Many famous men in Ji'nan? Many outsiders know only
in the state's "evaluation criteria for establishing national 5A tourist attractions". In this respect, Ji'nan, which has a long history and many celebrities, has great advantages.
however, the reality is not optimistic. A large number of historical and cultural resources that have been precipitated in the ancient city of the millennium have not been fully exploited and used. Many Ji'nan celebrities are not known for outsiders, and the popularity and influence of the scenic spots need to be further improved.
a lot of foreigners do not know that Li Qingzhao is the Jinan
"the original Li Qingzhao is the Jinan!" in the Baotu Spring Park, you can often hear the exclamation from other tourists in the Li Qingzhao Memorial Hall. It has to be thought-provoking.
"Hai right this pavilion ancient, Ji'nan many celebrities." In the history of Ji'nan culture, why did it stop Li Qingzhao? From the famous doctor Bian Que in the Warring States period, the master Fu Sheng in the Han Dynasty, the name of the Tang Dynasty and the name Qin Qiong, and Li Qingzhao and Xin Qiji, the representative figures of the Song Dynasty, are all the local Jinan. In modern times, Liu E and Lao She used to depict Ji'nan in a large number of ink and ink.
but at present, Ji'nan's propaganda of these local celebrities is only confined to their personal life experience and collection and publication of poetry works. This is a lack of modern propaganda carrier and means, two is fragmented, not scale, nor systematic, thus weakened the whole scenic area and even the whole city's popularity. In the interview, some people put forward suggestions on this. According to the operation experience of the Hongkong wax museum, we can build a "famous scholar Pavilion" in Ji'nan, and build a bridge between the popularity and influence, history and reality, elegance and the public, and close the distance between the scenic spots and the tourists.
again in the case of modern Lao She. When people talk about Ji'nan, the first impression may be the winter in Ji'nan, which is learned from primary school Chinese textbooks. Lao She has lived in so many cities, describing the most characters in Ji'nan. But there are few memories of Lao She in Ji'nan. In the Lao She's former residence in the world, five places in Beijing, Chongqing, Ji'nan, Qingdao and London have been protected, including Beijing, Chongqing and Qingdao. Lao she lived in Ji'nan for four years. There were many former residences in Ji'nan, but only 58 of Nan Xin Street remained.
in Qingdao, where Lao she lived, there was a park named after Lao She, and a museum named "camel Xiangzi", a professional museum named after Lao She, and there was nothing in Ji'nan outside the memorial hall in the corner of Daming Lake in addition to Lao She's writing.
increase self marketing, Ji'nan should not repeat the low profile
a reference to the Daming Lake in Ji'nan. Many outsiders will associate the classic lines of "Xia Yu ho on the lakeside of Daming Lake" in the TV drama "Pearl GG".
but in fact, whether Baotu Spring or Daming Lake, the cultural details are far more than these.
takes the Xia Xia Pavilion at Daming Lake as an example. Zeng Gong, a poet Du Fu and one of the eight great families of Tang and Song Dynasties, has left a famous article here. However, it may not be known to many of them, including many Jinan people. Instead, the fictional literary image "Xia Yuhe" has become the name card of Daming Lake and even Ji'nan.
it's not surprising that the XiXi Wetland in Hangzhou has used the movie "if you are the one" for a successful "film and television marketing". In contrast, "Xia Yu Ho" is a little bit wrong.
a series of TV series "Beijing love story" on TV stations, which made the ancient town of Yunnan and Hun shun a holiday destination for many Beijing white-collar workers. Mr. Li, a tourist who has been there, told reporters that the small shop in the town was hung with a waking sign, "North love", the dragon and Phoenix copper bell, "to the alley, there are also the" North love "@ Bing Shen's home.
a tourist industry person told reporters, "a lot of visitors to Ji'nan, that is to see the Baotu Spring, Daming Lake, the traditional scenic spots, often to the two or three hours to Tai'an, Qufu, in recent years with the moat boat opened a slightly improved." Without striking cultural characteristics, Daming Lake and Baotu Spring can only be a natural landscape worth seeing.
compared with low-key three great attractions, the local management departments spare no efforts in the excavation of cultural resources in the process of creating 5A in Laoshan Mountain scenic area. Around the Laoshan Taoist culture, the scenic area held the two "Laoshan road" activities, nurturing and supporting the East China Sea Laoshan ancient Orchestra creation and arrangement of large performance programs, upgrading the attractions of the tourist attractions.
from the periphery of Ji'nan, as the needs of urban development, Qufu has a Confucius Cultural Festival and Taishan has mountaineering festivals, all of which enjoy high reputation in the whole country. But for a long time, there is not a festival in Ji'nan.
is the first spring scenic spot of 5A going to be applied for, can Ji'nan continue to remain low in culture?
development spring culture is the soul of Ji'nan, which is the soul of
spring. It is the city card of Ji'nan. For Ji'nan, which is characterized by springs, the construction of spring culture in the first spring area of the world is particularly important. "
" the development of "spring culture" is not only a question of the view spring, but also the content of many aspects such as listening spring, product spring, appreciation spring, saying spring, singing spring and so on, which can form a series of products. But now the situation is that just enjoying the spring is not enough. A tourist industry personage said, "now Ji'nan city famous spring resources management is relatively scattered, in the use of the state is only in a state of inheritance, to undertake the historical endowment, in recent years in addition to tour around the city, there is not much development."
Dragon Boat Festival holiday, the black tiger spring is the first big bowl of tea, let many citizens and tourists at the moment, also the relationship between tourists and springs closer. Nevertheless, Wang Chenguang, an associate professor of tourism management at Shandong University, is far from enough.
"the uniqueness of Quancheng has not been solved." Wang Chenguang suggested that to solve this problem or to return to the spring itself, "for Ji'nan, the public's hydrophilic activity is the biggest feature to attract tourists, but also the uniqueness of Ji'nan as a spring city, but now it is far from enough for the spring water for the citizens."
"the relevant departments have done the statistics, Ji'nan residents in the black tiger spring water intake is more than 100 thousand cubic meters per day, but at the same time the majority of the Jinan people drink or the Yellow River water." Wang Chenguang said that from this point of view, it can be explained that there is still much work to be done to excavate the spring culture.
the national excellent tour guide and the general manager of Ji'nan Guoxin travel agency, Zhang Xiaoguo, also put forward a similar view. "The first spring scenic spot in the sky should be promoted not only by the management mechanism and the hardware facilities, but also for the good spring water story, the excavation of the spring culture and the connotation of the old Ji'nan city culture under the nourishment of the spring water."