Ji'nan's real estate marketing is chaotic. The government supervision department has a long way to go.
source: Fenghuang network JiNan Railway Station comprehensive
real estate marketing chaos / > light transaction let room Some real estate developers can't sit down.
a few years ago has been the property market "gold three silver four" trend, but this year, in 3, April, the Ji'nan real estate market did not meet the expected turnover, but in the relatively mild and gentle walk.
in this case, the consistent "tall" real estate marketing propaganda appears to be a bit "desperate", in the past, the developer who took care of the image of the sun in the media, in order to "Bo eyeball" short-term effect, the use of the technique bottom line has been reduced again and again.
before, many buildings in the provincial capital are "high-grade" cards, the carrier of the selection is basically a newspaper with the attribute of public trust and the big outdoors with modern ideas.
now, many starving developers seem to be unable to take care of these: there are more and more real estate dealers in the streets of the street. It harassed the "quasi owner".
means no lower limit, content uncontrolled. Unreliable "school district room", "green rate" and other professional terminology and self-made concept "flying all over the sky" has become a "compulsory course" for buyers every day.
marketing is intended to win the "popularity" of the products or services sold, but the "reputation" here should be "reputation" as the premise, without "reputation" products are well known to consumers and difficult to obtain recognition. For real estate marketing, as well.
Housing Enterprise publicity more and more "simple and rough"
signs that this year's property market "gold three silver four" is difficult to see the shadow of gold and silver, faced with such an answer, housing enterprises are active, send leaflets, phone calls, send text messages and so on, but there are a lot of means really let a person Dare not flatter, even have "coercion" the suspicion that the other side accepts.
.gt; 500 meters of the road to collect dozens of small sales ad
"I clean the road at this intersection for a long time, every day at noon and evening rush hour at the peak of the crowd to sweep hundreds of leaflets, this does not include the public thrown into the trash can, many of the floor ads." Ji'nan Huayuan Road City, a sanitation worker told reporters, "if the Saturdays and Sundays."
to these leaflets, the passer-by Ma is also very dislike, "I came from Hong Lou square, the 500 meters of the road can meet more than 20 dialing fliers, sometimes do not do, hard to your hands, a way down can receive dozens of problems."
reporter visits found that as long as there are crowded places, the small ads that are offensive will follow the shadow. Small Chu is from Anhui to Ji'nan to work, these days because of special reasons for no way to work, he made temporary work, "we 4 separate distance is responsible for the garden on the road to send this house advertising, see people send, the supervisor said, no matter whether others want, plug hands even success even in hands." Xiao Chu also revealed that they had recruited more than 40 odd jobs and scattered them out.
.gt; spam messages, telephony />
"it's good to say, I just don't want him to do it, or get back directly into the trash can, but the text will hate more," said a small ad, a counselor at a university, Miss Liu's opinion, "before Spring Festival this year, I and the male friend A friend went to a real estate and consulted the house, leaving a contact. I didn't expect to make trouble, and I received nearly every day SMS to sell the house. Compared with Miss Liu, Mr. Song, who worked on a night shift in a unit, was even more miserable. Under normal circumstances, he stayed at home for second days during the day. Often he slept soundly, and the ringing of his cell phone message suddenly rang up, and woke him up from his dream. Take a look at the phone, it was the advertising information of the house. After such a disturbance, he could not sleep peacefully because he had mild insomnia. He also tried to blackmail the number of texting, but it didn't work at all because the other party was sent by pseudo base station, and the number changed at any time.
.gt; in the middle of the night "machine" called for the sale of real estate
spam message after all the sound of the sound, but many housing companies now like the phone sales, this can be bitter "interviewees", Mr. Zhang of Jinan Mr. Zhang has experience. "No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no!" Mr. Zhang told reporters that a month ago, he went to a agency to consult a house in a house, left a contact and personal information, and did not think of it. "Often someone calls to ask if they want their house. At first I told them that they didn't think about it, but the phone was on the phone." More and more, are different buildings, really bad, "Mr. Zhang laughed and told reporters that once he was really annoyed, on the phone, unpolitely said a few sentences, the result of the other party, for several days to give him a phone harassment, sometimes in the middle of the night.
.gt; see a building as "transparent man"
last October, Ms. Wang bought a house in the west of the city, but since he bought a house, he was in trouble. "I have to pick up 10 to 20 garbage calls a day, 90% is a decoration company, and some are asked if they need a loan. Before buying a house, I seldom receive such a phone call. It must have been my information when I bought a house. Ms. Wang said to the reporter. From Ms. Wang's mobile phone, reporters also saw dozens of phone numbers that had been marked, which were as difficult to distinguish as normal phone numbers, and Ms. Wang said he had put the numbers in the blacklist, but the sales phone did not decrease.
in a real estate owners forum, a reporter conducted a survey, found that 100% of the owners have already received a sales call. "I have changed the telephone number specially for this purpose. The previous phone calls up to more than 10 telemarketing calls every day, which has a great impact on my life." One of the owners told the reporter on the forum.
