[url=http://jnrb1.e23.cn/html/jnsb/20120313/jnsb9670439.html:3nk3x5ji] Shun Network - Ji'nan times [/url:3nk3x5ji]
reporter Zhang Tong Zhang Tong from Beijing as the only representative of the National People's Congress in Ji'nan's literary and art circles, Deng Baojin, the head of the Ji'nan acrobatic troupe, also has the title of the vice chairman of the Acrobatic Association of China, the chairman of the Acrobatic Association of Shandong Province, the vice chairman of the Ji'nan Federation of literature and arts, and the head of the director of the limited liability company of Ji'nan acrobatic troupe. Yesterday morning, Deng Baojin, the representative of the Shandong Provincial People's Congress delegation, the home of Chinese workers, received an exclusive interview with our reporter. As the leader of the Ji'nan literature and Art Troupe, she not only talked about his proposal in this conference, but also put forward his opinions and suggestions on how to deepen the reform of the college and how to develop and expand the Chinese Art Troupe in the market.
the title of
"as a theatrical troupe, we should consider both creative creation, rehearsal, marketing, advertising, and theater. After the premiere of the April 2008 Chinese opera "pink ink", we have performed more than 700 performances at home and abroad. The performance of the Pearl Spring people's Hall in Ji'nan requires us to contact and organize each play. Including theater lighting, sound, curtain, and even selling tickets, tickets and so on are our own commitments. This makes us feel unbearable and feel helpless. " Deng Baojin said quickly.
Deng Baojin likened art to a market image as an industrial chain divided into three steps - art workshop processing (Art and Art Troupe), packaging (propaganda, sales department), and theater display after the appearance of the art workshop. The whole chain of production, packaging, publicity and performance will be able to run smoothly.
"now we only have products, the product is very rich, what is missing is how to build according to the marketing mode and marketing mode, and then there is a good venue for us to perform. Only these three chains straighten out to work properly, I believe there is such a harmonious industrial chain, our performance is not. It is popular in China and can win in foreign countries. Deng Baojin said.
drama, acrobatic performance also should reduce the ticket price
talk about this year's two sessions, Zhang Yimou, Feng Xiaogang, Feng Xiaoning and other six members of the CPPCC members called on the proposal to reduce the price of domestic films, Deng Baojin agreed: "Chinese traditional drama, acrobatics and other cultural products because of the market operation is not mature fares, It's easy to get out of touch with ordinary people, and the fares should actually drop. "
Deng Baojin confessed: "at present, the cultural products of the play, acrobatics and other performing industries are overpriced, and the products themselves pursue the gorgeous surface and ignore the connotation, making these cultural products far away from the people. "The cultural products of the art academy should be thoroughly marketed, such as the introduction of sponsors, advertisers, and so on to increase the added value of these cultural products so that the fare can be reduced and the people can enjoy the cultural products."
the practice of Hungarian performance is worth learning from
before the second half of last year to this year's Spring Festival, the Ji'nan acrobatic troupe, the acrobatic play "ink", went to the national circus house in Budapest, Hungary for four months.
"I feel Hungary has been very successful. How to support the government in the peak season of tourism and what policies to adopt in the off-season need to be studied. The theater was built in 1889. In the past many years, the theater has never stopped performing. They choose the more attractive repertoire in the off-season. During the four months of the performance, about 70% of the performances were students, 30% were tourism and community organizations. After the children had finished reading, they had to write their compositions and write their views on Chinese culture. Their practice is very valuable for us to learn from. Now our education, students are in the campus, no school gate, no contact with the society, become no soil cultivation, students out of the school gate, do not adapt to the society. Deng Baojin said.
transfer enterprises need clear policy support
in these years, Ji'nan acrobatic creation and performance are unprecedentedly active. The introduction of "pink" and "red memory" has become a city card of Ji'nan, especially in the Pearl Spring people's hall, which has become the highlight of Ji'nan's cultural night life.
Deng Baojin admitted that the most important concern for the theatrical troupe is its future. Because acrobatics is a competitive sport, it should be said that the risk is relatively large, and the requirements for age are also stronger. Many young actors are worried that after more than 20 years of age, they can not do it. After that, some of the safeguards may be lost and fear that their future will not be guaranteed.
Deng Baojin introduces that the most direct change of actors is the difference between salary and institution. For example, now, some actors about 25 years old, they have been working in the troupe for more than ten years. Once they are changed into enterprises, they can't get the remuneration that is due to the old actors.
