39 enterprises in Ji'nan were awarded the title of "Ji'nan time honored brand".
source: People's network Author: Zhang Yan
People's network Ji'nan June 1 reporter May Xinhua 31 from Ji'nan City Business Bureau, Ji'nan City, 39 enterprises were awarded the title of "Ji'nan old name", the old famous brands such as Rui Hui Xiang, Lu Wei and so on are in the list. It marks a new starting point for the revitalization of the old brand in the city.
"Ji'nan old brand" embodies the deep historical and cultural details of Ji'nan. Since 2006, a total of 20 enterprises in Ji'nan have been awarded the "Shandong old brand" by the Shandong provincial chamber of Commerce, of which 9 are awarded "China time honored brands" by the Ministry of Commerce.
as the earliest industrial and commercial city in modern China, Ji'nan has given birth to a number of old words with national characteristics, local charm and great reputation all over the country. It has played a special role in promoting economic and social development and cultural prosperity. Since the reform and opening up, some old brand enterprises in Ji'nan have seized opportunities and kept pace with the times. However, some old brands are affected by many factors such as system transformation, weak innovation, and the relocation of the store sites. Yan Xitang, Jufeng and Huiquan building are the 3 big brands of Ji'nan food and beverage. At present, except for the maintenance of Jufeng, the other 2 brands have disappeared. This is in sharp contrast with the rapid development of the catering industry in Ji'nan. It is a great pity for Ji'nan to carry forward the food culture of Shandong cuisine and promote the development of the tourism industry. It is necessary for the government and enterprises to work together to solve this problem.
it is understood that this time, together with the "Chinese old word" and "Shandong old word", a total of 39 enterprises have been awarded "Ji'nan old word", involving catering, brewing, medicine, clothing, food, textile and other industries. This is both an honor and a responsibility for the enterprise, which is beneficial to the government's protection of the legitimate rights and interests of the old word enterprises, trademarks, patents and other legitimate rights and interests, creating a favorable policy environment for the development of the old word. Fukjiao group, Baotu Spring brewery company, Daguan Park Mall, Hongji hall, Dexin Zhai, Ji'nan pharmaceutical industry, super Yixing, Yikang food, a large food, Sichuan honey food and Shun spring building, and so on, a number of old enterprises, by speeding up the reform and innovation, improving the management level, enhancing the competitive ability, achieved gratifying achievements.