Da Zhai door: Hong Ji Tang: telling the story of Ji'nan's time-honored brand
the author of the Ji'nan Daily: Zhang Feng Li Shuming Qi Yong
Hong Ji Tang Pharmaceutical Group headquarters along the river exterior view
Ji'nan Huaiyin District, No. 281 Hong Ji Tang drugstore
see the Shandong Hong Ji Tang Pharmaceutical Group on the side of the East Industrial and commercial River, we appreciate the medicine Wang Lou, Hong Ji Tang Cultural Square... Here, the small bridges and streams, the "Jiangnan" and the northern and southern style archaize buildings tell the story of Hong Ji Tang's inheritance.
two weft five road No. 281 (Shang Bu) Hong Ji hall old west number - the first Chinese Medicine Museum of Shandong, which is established by Shandong Hong Ji Tang medical group on the basis of translation protection, is the Hong Ji Tang Art Museum, a historical file and precious remains, which records the true information of the old one. First of all, the circle of Hong Ji hall is above the circle and the type seal character "Yue", which is surrounded by the pattern of the mouse, describes the origin of the blood of the Hong Ji Hall:
Hong Ji Tang, the beginning of Guangxu (1907), Zhaoji ludor (word mirror), and the twelve generations of the Tongren hall. In the Ming and Yongle years, the earliest ancestor of Ningbo, Ningbo, had descendants of Le's in Ningbo. She moved to Xinglin in the Xinglin City, and residences in medicine, known as Roca old shop, as the first ancestor of Beijing Roca. After the four generations of Beijing, Kangxi became a member of the imperial hospital, and the eight year's drug store, Tongrentang. Its children music and wind, the guardian of father training, at the front gate outside the big fence to build Tongrentang pharmacy. Kangxi's forty-five year compilation of the ancestral formula of the music generation.
Guangxu Ren Yin (1902), the twelve generation of Sun Leduo, donates the official Shandong alternate road, listens to drum Ji'nan. During this period, he inherited the technique of "yellow" and refined the technology of donkey hide gelatin. It was set up by the Shandong governor as the general office of the Shandong official and medicine bureau. It opened for one year in Shandong (1906). The following year (1907) the Tudor was the drug administration.
Music mirror Yu, Tong Ren Tang Xiao Dong, the hero Bai Jingqi archetype of the TV drama "big house door", has a very personal character from childhood, according to music mirror Yu Yizi Guo Baochang ("the big house" writer, director) to write the article: Yue mirror Yu four is a successful man in the career of the young man. A Chinese medicine scientist. For example, the famous Chinese and Western medicine products such as gelatin have been modified and improved. He obtained dozens of valuable ancient medicines secret recipe from his ancestors, and created a unique Hong Ji Tang East Water Ejiao.
since the opening of the general number of Hong Ji Hall (East No. 1) in the late Qing Dynasty to the 24 year of the Republic of China (1935), lor Tudor opened a rubber factory and a drug stack in the East water area. In the commercial port, Hong Ji Tang was set up in the West and medium, and the Beijing Qianmen Avenue opened the Ji'nan Hong Ji Tang to join the antler Ejiao Zhuang. It is the first branch of Roca's old shop outside Kyoto and the first branch of Tongrentang.
Hong Ji hall is the story of the Tong Ren Tang, the story of the Tong Ren Tang, the poor recipe, the fine research and repair, the three stores in the East, the middle and the west of the architecture of the humanities, and the original features or original features. In 1915, Hong Ji Tang's donkey hide gelatin was awarded the gold medal of Panama world trade fair and became one of the top three famous stores in China.
Hong Ji hall, with "macro - Ren Guang cloth, the health of the world" for the purpose, porridge relief, donation to study, boycott Japanese goods, justice patriotic; the force, the dissolution of the Shandong national medical school; besieged, trade in the Eight Route Army Anti Japanese base. Its reputation, drugs, and the two fields of the Yellow River and Changjiang River are known among women and children.
after liberation, Le mirror Yu was nearly eight years old, and the Tong Ren Tang Pai business, which had been held by him, was taken over by his nephew. As a senior representative of the Roca generation and the outstanding representative of the national industry and commerce, Le Songsheng was honored by Chairman Mao and Premier Zhou on behalf of his second time. Hongji Hall (including three stores, Hongji hall atjiao factory, the branch of Hongji pharmaceutical factory established in 1952), Hong Ji Tang, Ji'nan, Beijing, Hongji hall, Anjiao Zhuang, and the public medicine company of Beijing The joint venture is jointly owned by the public and private enterprises at the Ji'nan medicine Station, today's Shandong Hong Ji Tang Pharmaceutical Group.
Hong Ji hall after a hundred years of vicissitudes, but can comply with the ancestor training, to revitalize the national medicine, to serve the health of the people's health made a historical contribution, has won the "Chinese old word", Shandong Province, "quality, price, measurement letter has been an enterprise" and a number of national and provincial honors. Zhang Canjia, the master of the Chinese medicine, the lifelong professor of Shandong University of Traditional Chinese Medicine and Zhang Canjia, the former president of the College of traditional Chinese medicine (TCM) of the former Shandong, were praised by him. Tang ointment Dan is all the way to the ground, the expert of the shop doctor also specializes.