"many people are worried about how far the theatrical troupe can go after transformation." Again, we are worried about the continuity of the policy. For example, some of the support of the government to the group is only the oral promise of the leadership. It is best to form a document and let us serve as a basis and support for the reform. " Deng Baojin said.
about the transfer of enterprises, Deng Baojin said in the heart some questions: "how to go to the road of the reform of the art and Art Troupe, if we put it on the concrete regiment, let them do it themselves, make their own way, and feel the stone crossing the river, making it feel very difficult." She believes that the competent authorities should have a clear step to make these steps transparent. The steps and measures made by the government departments make everyone know what to do. What should be done in the first step of the reform of the group, what should be done in the second step, it is clear that there will not be so many doubts in everyone's mind. Deng Baojin said.
plans to use the successful experience to break the market
introduction, in addition to Beijing, Shanghai and other front-line cities, in fact, other local art groups in other places are also a lot of good, but the lack of normalization of the operating institutions to integrate these resources. It is of great significance to improve the service quality of urban public culture if we can pack many theatrical troupes and keep performing at low fares for a perennial. It is suggested that the relevant departments should draw on the mature mode of foreign countries, according to the local consumption level and the theatre situation, and give policy support to the marketing organizations of literary and art troupes by means of subsidies and buying fields.
"I think the practice in Shanghai is very good. The Shanghai acrobatic group is working with a newspaper group and a media company to do the acrobatic drama" tour of time and space ". The newspaper is mainly responsible for publicity, the media is to help marketing, the three joint has been very successful. The next step is to draw on it. " Deng Baojin said.
[character files]
Deng Baojin, female, born in August 1958 in Shenxian, Shandong Province, Han nationality, member of the Communist Party of China, national first class actor. Born in the family of art, his grandfather, Mr. Deng Jiuru, is a famous scholar in Shandong. Vice chairman of Acrobatic Association of China, chairman of Acrobatic Association of Shandong Province, vice chairman of Ji'nan Federation of literary and art circles, head of acrobatic troupe of Ji'nan and Deputy Secretary of Party branch. Professional and technical personnel of the Ministry of culture, provinces and cities. She is the representative of the ninth, ten and eleven National People's Congress, enjoying the special allowance of the State Council. It is a member of the first committee member of the China Acrobatic golden chrysanthemum Award Committee, the committee member of the golden chrysanthemum Life Achievement Award, and the Seventh National Congress of the Chinese Federation of cultural unions.
[related news]
National People's Congress Wu Bixia:
China's performance ticket price is almost the world's highest
the National People's Congress of the Beijing group, and Professor Wu Bixia of the China Conservatory of Music vocal music department recently said that the average ticket price of China's performance should account for about 2 percent of the monthly income of the ordinary people, "China's current fare is almost the highest in the world."
Wu Bixia provided a set of data on the spot: the average ticket price of our country is 450 yuan now; the average monthly income of the low income population of our country is 2000 yuan, and the average monthly income of the middle income population is 3300 yuan. The 450 yuan fare will account for 13.6% and 22.5% of their monthly income respectively. In Russia, the average monthly income of low income people is 15 thousand rubles, and ordinary performance fare is generally 100 rubles to 155 rubles, accounting for only 0.7% to 1% of its income. The average fare of American art shows is 45 dollars per piece, and the higher is about 100 dollars. The average monthly income of the low-income people in the United States is around 3000 dollars, and ordinary tickets account for 1.5% of their income, and the expensive fare is about 3%. (according to the Beijing Evening News)
Tan filet of the CPPCC National Committee of the Chinese people's Political Consultative Conference (CPPCC):
to lower Beijing Opera ticket price
the CPPCC National Committee member and the sixth generation of Beijing Opera Tan school, Tan Xiaoceng, 11 days of media interview, said that the present situation of "hanging upside down" of Peking Opera actors and incomes should be solved as soon as possible, and suggested that the present situation of "hang up" of Peking Opera actor and income should be solved as soon as possible. While subsidizing Beijing opera troupes, the state also gives preferential policies to theatres and theatres to reduce the "price threshold" of Beijing opera to promote the inheritance and development of Beijing opera art.
"in a play, ordinary actors earn only 100 yuan, and only one thousand or two thousand plays." Tan Xiaoceng believes that opera performers are very hardworking and performing, but they are not directly proportional to their income. "Especially young actors, the monthly salary is only two thousand or three thousand yuan."
Tan Xiaoceng believes that with the rising level of national income, the state should also improve the treatment level of Peking opera performers.
Tan Xiaoceng said that at present, the state has greatly subsidized the traditional theatrical troupes, but the living conditions of the various theatrical troupes are not optimistic. "Now the audience goes to the theater to see the scene. Tickets are the more than 800 most expensive and the cheap ones are three hundred and five hundred. Tan Xiaoceng said.
when a reporter asked about the reason for the high fare, Tan Xiaoceng said that a commercial performance in his Beijing Peking opera house was usually paid from 50 thousand to 70 thousand yuan of "rent".
he suggested that the state give certain subsidies to theatres and theatres to receive traditional opera performances such as Peking Opera, reducing the cost of performance, allowing the wider audience to afford the ticket prices and promoting the heritage and development of the "quintessence". (according to the Beijing daily)