Ji'nan's housing turnover declined in the first quarter and public sentiment intensified.
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March "small spring", the first quarter of Ji'nan's real estate market report card has also come out. Ji'nan Construction Committee statistics show that in the first quarter of this year, the number of residential network signs dropped by 27.5% over the same period. Due to the more serious wait-and-see sentiment and tighter credit policy, the housing price will not be enough in the future, and the increase will be further narrowed.
11 project entry 8 transaction rate less than 60% "customers wait-and-see mood aggravated, the house is not good to sell." This is the feeling of many real estate consultants in Ji'nan. Some projects which were originally planned to start in the end of February and early March were not good because of the bad storage in the previous two days of March. In March 30th, there were only 9 items on the same day.
statistics show that 2 new projects entered the market in thirteenth weeks in 2014 and 9 new projects were added. East of the province, a real estate launched 100 sets of housing, only 21 sets of actual transactions, the west a real estate launched 574 sets of houses, the actual transaction is 374 sets, the project is not far away from a building of 104 sets of houses, the actual transaction for 60 sets. In addition, some property transactions are more ideal, a large southern estate launched 706 suites, the actual turnover of 500 sets.
statistics show that in the 11 projects, the opening rate of 8 projects is less than 60%. In addition, many projects in the early stage of recognition is not ideal, after long-term storage, nearly half of the project raise rate of less than 60%. This is in line with the previous developers' opening up that is "winding up" and "robbed" of the high court.
"generally speaking, a project's raise rate and turnover rate at 60% are the normal state of a sales transaction. 72% of the project turnover rate is less than 60%, which is enough to explain that sales are not ideal. Zhu Jiang, general manager of Ji'nan World Alliance Real estate consultant, analyzed that the turnover rate reached more than 80% in the same period last year, which is normal for many real estate projects.
the Ji'nan Construction Commission's statistics confirmed the downside of the market. In March, the number of residential net signs was 4459, and the number of residential net signed in March last year was 7084, which fell 37% over the same period.
developers "cushion down payment" to stimulate volume
in fact, the "bad house selling" signs have emerged since the beginning of the year. Statistics show that in February, 5 properties are expected to open, and only 2 actually opened. The volume of housing in February was 2499 units, down 20.6% in the ring.
in order to stimulate the transaction, recently, some developers in Ji'nan launched similar Hangzhou "pad down payment" promotional means. In the view of the industry, the "down payment" and the "zero head payment" launched more than 10 years ago have no difference in essence. It is the marketing means made by developers when they face the overall sales situation in the property market. For developers, in the face of increased sales pressure and market volatility, buyers are wait-and-see, and this kind of promotion is not unusual.
Ji'nan Construction Commission statistics show that in the first three months of this year Ji'nan residential network signed 3146 sets, 2499 sets, 4459 sets, total volume of 10104 sets, last year's last quarter last year fell 27.5%. Reporter comparison found that the volume of the first quarter is less than the volume of any quarter in 2013.
"lack of fineness in the first quarter" is the positioning of many people in Ji'nan's real estate market. In this regard, Kerr statistics agency believes that the recent "wait-and-see mood" and the impact of credit policies, resulting in a comprehensive decline in turnover.
Zhu Jiang also holds the same view, because of the "price reduction" in Hangzhou and other cities and the impact of "singing" in all kinds of property markets, many citizens in Ji'nan, the provincial capital, have stepped into the wait-and-see. Although there are demand for buying a house, they still want to wait and see if the price will fall. In addition, the tightening of credit policies at the beginning of the year also affected some buyers.
"this wait-and-see sentiment will gradually wane in April and May." Zhu Jiang analysis, but affected by this mood, the price increases of developers are insufficient, in addition to the overall supply this year, the future price increases will be further narrowed.
trading volume is not ideal tax also reduced 10%
Ji'nan 1-2 month public financial budget implementation analysis showed that the first two months of the Ji'nan real estate business tax completed 762 million yuan, a year-on-year decline of 10.32%, this and the 1, February, the opening of the project less, sales do not think about.
the analysis said that the business tax was 2 billion 844 million yuan, down 6.74%. If the effect of "camp to increase" was eliminated, the tax increase was 6.88%, and it was still in low position. This was in contrast to the momentum of running the city's tax revenue last year. "The most important factor is the larger changes in the real estate industry: in the month of 1-2, the business tax of the real estate industry was 762 million yuan, 10.32% and 88 million yuan. In the 1-2 months of last year, the real estate business tax of the city increased by 59.33%, accounting for 40% of the city's tax revenue. The analysis holds that.
and from the land transaction, it is different from the "bustle" of the land transaction market in January. In February, the land market can be described as "spring cold". The area and amount of the transaction are reduced by more than 90%, and the upsurge of 45 land transactions in the month of January is difficult to replicate.
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first quarter, Qingdao new housing turnover fell more than 20% over the same period, second-hand housing turnover fell by 70% over the same period.
three months ago, Qingdao real estate market overall sentiment is stronger, industry insiders predict that the trend of price stability in the future will not change, the two quarter market will be gradually revived.
in the first quarter, 24193 new houses in Qingdao fell by 21.6%, compared with the same period last year, including 20296 new residential units, down nearly 30% from the same period last year. Second hand housing transactions in the first quarter of 5350 sets, turnover fell nearly 70% over the same period. The transaction is cold and clear, many real estate prices in Qingdao sales promotion, Huangdao District building projects even hit "developer pad first payment" concessions, first buyers in the contract run loans can pay 10%, the rest of the first payment by developers, in the intersection of two time paid.
Qingdao chain Market Research Department analysis, Qingdao in the first quarter of the market volume fell, mainly by credit tightening, price reduction public opinion and other common effects, driving demand, but the future house prices steady trend will not change, the two quarter market will gradually recover.