and the transaction price is still above 8000 yuan / more, compared with the same period last year, the increase reached more than 10%. In the case of the change in the housing stock, the stock market stock in Ji'nan is relatively large. Compared with the same period last year, there are about 50 thousand sets of unsold stock, the increase of about 20%, not the stock of about 200 thousand sets, the increase of 80%, the increase of the stock will lead to further competition, but this will be beneficial to the stability of the housing price and the residential products. The improvement of quality. Experts suggest that the cancellation of the purchase of
call for the cancellation of the call is increasingly high, Ji'nan should cancel the purchase of the limit?
developers hope the market restore heat, buyers hope that the house price can be down, and many real demand buyers can not buy a house because of the limit purchase, the market has fallen into a A weird circle. For the limited purchase, many people have a deep understanding, for example, the college students who have just graduated from the school, have planned to settle in Ji'nan, but can only watch the house prices go up, but can not afford to buy a house, because they are not Ji'nan accounts, and social insurance has not paid a one year period.
, Sun Dahai said, firmly support the cancellation of the purchase of Ji'nan as soon as possible, and can not deprive the demand for the purchase of the improved group and the people from the foreign countries. We should adjust the market itself, the government gives the macro control of the degree, and the market does not suppress and irritation. As far as the overall market of Ji'nan is concerned, the living demand is still the majority, the investment demand is a few, most of the buyers are still in order to meet their own living and improve the quality of life, we should support. And the house enterprise representatives also support such a policy very much, he believes that the three years of the implementation of the order, not only suppressed investment demand, but also suppressed the improvement of the demand, the cancellation of the purchase order, can release this part of the market.
Xu Lizhi, deputy general manager of
how to break through
how to allow buyers to favor your products and put the money into your real estate, depending on how developers do it. Guo Shu, the general manager of Ji'nan Tian Ren home Co., Ltd., thinks that the developer should work hard on the product first, and do the work in matching to guarantee the good products of conscience, so that the buyers can have confidence. Guo Shu said, in simple terms, we strive to reduce the volume rate, the most comfortable to live in the plate building products, with improved demand products just need to be sold, will be recognized and supported by the buyers. Developers representatives also hold the same attitude, they developed more than 90 flat three small room products, North and South transparent, very popular buyers.
Xu Lizhi, said that buyers will not buy a house like a shop like an impulse to decide, sure goods than three, the market in the region is relatively better market prospects for high-end real estate, supporting a slightly poor building needs to adjust the price to win the market.
how to quickly return the cage funds to complete the sales task of this year's big houses and enterprises? The representative of the housing enterprise believed that the big situation of the market was not good, and there was no way to do it again. Sun Dahai believes that in such a market environment, most of the housing enterprises may not be completed this year, but the market environment is still phased, and will not last for a long time.