7 cultural industrial parks make Ji'nan "798"
Ji'nan times Author: Hu Siyong Ren Xiaofei
well known Beijing 798, originally a military factory, after a brilliant period of planned economy, like many state-owned enterprises, fall into the plight of decline, workers laid-off. Some of the plants are idle for a long time. Since 2001, some artists began to gather spontaneously into the 798 plant. After a long period of 10 years, 798 gradually became the new landmark of Beijing's urban culture. 798 as a precedent for success, Shanghai Tianzifang, Dalian Xinghai creative Island, Hangzhou LOFT49, Qingdao creative 100, the emergence of the cultural industrial park with its own features began to blossom throughout the country.
in recent years, Ji'nan has also begun to explore the way to develop the cultural industry. The emergence of new landmarks, such as Wanda Plaza and Heng Long square, makes the Jinan people close to the fashion pace of the first line cities in China. However, in the construction of a cultural industrial park with the characteristics of the spring city, Ji'nan has not yet succeeded in breaking the problem. For the appeal of the cultural industrial park, Ji'nan is urgent. Its significance is not only to provide a leisure and plaything for the modern young people, but more importantly, to create a new stronghold for the future urban culture. And, from the actual situation, in the process of urbanization in Ji'nan, there are many old buildings abandoned by the times like the 798 factory in Beijing. Unfortunately, it is a pity that the reconstruction is not in harmony with the surrounding atmosphere. If they can make use of them to build the cultural industrial park in Ji'nan, it will be the choice of priority.
at this time, the municipal government issued the development target of cultural industry in 2012. In the next few years, Ji'nan will build 7 cultural industrial parks in the city to create the cultural industry characteristics of Ji'nan. At present, the original Ji'nan brewery, the original Ji'nan leather shoes factory renovation of the cultural industrial park project is building, the other several cultural industrial parks will be put into operation. The "Ji'nan 798", which is carrying a bright vision, is being imaged by people living in Ji'nan.
D17, the old brewery Nirvana
mentioned "17" "dike road", the old Jinan people will not be strange, on behalf of a time memory of the Baotu Spring beer was here brewed. However, with the acceleration of urbanization and other objective reasons, the landmark, which bears the memory of the old Jinan people, is beginning to feel lonely. When the gears of time entered into 2010, enterprises began a new exploration of the development of old factories. Finally, by drawing on the success of Beijing 798 and Nanjing Hongshan Cultural Industrial Park, the old industrial rejuvenation of the old industrial park, which has more than 70 years of history, is being made by the scheme of the rejuvenation of the old industrial park in the cultural industry. It is expected that by the end of 2013, an area of one hundred mu, with a total investment of more than 300 million yuan, brings together the "D17 Creative Culture Industrial Park" of beer culture block, art and cultural block, animation industry base, digital education area, cultural and creative area, characteristic catering and comprehensive performance.
retains the original flavor of the old factory
the malt barn, the old factory building and the power shop is the symbol of the old brewery. In the present Park, the grand stage of the Golden Coast, transformed by the saccharification workshop of the original beer factory, has opened the door, and has been designed and transformed on the base of the original malt workshop. The treatment area is under construction. Yang Feng, director of the
D17 creative and cultural industry park project, told reporters, "although it is the same old factory transformation, we are not just a kind of imitation. We will adhere to the principle of "repairing the old as the old" and preserve the original flavor of the old brewery.
or
from the already signed merchants, the Golden Coast is coming from Hangzhou, the deep hydrotherapy comes from Wuhan, the future investment and investment link, and Yang Feng hopes to have more outstanding merchants from all over the country, and build D17 into a national article. Industrial demonstration garden. For many well-known artists who are concerned about the home of Ji'nan, the manager, who is in charge of attracting investment, told reporters that it is still in the stage of registration, but many artists have thrown olive branches to the D17, especially the most enthusiastic response of the Shandong artists. It is not hard to imagine that the future is likely to become the first gathering place of Shandong artists.
will free open
the D17 creative culture industrial park free of charge to the public? Yang Feng gave an affirmative answer: "it will be free to open for free." For the citizens, the irregular cultural performance and art exhibition will provide people with a new place for leisure and entertainment. The pure grain beverage production line and the castle beer workshop will also follow the characteristics of the old beer factory. In the process of visiting and tasting, the tourists feel the seamless welding of the traditional culture of Ji'nan and the modern industrial civilization. The unique charm of "connection".
West Street workshop, old leather shoes factory "regenerated"
in addition to the D17 creative culture industrial park, the West Street workshop creative culture industrial park, No. 18 West Street, Huaiyin District, has also been held in recent days. As one of the 7 major cultural industrial parks in Ji'nan, the West Street workshop has a total area of 25 thousand square meters, with a planned investment of about 60 million yuan. According to the existing construction, it has become a creative, cultural, artistic, animation, fashion, and personality industry, including creative park, cultural inclusive block, vitality block and fashion block. The gathering place is expected to be completed and put into operation in October this year.
the biggest feature in the "fashion"
reporter at the construction site, the construction site of the West Street workshop will rely on the original appearance of the original leather shoe factory building, on the basis of maintaining the original design, combined with the modern architectural techniques, with the abandoned factory site as the construction center, the newly added I-steel frame structure glass box. The sub architecture and the old old factory buildings are interspersed in different directions and angles, and create an artistic atmosphere of individuality through the rich layers of red brick veneer, which will inject new cultural elements into the old building.
the director of the project operator, Zhen Zhang, told reporters that the biggest difference between the West Street workshop and the other cultural industrial parks is the fashion. In the process of construction and investment promotion, they will closely focus on the characteristics of "fashion vitality", so that industrial elements can be perfectly integrated with modern fashion art.
