Ji'nan June property market close-up: cold, hot, uneven brand marketing wins
source: Sohu Focus Network Author: a new round of watching sentiment in the Sohu
a dismal start in the June market, the first week closing down last week It fell 3%. In the downturn in the property market, the second half of the market war has opened, the Sohu focus on your exclusive property market dynamics, let you sit on the expression of Ji'nan property market, in full of "sold out, price, watch, World Cup" and other key words in the property market, small editor to help you to analyze the property market dynamics, providing guidance for your home purchase.
the latest developments in the first week of June:
West passenger station, for example: the first work of Longhu Spring City in the West passenger station section of Ji'nan, Longhu name Jingtai (Forum) ushered in the opening of the first batch of foreign products. According to statistics, the opening day attracted more than 300 groups to recognize customers. In less than 1 hours, the first batch of foreign products sold out, and the sales volume was 200 million yuan. In addition, 10 sets of foreign houses were also sold out in the same day.
June 2nd, "Zhongjian, Jinxiu blue court" 2#, 6# building grand opening, the day of the opening, thousands of people robbed houses sold out, the hot robbing scene again witnessed the high recognition of China Construction in the hearts of the people of Ji'nan, China Construction of the Forum (Forum) for the first time sold out, as the construction of Chinese real estate in the west station Second brand projects, Fairview orchid court with its products and brands to get buyers attention and favor.
Antai honesty products (Forum) as the City District Wang Guan Zhuang district (Forum) just needed property, belongs to a few high quality houses in Wang Guan Zhuang District, so it has been expected from the buyer of the district since its launch, two new products 6. A grand opening on the 7 day of the month.
the Ji'nan municipal government focused on building new towns in Western Ji'nan. The old weeds turned green trees, the old sheds and houses turned into a modern city with high buildings, and Jinke city (Forum) introduced 400 thousand square meters of commercial complex Jinke hee street in one year, opening a new business era in western western city core area, so as to fill the "0" commercial gap in Western Ji'nan. With the construction and completion of the west railway station, the three Pavilion, the financial building and the Convention and Exhibition Center, the development potential of Western Ji'nan is huge.
the opening of the only boutique residential poly center, West China market, has opened a good start for 1 hours. Coincides with the 30 year celebration of the Poly Group, the 8900 yuan / Ping price starts to yield to the buyers. According to the principal of the poly center project, the central project of the Pauli center in the West marks the formal formation of the overall development pattern of the Pauli property in Ji'nan. The six sons are competing, multi disc linkage and the glory of the whole city. In addition, as the eastern quality market, poly three Hyde residence (Forum) will soon be recognized. Surrounding Ginza, big RFA, Tesco and so on. The one or two phase has been implemented. The project is close to the main roads of the Second Ring Road, Beiyuan elevated and Huayuan Road.
"China's first landlord" has another city in Ji'nan. As an aircraft carrier enterprise of China's commercial real estate, Wanda has cut its way in Ji'nan, and has seized third central plots and set the Eastern Center. There are statistics showing that at the beginning of Wanda, several surrounding projects have already marked the Wanda Square (Forum) in its own support. It can be seen that Wanda is not only the concern of the investors, but also his additional value.
Xiaobian comment: according to statistics from Sohu focus network, nearly 20 projects opened in Ji'nan in June. There are new projects to enter the market more significant plus push, although the market is low, but in the first half of the market is not good, under the pressure of heavy sales tasks, opening or entering the market for new projects still a lot. In the new entry and push projects, the brand and marketing means are still the killing techniques that occupy the market. It is necessary for all the families to show the ability to attract buyers. From the current transaction, in addition to the house price, the current buyers pay more attention to the brand added value.