Ji'nan developers opened the market to invite the public to "price" the buyer's market.
origin: Xinhua net Author: He Wen Zhu
day before, Xinhua News Network reporter learned that the Ji'nan Huaiyin District is about to open the so-called "whole" "People pricing plan" invites buyers to fill in the "price list" for the opening price of the new disk. This way of marketing, some people think that this is the developer in the current real estate market weak situation, the change of attitude, the initiative to test the price of the buyers to introduce the degree, the real estate market has been transferred from the seller's market to the buyer's market. However, the reporter learned that, the industry experts think, this is more like a kind of publicity means to attract eyeballs, judging from the buyer's market is not accurate.
Xinhua news reporter learned that, as of now, the volume of commercial housing in Ji'nan has been declining for five weeks, the phenomenon of the downturn in the property market is still continuing, and the developers have launched various marketing methods for increasing sales. Recently, the "national pricing plan" launched by a real estate in Huaiyin District of Ji'nan attracted many buyers' eyeballs. The real estate consultant told reporters that the so-called "national pricing plan" means that property buyers are invited to fill out the "price list" to predict the opening price of their property. "
" you come to our sales office to fill in the price list. If your price is within 300 yuan of our opening price, we can participate in our 'pricing award' draw, "the home consultant said," the opening price of our present is still not fixed. It may refer to the pricing opinions of some participants. " The advisers told reporters that developers have a preliminary estimate of real estate prices, but in actual pricing, they may also refer to most of the buyers' opinions, but the final price may be around 7000 yuan / flat.
this, the industry analysis, in the current real estate market downturn in the environment, developers of this behavior may be in the exploration of the psychological bottom line of house buyers on house prices, understand the psychological expectation of house buyers on house prices, as a reference to make the opening price of real estate, and adjust sales and marketing strategies in time. .
whether the developer's opening price for the buyer's opinion marks the arrival of the buyer's market? Li Tiegang, director of the real estate research center of Shandong University, told reporters that the arrival of the buyer's market is not accurate only from the "pricing behavior" of the developers. "
" in the present situation, developers are not allowed to the real estate market, so use this way to explore, to avoid the open price too high, no one to buy, "said director Li Tiegang," but as a buyer, of course, the lower the better the house prices, developers will not blindly move to the buyers, 'the whole people. Pricing is more like an eye catching propaganda method, and it is not accurate to judge the arrival of the buyer's market.