The "ten Arts Festival" effect of Ji'nan's development of "Festival" formula
source: Volkswagen daily Author: Chao Ming Chun
core prompting
ten Arts Festival, preparing the Spring Festival, and the 2013 Ji'nan will usher in the two festival activities. After the "ten games" and the "garden fair" in 2009, Ji'nan has ushered in two great opportunities for development after four years. Can Ji'nan be able to improve the urban infrastructure, improve the management level of the city, improve the reputation and reputation of the city, and enhance the core competitiveness of the economy of Shandong provincial capital? In this sense, a test paper has been launched in front of every citizen, including all the decision-makers at all levels.
newspaper reporter Chao Ming Chun
amplification of the "ten Arts Festival" effect
4 on the morning of the morning, the cultural and Art Center of the western city of the western city of Ji'nan, the theatre site, although the temperature is not high, but the safety rope is decorating the outer wall of the master Xu or busy sweat.
the Tenth China Arts Festival has entered the countdown. In another 6 months, the music of the opening ceremony of the ten Art Festival will be played in the golden hall at his feet. "Venue reconstruction is a hard task, and the delivery time is hard to meet, and standards and quality are hard targets." Even his migrant workers are familiar with these words.
a grand meeting has changed a city. The eleventh national sports meeting in 2009 has been obvious to the new town in the east of Ji'nan. It is true that the "ten Arts Festival" is endowed with the important task of the rise of the western new town to taste the sweet head of Ji'nan, and the great changes in the whole western region in the past two years have also confirmed this point. "
" in preparation for the "ten Arts Festival" as an opportunity to vigorously promote the city's public cultural service system and the construction of grass-roots public cultural facilities, comprehensive improvement and promotion of the level of public cultural services, which should be said to undertake the direct effect of the "ten Arts Festival". Some experts suggest that "let 'ten Arts Festival' bear the responsibility of the rise of the whole western town directly, and we need to do a good job in the integration of urban development planning and industrial development planning."
"if only a city has been added to a group of landmark building clusters, Ji'nan has the conditions to host the top international and domestic art events and various large-scale cultural activities; if only the urban infrastructure of the western region is improved, the surrounding environment has been promoted, and even a few new projects have been added to the potential. The influence of "ten Arts Festival" on the future development of Ji'nan. At the March 16th Ji'nan city's annual "top ten excellent planning and design" expert review meeting, the city planning master from Nanjing and Beijing talked about the "ten best" provincial capital culture and Art Center Grand Theater project, and suggested that Ji'nan plan for the development of the western new town after the "ten Arts Festival" in a larger and deeper level. Direction, development motivation and development goals.
if the "ten Arts Festival" is the engine that drives the West Wing of Ji'nan to take off, then the horsepower of this engine will not depend on the "ten Arts Festival" itself. In the interview, a number of experts and enterprise leaders told reporters that, in a sense, "ten Arts Festival" is only a start, is to promote industrial development and transformation and upgrading, to cultivate new economic growth points and the breakthrough point, the "ten Arts Festival", Ji'nan especially the west new town can become finance, exhibition, commerce, information. The service industry, cultural entertainment and other modern service industries gather in the development of industrial Highlands, and we should pay more attention to "outside the festival".
first run "Spring Festival",
spring city "full marketing"
4 1 days, Quancheng Ji'nan entered the "marketing season". On the same day, after the integration of Daming Lake, Baotu Spring, five Longtan and moat four scenic spots for more than half a year, Ji'nan "the first spring of heaven" scenic area was formally presented to the public and entered the trial operation.
also on the same day, the first Ji'nan Spring Festival campaign plan was open to the public for comments. This is the first time since the announcement of the first spring festival in Ji'nan in February 25th this year, the organizers have first opened the ideas and main contents of the Spring Festival, and first called the theme slogan of "our Spring Festival".
according to the plan, the first Ji'nan Spring Festival is scheduled to be held in late August 2013 to early September. The sponsor said that it will aim at building citizens' festivals and tourist activities, strengthen the market operation, advocate the participation of the whole people, and strive to make the Spring Festival a distinctive and well-known cultural brand. Through the holding of the Spring Festival, the cultural life of the masses is enriched, and the city's tourism, culture, exhibition, catering and other industries have been promoted, so as to make a positive contribution to "speeding up scientific development and building a beautiful spring city".
Ji'nan spring water. But how big is the space to polish this "golden sign"? Where does a big spring article write? And what are the ways to enlarge the "spring effect"? No doubt the Spring Festival is a breakthrough. With the support of the government, the recognition of the citizens and the echo of the society, the Spring Festival has a strong mass foundation and maneuverability.
since the spring flood of Ji'nan Baotu Spring in September 6, 2003, spring will continue to spew 10th anniversary in September this year. In September 2009, Ji'nan's famous spring was successfully included in the national natural and cultural heritage reserve list by the Ministry of housing. If the Spring Festival can be successfully held, it will undoubtedly round out a dream that Ji'nan citizens expect for many years. After interrupting the golden autumn economic and Trade Fair for many years, Ji'nan has a big stage that can rival the Tsingtao Brewery Festival, the Weifang Kite Festival and the Taishan mountaineering Festival, which can help the fair to push the economic development of the provincial capital.
"Spring Festival will be a re integration, packaging and upgrading of Ji'nan's high-quality resources, and it is a comprehensive marketing and recommendation for the city." Many people and experts have put forward their own proposals. "Although Ji'nan will hold the Spring Festival for the first time, but for several decades, as the most core and most famous natural resources, all the promotion and marketing activities in Ji'nan are around the spring water. Therefore, it is not easy to do the first spring festival.
"the world's first spring" scenic area was born. But how does the scenic spot play a role in enriching the tourist resources of the spring city, promoting the city image of the spring city and promoting the development of the tourism industry? The Spring Festival has been able to build a large stage for the spring city to enlarge the spring effect for many years, but it is far from enough for the citizens to be expected to be the main character of the spring city. As the sponsor stressed, it is necessary to highlight the core status of the economic circle of the urban agglomeration of Ji'nan provincial capital through the Spring Festival, and to attract the tourists from all over the country to participate in the spring festival activities to maximize the "spring effect".