"Chong Sheng" has its own public opinions. To act and follow, and to win the grace of the wind.
Hong Ji hall opened the first Chinese gelatin factory in 1909, the East Water gelatin not only became the tribute glue, but also became the national glue!
since then, Yue Gung woo opened the first branch of Hong Ji Tang (the west of Hong Ji Tang) in the two road of the commercial port, and the second branch (the No.) of the two road. Soon, the general number and the branch shop were built into buildings. In 2007, the general number of Hong Ji Hall (East) was moved back in 2007 after the removal in 1996; the No. In
1920, Hong Ji Tang formed a large-scale processing of processed pieces. After the founding of new China, the company took the processing business of Hong Ji Tang as the leader, and integrated the Ji'nan Municipal Administration Bureau as the processing plant of Chinese herbal medicine, and has been developing into the "Shandong Hong Ji Tang traditional Chinese medicine factory". The "37 powder", "antelope powder" and the exquisite Chinese medicine pieces have all won the quality award of the State Administration of traditional Chinese medicine.
during the war of resistance against Japan, in the name of Zhao Yufu, one of the four big cabinet offices in Chai Jia Lane (Presley Street), Yue Jing built a big medicine line in the name of one of the big hands of the Hong Ji hall, and secretly conveyed its famous brand drugs to the Anti Japanese troops, and contributed his own strength to the victory of the war of resistance against Japan. Today, big medicine is located in the historical archives of Hong Ji Tang and the place of donkey gum company.
in addition, in 1952, Hongji Tang also set up a branch of Hongji pharmaceutical factory to produce small and medium patent medicines.
Hong Ji hall is deeply rooted in the city of Quancheng and Qilu with strong regional characteristics, with genuine medicine, good service, medicinal materials, regulation, pharmacy, famous doctor sitting hall, humanistic care and characteristic building. After the 1911 Revolution, Ji'nan Hong Ji hall is famous for its excellent performance, outstanding characteristics, profound culture and unique unique characteristics in many Roca store pharmacy stores. It is also known as the Beijing Tong Ren Tang and Hangzhou Hu Yu Yu Tang, and is called "the three great famous halls of China".
Hong Ji hall, compared with the Tong Ren Tang and Hu Qingyu hall, the prescription medicine and the famous doctor sitting Hall (such as Wang Lanzhai, Wu Shaohuai, Wang Yihan, Wei Jixian, and other famous doctors in Shandong, the big medicine), the effective prescription and subtraction, the application of the symptoms, the preparation of the Seiko and the excellent drink. But the most prominent is Ejiao and a series of varieties. It is not like Tongren hall, Darren hall has a variety of sign medicine sale, but according to the patient's condition is different, on the basis of their own validity and prescription, add and reduce the use of gelatin to good after, so that the Hong Ji hall efficacy is more macro.
the culture of Hong Ji hall and Tongren hall in the same vein, advocating the repair of unseen, the heart of the knowledge, although the production of the complex will not dare to save manpower, although the taste will not dare to reduce the power, the true price of the single tree is real, the young man is not deceit. But in accordance with the characteristics of Qilu culture and the customs and characteristics of the Quancheng Ji'nan, and on the basis of the culture of Tongren hall, it has created its own Hong Ji Tang pharmacist culture.
Yue Jing Yu set up the hall for "Hong Ji Tang". Ask the clerk to scrupulously abide by: the idea of "macro benevolence" and "interest in righteousness"
Hong Ji Tang Office pursues the tenet of "benevolence", and is not eager for success and interest, in the long-term plan, and lower the money. Hong Ji Tang takes the quality of medicines as the first place and profits from the "genuine and good" brand. In the procurement of raw materials, we must strictly distinguish authenticity from fear of high price, and demand goods well. In order to purchase the superior medicinal materials, Hong Ji hall will send people to the largest medicinal market every year, such as Hebei Qi State, Bozhou of Anhui, Yingkou of Liaoning and so on. Donkey skin is the key purchasing variety of Hong Ji hall. When donkey skin is purchased, it is necessary to distinguish whether the donkey skin is collected for winter, whether it comes from the black donkey in Dezhou, whether it is "three powder" and Yin Yang. In the period of the Republic of China, Han Fuqu, who was the president of the Shandong provincial governor, named Hong Ji Tang to adjust the prescription for it. Mr. Miao Hainan, a famous industrialist in Shandong, once said that family disease must go to the Hong Ji Tang, and the family of Luochuan Xiang Meng Meng was originally only to eat the medicine of the local medicine shop. Of course, Hong Ji hall is more often to give up the common people of Ji'nan, because of its adherence to the principle of "honesty" and "authentic medicine", the people said: "recognize Roca old shop this brand, believe that 'real price, price two is not true'". In order to mark the price clearly, in the 21 years (1932) of the Republic of China, Hong Ji Tang officially published the price list of Roca, "Lao Pu Tang and Lao Pu Wan San Dan Dan".
