Ji'nan Charity Supermarket disappeared in 8 years, 22 shops 400 square meters, there was no customer.
Qilu network May 8th, according to Shandong radio and television station "good morning Shandong" reported that the Charity Supermarket originated in the United States in 1902, is a non-profit organization, mainly to accept and deal with the sales of the public donated goods. In our country, as a new type of rescue model, the charity supermarket has developed rapidly in 2004. Ji'nan is one of the first cities of the first Charity Supermarket in the country. It once reached more than 37, but it disappeared in 8 years, but only a dozen are bracing.
early in the morning, the reporter came to Ji'nan Charity Supermarket located in Jianshe Road, Ji'nan. Although there were some complaints about the disquiet of the supermarket, it was a surprise to reporters. 400 square meters of large shops, in addition to sorting out staff, no customer came.
Zhang Rui, manager of the Jianshe Road Charity Supermarket in Ji'nan: "some people think that the supermarket is open to the poor, as if not for them, they can actually come in and buy it."
as the manager Zhang Rui said, many people in Ji'nan have never heard of charity supermarkets, and some of them have never heard of them.
until 10 a.m., the Charity Supermarket came to the first customer, but he was only using the charitable club's rescue card to get the goods, not by cash. According to the manager of Zhang Rui, the charity supermarket has five functions, such as accepting social donation, changing the goods, issuing vouchers to the poor families, and so on. However, due to the less flow of customers, the role of the charitable supermarket has not been brought into play.
Zhang Rui, manager of the Jianshe Road Charity Supermarket in Ji'nan: "the key of the charity supermarket or the surrounding residents is not enough to understand it. There are few people coming in. If there are many people, the purchasing power is up, it can achieve a certain degree of profit, so it can save the capital and can survive and form a virtuous circle."
reporters learned that 22 of the 37 charitable supermarkets in Ji'nan had been closed down. Apart from scarce tourists, what other reasons restrict the development of charity supermarkets?
at this charity supermarket in Jianshe Road, the reporter saw that the price of each commodity was divided into three categories: love price, convenience price and rescue price. Every year, the city's 1500 low-income households, which are saved by the city, can receive 300 yuan of goods free of charge from the rescue card issued by the government, and they can also enjoy the salvage price at ordinary times. Ordinary citizens buy convenience prices, and love prices are aimed at those who wish to give love to vulnerable groups. In the supermarket donating items reallocation area, except for a small part of old clothes, most of them are new products donated by enterprises, but the prices are much cheaper than ordinary supermarkets. However, as the staff of the charity supermarket are either from the Civil Affairs Department, or the laid-off workers or retirees recommended by the community, they have no experience in marketing and planning, so the price advantage has not come into play. In addition, a variety of commodities is also one of the reasons for the depression of charity supermarkets.
Ji'nan Shun Yu Road charity supermarket manager Hou Dengmei: "the problem is that the goods are not complete, like large supermarkets, they all have chicken and duck fish, milk, eggs, such as our Charity Supermarket, these items are not, mainly to provide the low insured life the most needed items."
the identity of some of the victims was stressed every time, except for the incomplete items, and the reason for their self - esteem was also the reason why they did not want to go to the Charity Supermarket many times.
in the competition with the ordinary supermarket, the Charity Supermarket appears to be very thin, although it is a non-profit organization, but to survive and continue to help the social function of poverty relief, there are still many problems to be solved.
professor Li Qin of the school of philosophy and social development of Shandong University: "in the tax, in the cost, in the investment of funds, the state should give some more support, and should give this relief platform to the folk."
charity supermarket staff told reporters that Ji'nan Charity Federation has been doing research and Discussion on operation mode. For example, it has been trying to find sponsorship companies, but there is no substantial progress at present. Meanwhile, Professor Li Qin suggests that charitable supermarkets can expand more resources themselves.
professor Li Qin of the school of philosophy and social development of Shandong University: "to understand the needs of low insured households, we can consider delivery, because people have self-esteem, social philanthropy culture needs to continue to carry forward and carry forward, let the people, let business, let more organizations participate in the charity supermarket. In support of the work. "
[flash=400550,0]http://v.iqilu.com/video/swf/3771154.swf[/flash]
video source: Shandong radio and television "good morning Shandong"
video address [url:1oi12bgr]http://v.iqilu.com/video/swf/3771154.swf[/url:1oi12bgr]