Article / picture reporter Mou
Lu brocade gift
Shandong culture, the most people think of the Confucius culture, the Confucian culture, honest tread In fact, whether people have paid attention to the soon lost Lu brocade culture, and Ji'nan Qu Shui Ting Street has such a small shop, with the help of days, land, people and other factors to create their own brands, and to give the ordinary goods to specific cultural connotation, enhance their brand name, in today a large number of commodities homogenization competition. It has been a small success in the competition, and the shopkeeper has also developed this into a long-term career.
the first choice of the target group of business travelers to the group purchase market
"in Ji'nan really many varieties, professional sales of coarse cloth and Lu brocade small shops are not common, generally are in some insignificant small stores have sales, it seems that business is not very good," Guo Zhaoji told reporters, "we The consumer location of the store is very clear, mainly to meet the needs of commercial needs and tourists, like we are in this street, which is mainly sightseeing and tourism, and tourist souvenirs are a necessary demand for the present life. But in the Ji'nan market, most of the local characteristic products are mainly food, which can not meet the demand. Then I wonder if we can catch the market blank in time?
after a short month of market investigation, Guo Zhaoji decided to take Lu brocade as a tourist product. Lu brocade is a gem of a long traditional culture, an important part of the culture in Southwest Shandong, and tourism is also a kind of communication between different regions and cultures, and the products and tourism are not common. "Not only does the product have a big market, but I can also spread this representative Shandong culture out of the province," Guo Zhaoji said excitedly. "The forthcoming traditional culture will also be alive and energetic in the new market economy, and there may be more young groups." "In the daily business activities, you can't avoid business trips, business visits, and project visits. This part of the group is the best memory for a short time sightseeing in Ji'nan, so the home textile or clothing of Lu brocade will be a good choice, and its easy preservation is more of a market prospect. "." According to the reporter, the current Qu Shui Ting Street is an old street with historical features in Ji'nan. A lot of sightseeing tourists take this as the first place to buy souvenirs, not only to see the old buildings but also to buy local specialties. The two parts of the crowd have driven the main turnover in the store. "For the local market, group buying is our main direction," Guo Zhaoji told reporters. "Not only does the Group buy an increase in sales, but it can also expand the popularity of my own brand and develop its potential customers for its brand, which is the best publicity and promotion formula; moreover, the enterprise is doing employee welfare. More and more meticulous and thoughtful, welfare benefits increased practicality, this demand coincides with the home textile products. However, group buying also has a relatively bad place, which is a relatively low profit point, and it will be somewhat difficult to discuss business with enterprises.
sales of "cultural gift" profit rate reached 30%
Guo Zhaoji told reporters that we are selling not only a single product, but more of the long culture that the products contain, so it is true that we are the sales of cultural gifts. The carrier of this culture is Lu brocade, a complex production process, from cotton spinning to weaving machine to go through seventy-two processes. At present, the products on the market are integrated into modern natural, environmental protection, health care and other concepts, forming a representative classical fabric culture product. And our products are made by the processing plant. The raw materials and technology come from Heze, Shandong's cotton city. The most important part of local specialties and products is authentic, so that the brand they create can go longer and spread more widely.
the cost of the rent investment in this store is about 80 thousand, the cost of the purchase is about 40 thousand, and the cost of labor is also necessary. The overall operation is not an easy thing. Although the cost of store investment is relatively large, the advantageous geographical location still brings me most of the benefits. The cost of the brand promotion is reduced by the tourist street. At the same time, the whole street is also a shop with no specialized sales of local tourism products, and there is some market gap. And the Lu brocade products in the small shop just fill the market. The variety of Lu brocade and style in the shop is rich and varied. The specialized subdivision of the product makes my customer group more detailed. It is mainly aimed at the middle and high end market. This kind of product professionalization also won 30% of the Li run point for me. However, Guo Zhaoji is also a bit worried. At present, the technical inheritance of this kind of Lu brocade is a very serious problem; moreover, the brand awareness of some processing enterprises is not strong, which are the reasons for restricting the development of Lu Brocade Factory.