reporter learned that when Ms. Wang bought a house to buy a purchase, he only filled out his own contact mode. In addition, the consultant also had his own contact way. In addition, he did not leave his own information anywhere. To this end, the reporter interviewed the marketing manager of the property, the manager said that he did not understand the situation, and asked the home buyers consultant to know.
there are many people who have leaked personal information in addition to buying a house, and many people have been divulging their phone information when asking for a house. "I called a sales office a few months ago to ask the price, expressed my desire to buy a house, and left a contact way. In the next few months, I often receive the rest." The sales calls from real estate, and they know my name, it makes me feel terrible. The buyer, Ms. Liu, said to the reporter. "Every month we get hundreds of prospective owners of telephone contact, these people are phone asked real estate information, most of the purchase needs, more accurate positioning." A real estate worker in the provincial capital told reporters that as for the source of these contacts, the staff refused to answer it on the ground of unclear reasons.
concept is becoming more and more "uncontrolled"
a lot of "professional terms" thrown out by the developers are confused in the process of buying a house. In fact, many of them are the counterfeit concepts made by the developers or the ball wiping. The housing owners are vague about several major problems, which remind buyers to shine their eyes.
.gt; "lock up" the means of customer
now, almost all the developers in the publicity have "how much to recognize how much" concessions, many consumers are taken this "preferential" lead the nose, think it can save part of the cost of the time when buying a house. In fact, this is only a means for developers to "lock up" customers, so as to advance the funds in advance and manipulate the prices.
carefully combing will find, a lot of developers in the propaganda when exaggerated to exaggerate the concessions after payment, but rarely reveal the specific housing prices, and other consumers to the financing, originally priced 8000 yuan a square meter of real estate, in the opening time may become 9000 yuan a square meter. It seems to be a real benefit to the buyers, but the increase in opening prices has gone far beyond the actual price of the house, and the buyers have not enjoyed a little real benefit, but they will pay more money.
.gt; "water injection" of the public area of the public area
Mr. Wang of Ji'nan, he bought a set of 89 square meters of high-rise residential buildings, and the friend Joe bought a set of 92 square meters, but when he visited Mr. Joe's house, he found that the living room and bedroom of Joe's house were significantly spacious, far more than 3 The scope of the square, with the question, the two contract comparison found that the public area of Mr. Wang's home is 21.9 square meters, and the public area of Mr. Joe's home is 13.32 square meters. In this sense, the nominal price is almost the same, the actual price is quite different.
for a long time, buyers are accustomed to buying a house according to the building area. "Buying a large house with a number of square meters" becomes the mantra of the buyer. The building area is actually the sum of the building area and the public area. This makes some developers use the "public area", the legal coat, in the housing sale process. A stall is not supposed to be stall.
.gt; be careful to buy the Shanzhai school district room
school district room is also a big gimmick of the developer propaganda, but the buyer must be careful, because many school districts are "Shanzhai".
the definition of school district housing is not close to school. Although some houses are separated from the key schools, they are not necessarily able to enter the school.
rational buyers should first go to the school to consult the situation, which houses can go directly to school, how long the house will have to have the name of school, whether the residence is falling, and not just listen to the developers.
.gt; buy a house letter "green rate"
now buy a house, the surrounding environment is more and more attention, a lot of property buyers found that some buildings to promote their greening rate reached 50%, the highest or even can reach 70%. However, when signing the contract, it has become more than 30% of the green space rate. The contrast between the front and back makes the buyers feel distressed. In fact, this is a developer in the concept of play.
the total of all kinds of green space in the area of residential area and the ratio of residential area, this concept is very important to calculate the area of green space. The requirements for green space are very strict. Not all places with green planting can be used as green space. The land within 1 meters from the 1.5 meters of the exterior wall and the side line of the road must not be counted into the green space. . In addition, the upper floors of underground garages and septic tanks are not allowed to be counted, because the ground cover of these facilities is generally less than 3 meters, and the survival rate of large trees planted on them is low. However, when calculating the greening coverage rate, a sod can be counted, so the green coverage rate can sometimes be over 60%. Calculation more "flexible" is the green rate, because it is a fuzzy concept,
in the usual case, many developers are printed on the sales book "greening rate", in fact, this is an inaccurate, irregular use of words, the state of the language of garden and greening does not have this term, accurate There are only two claims: "green space rate" and "green coverage rate".
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according to a website data show, from January 1, 2014 to April 16, 2014, Ji'nan new open and push real estate a total of 40, remove 2 shops and office, housing open and push 38.
in these 38 flats, all have publicized the greening rate. Although the rate of greening varies, there is no mention of green space in any property.
in the preferential measures, "how many yuan and how many yuan" has become the most commonly used preferential measure, with 20 buildings used in this method. It accounts for 53% of the total opening. And sending hardcover, delivery area and other sales methods are endless.
for surrounding school facilities, it can clearly point out that there are 24 buildings in the school name, accounting for 63% of the total opening property. Although the rest of the buildings did not explicitly put forward the name of the school, they also publicized rich words such as educational resources.