Ji'nan newspaper Art Museum and so on will be collectively entered
now, the construction and investment work of West Street workshop has been synchronized. At that time, people can not only enjoy the pottery art in the exhibition hall transformed by the old boiler room, but also can feel the fantasy of "crossing" the reality in the LOFT style theater. In addition, Ji'nan newspaper Art Museum, China paper-cut art museum, Shandong Sculpture Association, fashion music restaurant and other units have also reached the intention, various activities to cater for young people like leisure, performing arts, training, film salon and other activities are also being planned.
5 other cultural industrial parks are rich in
the reporter has learned that, in addition to the construction of D17 and West Street workshop, the other 5 cultural industrial parks have also set a unique theme, which will show a variety of Industrial Park types, and have entered the investment link.
, which is located in the old commercial port area of Ji'nan, the Xi Gu hall, 9 courtyard seven, is mainly engaged in the display, trading and appreciation of antiques and artworks. As one of the only animation industry bases, Qilu animation and animation industry base has a service system such as animation and film and television post technology platform, digital talent training center, cultural science and Technology Pioneer Park, digital art material trading center, enterprise financing platform and so on. It is currently in 28 enterprises, involving original, outsourcing, mobile platform. , film and television, advertising planning, education and training, exhibition and other industries.
in addition to the D17 creative culture industry park, the riverside Tiancheng tide Union Culture Industrial Park in Tianqiao District has also entered the stage of attracting investment. As the first Confucian culture fashion block in Qilu, it will strive to build a comprehensive cultural industrial park with Confucianism, tourism and leisure and night culture as a whole. According to the current statistics, the investment rate is over 90%, and 20% of the quality merchants have begun to enter the trial operation stage.
Shanghe will also own its own cultural industrial park. The creative park is composed of four parts of Creative Park, 1 golden street culture business street, small business incubator and enterprise expert apartment area. It aims to cultivate the new cultural transmission and non material cultural heritage base of Ji'nan, and will bring creative design, entertainment and leisure, art exhibition and drum dance, folk culture experience and so on. A variety of functions are incorporated into it.
in the gathering of many universities, performance units, cultural media institutions, cultural road, transportation, cultural atmosphere is unique, "creative Shandong City Cultural Complex" will be built here. The industrial park includes cultural industry demonstration park, cultural technology platform, functional incubator, art exchange, cultural entertainment and other functions. It plans to attract investment for the whole country and sets up the facilities such as Relais Residenza DArte, cultural and creative studio, designer SOHO, cultural and artistic center, cultural leisure square and so on.
to create the Cultural Industrial Park Ji'nan before the experience and lessons of
, of course, to create a successful cultural industrial park, it needs a lot of joint efforts, reasonable policy guidance, planning, operation, publicity are indispensable. Reporters learned that before the development of D17 and West Street workshop, the Qilu cultural industrial park located in Changqing district has been completed and put into operation. But through a recent visit survey, the reporter found that the development of this cultural industry park is not optimistic.
Qilu cultural industrial park has been "no name"
Qilu Cultural Industrial Park total investment of about 300 million yuan, building area of 60000 square meters, since 2009 operation, but in addition to the majority of shops near the road, most of the internal shops are in idle state. In addition, the planning of the industry in the park is different from the cultural theme introduced on the official website. Most of the shops in the park are wedding dresses, cloth, electrical appliances, water heaters, housekeeping services, hardware and other industries. At first glance, there is no difference from the general commercial street. According to a staff member of the park, the original scenic spots, such as the ideal country, the space center and the world of heritage, were revoked due to the change of the location of the park. The reporter then called the Ji'nan rich real estate marketing department, which was responsible for the Qilu cultural industry park. A worker surnamed Zhao told reporters that the location of the Qilu cultural industry park has changed from the current scope of investment, and no longer only aimed at the related projects of the cultural industry. The future development of
Qilu cultural industrial park is still difficult to conclude. However, if it is considered from the angle of cultural industry, the case of "stranded" in this park should also provide some ideas and inspiration for the construction and operation of Ji'nan cultural industrial park. The process of developing the cultural industrial park is far from being imagined simply, no matter whether it is rebuilt or old factory renovation. From the domestic perspective, hundreds of cultural industrial parks have been faced with difficulties in positioning, financing and cultural connotations. How to develop the industrial park with the characteristics of Quancheng will become an important topic on the basis of absorbing experience and lessons.
avoid blind construction of accurate positioning to ensure a benign development of
if we return to Beijing 798 again on the road to success, we should realize that 798 is not only the design and transformation of the old factory, the value of the industrial park is more important for the artists to bring about the architecture and life style. New elaboration, let the building itself become a work of art, and can make visitors feel psychological identity. It would be meaningless to simply use buildings without redefining the new era.
Li Hui, associate professor of the media School of Shandong Normal University, said: "the development of urban cultural industry has far-reaching significance for promoting the image of the city and accelerating the process of urbanization, but it does not mean blind construction. On the basis of the analysis of the geographical, cultural and policy aspects of the industrial park, we should fully absorb the experience and lessons of other cultural industrial parks, make a precise positioning of the cultural industrial park, and formulate a set of development plans suitable for the local characteristics and the project itself. Among them, the role of government's guidance and support is particularly important here. Only in this way can we ensure the healthy development of the city, not just a building for the city.