in May 30th, Longhu, Western Ji'nan. The opening of the platform attracted a lot of buyers to come to choose a house. Newspaper reporter Yu Wen photo 2, reporters in Western Ji'nan, southern and Eastern selected three sample real estate, do a deep understanding. Lower than the market expected to enter the market, the emergence of one price special price room, the increase of the school district supporting.Amp; hellip.amp; hellip front-line house enterprises facing the market price adjustment or the quantity strategy, the whole market has played the vane significance.
western:
reduce the market expected low price into the market
West passenger station section as the main force of the Ji'nan market supply, at present, the 21 items in the sale are concentrated, the competition is very fierce. In this market environment, Longhu's first project entered the market at a low price and realized a rapid turnover.
reporters learned that Longhu opened a total of three buildings at a price of 7500 yuan per square meter. Huxing to 123 square meters and 130 square meters, a total of 144 housing sources.
in the evening of May 30th, the reporter learned that there were 182 groups of customers who knew and raised customers, and about 300 people were present. Part of the house also hit 6450 yuan per square meter of low price. The prices of different floors and houses are different, most of them are between 7000 yuan and 9000 yuan.
the opening price of Longhu is really not high. 2, the provincial real estate industry insiders analysis, Longhu at the end of last year at the west railway station, the floor price is above 3000 yuan, the cost is higher. Plus the cost of early and Jian an, it's normal to sell the house price to eight thousand or nine thousand. The 7500 yuan will enter the market, which is also the price adjustment under the influence of the market, and developers have also lowered market expectations.
2 afternoon, reporters call the real estate sales center, as of 6 p.m., there are less than 10 housing units, an average of two or three buildings per building. This high deal is not much in the near future.
with the market adjustment, regional differentiation will become more and more obvious, in addition, in the same area, the differentiation of different brands of different quality buildings will become more and more obvious. Li Tiegang, director of the real estate research center of Shandong University, believes that apart from price wars, the comprehensive strength of major housing enterprises is also a key factor for future competition.
South:
the entire floor price of the floor is
the whole building is a special price, and it is a price. This is more than the preferential price of a few suites to be taken out before. On the 2 day, Sun Yan, the white collar of the provincial capital, was surprised to see the information: is it available now?
Sun Yan said the house in the international community of the China Shipping international community, launched a special price floor during the Dragon Boat Festival: 92 flat is not divided into 688 thousand floors, 110 flat is not divided into 828 thousand floors, and the average price is divided into 7478 yuan / flat, 7527 yuan / flat.
I began to pay attention to the building two years ago. When it was the most expensive, it sold more than 9000 yuan per square meter. Last year, the price of the house was also sold to about 8500 yuan per square meter. Sun Yan said that the average price of the entire special building was cheaper than the previous one thousand yuan.
in Sun Yan's impression, in May 24th, the Zhonghai international community promoted 288 buildings of building 11 and 15. Although there is no special room, but some housing 7000 yuan / square meter discount price is also close to the previous opening price.
opening day prices also offer multiple promotions. Sun Yan said that the opening price at the time was 7500 yuan / Ping, and the price was roughly flat compared with the previous opening price.
2 afternoon, the reporter called the Sales Office of the project, the home consultant said that there were not many houses left, and the price concessions attracted many buyers. The reporter learned that in May, the price of the project, the price of the project, also achieved 77 sets of trading volume, the day 27.5% of the rate of disintegration in the relatively heavy market environment in the near future, the results are ideal.
East:
opening price and basic flat
as the core area of Ji'nan commodity housing supply, the performance of Eastern Vanke is also ideal. In addition to the traditional price war, they have worked hard in matching education.
Wanke Lushan opened in May 29th, the price has not risen earlier than the previous year, it also matched the school district room of the North Normal University, the dual stimulus, in today's market watching deadlock, buyers are still buying more. 2, Zhu Jiang, general manager of Ji'nan real estate company.
2 afternoon, the reporter came to the project sales center, there are dozens of sets of opening houses left for sale. There are more than two or three people in the court, which is more lively. At present, the sale of the property is the two phase of the northern high-rise housing, the average price is around 12 thousand yuan, and some houses are priced at around 11 thousand and 500 yuan. "On the same day, you can enjoy the preferential price at the opening time." Property consultant said, the current price is not much different from the previous opening price, and the house is refined decoration, the price has basically remained stable.
the reporter learned that in order to snatch more limited customers in the environment under the market, Vanke signed the North Normal University in mid May and provided nine years of compulsory education for the community. "This action has made many people who hesitate to buy a house have a heart to heart, which is more attractive to these wait-and-see customers than price concessions." Zhu Jiang said.
"under the current market environment, education matching is a key factor to resist the downlink of the market." Zhu Jiang analysis shows that competition is fierce nowadays. Besides price adjustment, comprehensive support such as school district, community environment and landscaping is also an important factor to enhance competitiveness.