source: [url=http://press.idoican.com.cn/detail/newspapers/069/: 17kn3ao1] China newsletter [/url:17kn3ao1] 2010-03-25 [url=http://press.idoican.com.cn/detail/pages/ 20100325069D03/: 17kn3ao1] platinum elegant stratum. [/url:17kn3ao1]
protruding cultural characteristics to promote cultural prosperity
in the beautiful spring city of Ji'nan, at the foot of the hero mountain, the monument to the people's heroes, a new copy of the new imitation. Ancient archways. This market entry is the hero mountain culture market of Ji'nan, one of the four major cultural markets in the country. The splendid cultural commodity highlights the cultural characteristics of the market, the bustling crowd, the flourishing scene of the market, and the promotion of the cultural prosperity of Ji'nan.
Ji'nan heroes hill culture market was established in May 1992, and has undergone large-scale construction, transformation, cultivation and development over the past more than 10 years. Especially in 2006, according to the overall development idea of "upgrading the market level and creating a famous brand market", the cultural characteristics of the market have been highlighted, and the season of the market has changed and the year has bright spots. Nowadays, the market is an archaize architectural complex with elegant style, strong national characteristics and uniform layout. The construction of the newly built "Ji Xian Zhai" project has absorbed 8 higher grades of calligraphy and painting management units, promoted the management of calligraphy and painting in the cultural market, highlighted the cultural characteristics, expanded the reputation and influence of the market, and gathered popularity. Three archaize arched arches, dusk twilight and antique cultural wall works, the large murals of Ji'nan historical celebrities, famous scenic spots, traditional paintings, modern civilization and other Ji'nan cultural elements will be presented in front of the people, increasing the cultural atmosphere of the market.
in doing well the construction of the market hardware, the cultural market of hero mountain pays more attention to the construction of software, plays a good "cultural card", improves the "soft power", and builds the core competitiveness of the cultural market. The Ji'nan Folk Artists Association and Shandong Musicians Association introduced the art group of Hulu silk branch to the market. The "Ji'nan quyi club" has been set up to introduce the literature and art form, such as cross talk, express book, opera and other people, to build the hero mountain cultural market into the forefront of the art sea in Ji'nan.
after continuous development, the operation area of the market has developed from 500 square meters in the initial stage to more than 2 square meters. The business households have developed from more than 20 in the early stage to more than a thousand; the employees have developed from less than 100 people to more than 4000 people now; the trade volume has developed from a few hundred thousand yuan in the initial period to the present nine hundred million yuan. There are eight kinds of tens of thousands of varieties, such as books and periodicals, antique paintings, jade articles, flower root carvings, craft ceramics, pen and ink paper, style articles and small commodities. The passenger flow of holidays is about 100000 times, which has become the brand market of Ji'nan, and has been awarded "provincial civilized market" and "advanced civilization unit" by the relevant departments of provinces and cities. The title of honor.