Taxi burning money not scattered online rented money burning again
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beep and fast, the car burning money competition between the beep and the fast is not extinguished, and the net began to "smash the money to buy the users". As long as users find a house through the "chic life" mobile phone client, and share the high quality room, you can get the mobile phone calls and rent subsidies, TV and other big gifts. Online renting can send money, and offline rental needs to be paid. In contrast, the rental intermediary under the line will face a lot of challenges.
this reporter Meng Min Lin Yuanyuan line to find a room for more than half a month's rent for 27 days, the provincial city of Ms Liu just through the chased network rented the house, the landlord received a telephone, "from the intermediary rental house, there should be brought over there People come to see the house, you can cooperate.
one side is the convenience of the Internet for finding rooms, while the other is the cumbersome search of the real stores, which makes Ms Liu feel the obvious. "Also saved an intermediary fee, looking for intermediary rental housing to pay half a month rent." Ms. Liu said that before she rent a house through intermediaries, she also encountered the problem of false housing.
"intermediary from the Internet to pick up housing sources, is the industry's open secret." Mr. Song, who has been a real estate agent, said that it is a trend for young people to rent houses from the Internet.
online renting the money to buy 100 million customers, recently, the Internet property will be staged "smashing money to buy users" big play. It is not only to try to use the depth layout of the two or three line city, the platform advantage and the wireless end, but also to challenge the leading old man search net in this field. It is also 2 hundred million for the market promotion and the user subsidy during the first time to find the house Festival.
for the total amount of subsidies to 100 million yuan, as long as users through the "chic life" mobile phone client to find a room, and the high quality of the room to share, can get mobile phone charges and rent subsidies, super TV and other big gifts. It is said that the subsidy cost of this investment far exceeds that of the taxi market.
industry analysts say that wireless giants do not hesitate to subsidize users from their own pockets, intended to build user habits through the first laying of application scenarios, and the investment in mobile phone search is also a long-term project with strategic significance.
Internet "bad money" subsidy policy lets the offline intermediary panic. In the face of Ganji network "horse race enclosure", whether the search room network will take over, ignite the "rental war", and how to deal with the intermediary under the line, we will wait and see. "If we really carry it on, we will surely take away a large number of clients from the intermediary." An intermediary said that the Internet rental housing no intermediary fees, subsidies to the tenants, physical stores rent not only without subsidies, but also a small intermediary fee. Compared to the two, the gap is too big.
network layout "mobile phone search" daily average of 3 million 405 thousand people looking for a house in the market. 53% from mobile terminal, mobile terminal, mobile terminal, 40% and two or three line 100% (February 2014 data)