The cooling of the jade market in Ji'nan
China Network
23 afternoon, the Ji'nan city hero mountain cultural market scarce customers, specializing in and Tian Yu's "Taihe jade Pavilion" shop owner Peng Bin to the economic news reporter chatted the latest market. "Sales this year are half as low as last year," she said. "Recently, the market is not as hot as it used to be."
is saying that the owner of the jade ornament on the next door came to say goodbye, "thanks to a few days before the goods, otherwise I really can not turn the hand, when the new shop is finished, I will move to the past." When Peng Bin sent him away, he sighed, "the market is not very good, the rent costs are on time, and they have been rising, some of them can't stay up, but they can only find other cheap places to open."
, then will the light market force some merchants to switch? Peng Bin listened to the rocking head and said, "that's not. Everyone has a lot of stock in their hands. It's impossible to finish it. Just find another place where the rent is cheap." She lowered her head to think for a moment and then said to herself, "mainly because the shipment is small, the money is slow, and the capital turnover may encounter problems."
price reduction or "squeeze bubble"
in Ji'nan lynshan Road, the shop assistant told the newspaper reporter that the business was bad. "The environment is not good, nothing is done well." In fact, not only is such a small store deeply tested by the economic environment, but some large enterprises are also under great pressure. "
" in the traditional concept, or gold is more affordable, you know the jade is not enough, but the price of high-end jade works will only have a room for appreciation, it will not fall. Xin Guojin, Deputy Secretary General of the jewelry and jade jewelry industry association of Shandong Province, told the reporter that the price of the works under 100 thousand yuan was reduced and the price was up to 20%, but it was "squeezed out of the original price bubble", because the processing of this part was mostly machine based, not too much manual work. Cost, mainly by material price.
because resources are scarce and talent is hard to find, the quality and wages of fine goods are at a high level. According to Xin Guojin, jade is divided into "mountain material" and "water material". At present, the basic water material has been developed, mostly with mountain material. The industry association of jewellery and Jewellery Industry Association (China treasure Association), founded in 2002, is a "Tian Gong Award". The price of the work is multiplied.
Tian Yan, general manager of "Thai jade Xuan", who has been specializing in Taishan jade for 3 years, is deeply touched by this. "Manual cost and material money basically account for 50% of the cost of the work, please make a good master to make a reservation for a long time. The master often takes two or three months to conceive of the work according to the shape of the raw material and the color level. If it is the engraving hand, it may be a little faster, but the fastest will be half a year. The cost of a master is up to a few times a month. Ten thousand yuan. How can prices be lowered in such a work? " She told the news reporter.
Peng Bin has also been striving for quality products. "We are going to run all over the country to find good things in the jade collection and distribution area, but at present, the local market in Shandong has not developed, and the large customers in Guangzhou are more and more generous." She said.
about the consumer's age and preference distribution, in the seven color Yunnan jadeite Ji'nan flagship store, the head of the store Zheng Dongxia to the newspaper reporter analysis, "the young people are generally wearing demand, this part of the population is limited in consumption, middle-aged people will prefer to collect the ornaments, they have greater demand for high-end products." "."
profit rate stable
the newspaper reporter found that in the 1-10 month of this year, the total amount of gold, silver and jewelry in the total retail sales of social consumer goods has been achieved by 179 billion 500 million yuan, up 15.1% from the same year. Xin Guojin analysts believe that this is because gold and diamond sales have been steadily rising trend, jade sales growth is also difficult to match.
despite the "3 years of no opening, open for 3 years" no longer, but the jewellery and jade industry can still reach 10%-20% industry profit per year.
Zheng Dongxia said, "with the increasing depletion of gem resources, the quality of products is becoming less and less, and prices are hard to go down."
Peng Bin also thinks, "from this year's price trend, we can only say that it is not going up with the speed of inflation, but there should be no price reduction, some price reduction may be that this thing was not worth so much money, is the price that was fired." "Now the best products are in the hands of private collectors, this part of the products will rarely return to the circulation market, so the scarcity of resources is doomed to not lower the price, now we see the short-term price changes, and the value of jade itself is not related. Pricing is a consideration of comprehensive factors, not based on a single aspect. Whether goods can be sold depends on whether or not buyers like it. Jade collection also depends on eye margin. Buyers like it and think it will buy it. " Zheng Dongxia said.
Tian Yan guide newspaper reporter shows the treasure of the town store "Liu Hai opera golden frog". It was designed and engraved by Chen Hua, the winner of the 2010 Tiangong Award for outstanding works, and the permeability of the Taishan jade under clear light is clear. According to her introduction, the work is priced at 3 million 880 thousand yuan and will not be considered for sale temporarily. "At present, we mainly use it to introduce exhibitions, and at the same time we are waiting for appreciation. Now the country has banned the exploitation of Taishan jade, and we are now about to have 1/3 made stone, improving the process and carrying out some new designs to better reflect the value of Taishan jade. " She said.
Tian Yan thinks, "this is also the reason why we seldom see the quality in the ordinary market. The industry has formed a small circle, and the people who want to collect are often introduced by the friends in this circle, and rarely have the opportunity to face the public consumers. " However, she said, "although there is room for greater appreciation, the collectors will be more cautious because of the bad economy."