27 day and night, the Ginza new world, and the surrounding lights bright merchants contrast clearly that the Lukang Town, the restaurant and other special shops are black paint. Why the catering industry is frequent "short life" shop has the industry people think, [url=http://www.dzwww.com/shandong/sdnews/201301/t20130128_7955240.htm#: "wa19wrri] catering industry [/url:wa19wrri] competition continues to intensify, and human, rent, raw materials and other costs of rising, is leading many restaurants to open the door quickly, close the door The main reason for faster.
27 day and night, in the Ginza new world, and the surrounding lights bright merchants contrast clearly that the Lukang Town, the restaurant and other special shops are dark. This reporter Zhou Qingxian photo
upper well cooking business suspended. This reporter Zhou Qingxian shot
newspaper reporter Zhong Aimei
fierce competition, high cost, group buying impact...... It seems that the Ji'nan restaurant industry, which is booming, has no vision of people. At the end of the year, more and more pay is paid. However, many careful citizens have found that many of the familiar hotels have been quietly closed, and there are even some restaurants that have been engaged in fire and well known.
provincial capital
high birth rate and high mortality rate also high
"we went to dinner a while ago. How can we close the door so quickly? What do you do before?" recently, Mr. Yang planned to invite some friends to dinner in the exquisite Japanese cuisine in the new world of Ginza. However, when they were one of them, When the number of people arrived at Ginza Xintiandi, they were surprised to find that the hotel had been closed for business.
"it is not yet clear whether the business will be suspended until now." Mr. Yang learned that by calling the phone at Shanghai headquarters on the well. Despite the help of the staff, Mr. Yang quickly received a refund of 600 yuan meal voucher, but he still regrets that there will be one less place to eat afterwards.
opens fast and closes quickly. Reporter survey found that there are many short lived hotels like Ji'nan. Take the new world of Ginza in Ji'nan as an example, since the opening of the 2009, there have been a number of businesses shut down, including Thai banana leaf, vegetable root fragrance, Lukang Town, 5 Qian and grain, and the recently suspended fine Japanese cuisine, and so on. That is to say, in a short span of 3 years, the first batch of merchants entering the new world of Ginza is less than half. "
" is actually a microcosm of the current situation of Ji'nan's catering industry. In fact, in recent years, many of the hotels we knew before were quietly closed, and some were even well-known hotels that were once popular. A person familiar with the catering industry in Ji'nan told reporters. In his view, the catering industry itself is an industry with high birth rate and high mortality. If a restaurant can be maintained for more than 5 years, it is "[url=http://www.dzwww.com/shandong/sdnews/201301/t20130128_7955240.htm#", "wa19wrri] old [/url:wa19wrri]", and it has been closed for one or two years.
reporter survey found that compared with those big shops that invest millions of yuan, the frequency of transfer of small hotels is even higher. At the door of the reporter's residence, there are some small doors in order to run the family's regular dishes. Some of them have changed two or three times within a year. Although some hotels haven't changed much, their names, decorating and so on are all the same as before, but they have changed hands many times.
food and beverage industry
why the frequent "short life" shop
there are people in the industry believe that the increasing competition in the catering industry, and the rising of the cost of manpower, rent, raw materials, are the main reasons for many hotels to open the door quickly and close the door faster.
"before making a restaurant, it is very easy to make money in the catering industry, and many restaurants are in a state of fire." When we really come in, we find that although there is profit every year, it is difficult to make money, because the first time to rent, decorate, purchase equipment, this part is very big, three years to make the cost is good. In the interview, a hotel boss said straight. Not only that, with the increasing demand for the dining environment, the hotel has to be redecorated almost every three or four years, which means that the boss has just earned a lot of money to be used for decoration. The real profit is less pitiable, and it is easy to lose money if it is not good.
earlier investment, rent, labor, material costs are rising, and the cost of running the catering industry is also brought to the risk of investment in the catering industry. "It may cost more than 1000 yuan to recruit a waiter before, and now more than 2000 is not always possible. Coupled with the "labor shortage" at the end of the year, it is even more difficult to find a suitable person. Some hotels have to close because they can not recruit talent. The owner of the hotel said it.
it is surprising that, in addition to competition and cost factors, the growing normalization of the food and beverage group is also an important reason for many hotels to end up in the final operation.
800 from the group purchase navigation website showed that the turnover of Ji'nan group purchased over 320 million yuan last year, up 90.1% compared with the same period in 2011, and more than 50% of all group purchase goods. On the one hand, the group purchase makes the marketing radius of the catering industry break through the constraints of the traditional factors such as time, space, resources and other traditional factors. On the other hand, the profit level of the catering industry itself is not high, and the average profit rate is not high. About 10%, long-term group buying enterprises can not help but say that it is easier to develop consumers' "non group buying and no eating" mentality.
"for the catering industry, group buying is sometimes a poison and thirst, and after a short period of illusory happiness, it is a long and real pain." The personage in the industry confesses. Reporter survey also found that in the group buying continues to be hot, at the same time, many brand catering enterprises have begun to say "no" to group buying.