Liu Ling says, the source of the expired journal is the back issue - a magazine that has not been sold out in the current period, and the main supplier is either an agent or a magazine. For example, the "Mina", which is priced at 18 yuan, is published in 2009 with a wholesale price of 3 yuan. The wholesale price of the edition from 1 to March this year is 3.5 yuan, and the recommended retail price on the bibliography table is 8 yuan. Liu Ling said that some magazines can read the electronic version from the Internet, which has taken away some readers.
customers are choosing out of date periodicals.
text / film reporter Zhao Li intern Wang Shu
.Quot; spend an ice cream money, buy a new coated paper magazine. .quot; this is often said by shopkeepers of a expired magazine retail store in provincial capital. It is.Quot, cheap.Quot, and two words, which bring a lot of popularity to this kind of shop that runs the back issue business.
Where are these low priced brand expired magazines coming from? How does the price form? Recently, reporters visited the provincial city's back market.
overdue magazine red is in a mess.
"my family has been working for six or seven years, and the business is good." On the afternoon of August 10th, two female salesmen were busy greeting customers at the "old friend" book discount shop near Quancheng Square.
in this more than a dozen square meters store, full of colorful magazines, from "Mina", "REI", "Mamy Poko" to "October", "harvest", from beauty, tourism geography, military, fitness, mother and child to folk stories, all kinds of magazines are gathered here to see To be dazzled. And in the provincial capital cultural road, Shan Cai near, Yanzi hill district and other places where traffic is large, there are also many back shop.
"source"
not sold out in the current period, the low price handled
citizen Xiao Su is the low price and new outdated magazine enthusiasts, careful she found that some of the expired periodicals, although new, "no handprint", but marked with publishers, publishers, publishers, publishing years and so on letters and other letters The copyright page of interest is gone, but it can not be found from the beginning to the end of the book.
"the copyright page was torn off by an agent to the magazine." In August 13th, four or five years ago, a retired wholesaler of the past history, Liu Ling (a pseudonym), explained the problem in the Zhongshan Park, which was concentrated in the provincial city wholesalers.
Liu Ling says that the source of the expired journal is the back issue - a magazine that has not been sold out in the current period, and the main supplier is either an agent or a magazine.
Liu Ling simply restores the process of returning a magazine to the market after expiry: if the Journal A is not sold out in the current period, there are two choices for the agent to issue a magazine in the way of sale: one is sent back to the magazine by the logistics company, the magazine can be stored in the warehouse, waiting to be used as a binding book after the day, or to be unified. Deal with the selling price; if the magazine thinks it is of little value and also accounts for the warehouse, they will allow the agent to "place it on the ground", and sell it to the peddlers at their own discount, at the same time the price is generally "higher than the waste paper price", a fraction of the original price.
Liu Ling said that magazines often ask that if an agent has a magazine that can't be sold out, it is necessary to tear down the copyright pages of each magazine, because the magazine and the copyright page are "one to one", and the actual number of sales can be verified.
price]
a few back hands, the price doubled
August 11th, the reporter in the buyer's identity and "first issue network" of the customer service exchange. In the bibliography provided by the operator in Zhengzhou, there are more than 1000 magazines with different dates and varieties. The reporter has a rough look at the wholesale price of the bibliography is mostly below seventy percent off of the original price, low or even less than ninety percent off of the original price, and the recommended retail price is mostly "double version" of the wholesale price.
for example, Mina, which was priced at 18 yuan, was published in 2009 with a wholesale price of 3 yuan. The wholesale price of the edition from 1 to March this year was 3.5 yuan, and the recommended retail price on the bibliography table was 8 yuan. The China News Weekly, whose original price is 10 yuan, is from 452 to 466 in 2010. The wholesale price is 0.8 yuan, while the proposed retail price is 3 yuan. The first financial weekly price, priced at 10 yuan, is from third to twenty-fifth in January 18, 2010. The wholesale price is 1 yuan, and the proposed retail price is 3 yuan.
risk]
we all steal food to read magazines, and there are fewer
> Sun Yunying, a back seller, said that back issues are also risky businesses. She said that she had sold 2 tons of magazines as waste paper, because it was too long, and no one wanted it.
reporters understand that retail stores generally have a choice of "mashup purchase". The fashion and entertainment magazine of copperplate, the closer to the current month's magazine, the higher the wholesale price, the natural retail price is not low, the middle profit space is also big, but once sold, the loss is also big.
this year's slump. During the interview, Sun Yunying and Liu Ling both lamented: "everyone has gone online, they have stolen vegetables, and there are fewer magazines to read." Liu Ling said that some magazines can read the electronic version from the Internet, which has taken away some readers.