Hong Ji hall had a great opportunity to make a fortune in the 20s of last century. It was to raise the price of the Qing Dynasty detoxification pill when the plague occurred. It could make a big profit by raising the price like the other number. But Hong Ji hall did not do so, insisted on "integrity based", resolutely not to follow the price rise, not reduce the components of medicinal materials, although the final claim, but won the long-term, the achievement of the old word.
Hong Ji hall has a deep red culture. The red novel "Manifesto" records the story of Zhang Guangnan, Liu Qingtao taking Jiang Fengjuan to the west of the Hong Ji hall, and the story of the underground party members, such as Liu Guodong, and so on. It is the story of a party member of the Shandong Provincial Committee of the provincial Party committee, who has been treated with the injury and illness in Hong Ji Tang. It is a cure with a kind of medicine made up of Chinese medicinal herbs in Ji'nan area, which is a kind of traditional Chinese medicinal herbs in the Ji'nan Longshan yellow rice rice and the Longshan rice rice along the east of the Hong Ji hall. The patient also received miraculous effects from the East Water Ejiao, after recuperation and recuperation.
Hong Ji hall for disaster relief. Every year when we go to the famine year or Laba and the ten gathering day, we must divide the big pot into gruel to give the refugees and the hungry. According to the season, the five green tin, yellow, white and black tin pots are hung separately for free. In 2008, the Wenchuan earthquake caused the donation of drugs to 3 million 600 thousand yuan.
in 1909, Le Jing Yu built the largest Chinese donkey hide gelatin factory in the east of Baotu Spring. He hired Liu Huaian, a famous family member from Yanggu County for generations to pay for the royal family's glue, to go to Ji'nan's "Hongji glue factory" to burn glue. On the basis of summing up the experience of thousands of years of glue, after thousands of experiments, a unique formula for making gelatin was finally developed, and the "nine day and night refining method" ("nine extraction and nine broiling") was created.
happy mirror water, not east water. Water is the source of the Holy Spirit of the gelatin. Shen Nong's book of anatomy reveals that "Ejiao is effective in water." The spring water in Ji'nan is the water of Yue Yin, the south of the water, the water of the Yin, and the water of the Yin, which is clear and sweet, the water is clear and the quality is heavy. Baotu Spring East water and Gua well are the same as the water, but because of the flooding of the Ming Dynasty and the diversion of the Yellow River, Gua well dried up. The East Baotu Spring is the holy land of donkey hide gelatin, and the East water is known as "the source of water and the source of a well". Because of its unique water resources advantage, there was a history of glue in the east of Baotu Spring in Ji'nan during the Song Dynasty. Using the spring water to make glue, it must be a good quality product.
Hong Ji Tang Dong Shui Jiao selected Shandong Dezhou black donkey's hair black, fluffy, bright, thick skinned winter board as the main raw material, cast the noble quality of Hong Ji Hall East Water Country glue.
1909, Hong Ji Hall East Water ABA, into the royal family to be given as "nine days tribute glue";
1914, "the best gold medal of the Shandong product fair", the national "super" Award (the highest award);
1915, shoulder to carry Moutai wine together with the Panama World Expo, the Chinese Medicine The only gold medal in medicine. From then on, it is known as "national glue" by the world.
this is the Chinese traditional medicine Gem - the Hong Ji Tang East Water Ejiao. As the first and only Chinese traditional Chinese medicine product that is the first and only international gold medal in China, Hong Ji Tang, the first and the first international gold medal in China, has soon opened the unprecedented prosperity of the gelatin industry. From 20s to 40s of last century, the domestic gelatin market was monopolized by Hong Ji Tang East flowing water, and exported to Malaysia, Singapore, Indonesia, Japan and other countries. Hong Ji Tang has gradually become the crown of the donkey hide gelatin industry. All kinds of Chinese medicine shops are supplied by them, and Tongrentang is not listed. By 1934, the total income of Hong Ji Tang accounted for 2/3 of the total number of Tongrentang, and became the main source of Roca's financial resources.
Hong Ji Tang East Water Ejiao is the first Chinese medicine product that goes to the world, and it serves as a carrier to make Hong Ji Tang enjoy more and more fame both at home and abroad.
due to various historical reasons, in 1958, the Hong Jiao Tang gum factory shut down for some reason. The resumption of production in 2008 under the care of the government.
the profound historical culture and resurrection process of the water Ejiao in Hong Ji Tang has aroused great concern from the mainstream media in China. In October 2010, CCTV CCTV4's "revival of ancient glue" was shot in 170 countries in the world. Since last year, CCTV CCTV7 and CCTV12 channel also broadcast a documentary film that reflects the history and culture of Hong Ji Tong and the resurrection of the secrets of Hong Ji Tang, such as the local soil - the spring and autumn of the small buildings, the witness - the legend of the ancient glue. In 2010, the production technology of donkey glue "nine tips and nine grilled" in the East Water Hall of Hong Ji Tang has been listed in the intangible cultural heritage. It has been appraised as the ten largest product of folk culture in Ji'nan.
the old gum has been resurrected. It is a difficult process to restore historical fragments to complete picture volumes.