newspaper reporter Chen Weimin correspondent Zhang Ying
Ming Lake residence is the most famous musical performance venue in Ji'nan since the late Qing Dynasty, in 1890, the Shandong pear flower drum The founder, Guo Dani, built it. In the late Qing Dynasty novelist Liu E, "the old remnant travels" made Ming Hu famous, and also made people think of the black girl who was singing Shandong drum. Over the years, Ming Lake has been rebuilt many times, the expansion of the Daming Lake Scenic Area in 2009, rebuilt the Ming Lake residence, so she experienced a hundred years of history of the baptism of the wind and frost, erect in the beautiful scenery of the lake.
in April 2009, the Ji'nan municipal government decided to hand over the new Jianming lake to the Ji'nan quyi Troupe for the management. In April 28, 2010, Ming Hu residence was officially opened, and Ji'nan Ming Hu Ju Performing Arts Co., Ltd. was established in September. This indicates that culture and art are in the true sense of connecting with the market. It is the first to test the water in the tide of the transformation of the cultural institutions to the enterprise, and to explore the new way for the art troupe to explore the reform and development.
today, Ming Hu residence is a two story archaize with old Ji'nan features, surrounded by clear water and green willows. There are more than 300 seats in Ming Lake, with an area of more than 1920 square meters. The Ming Lake has not only inherited the historical tradition of her singing and singing, but also a garden cultural performing arts venue with artistic performance, leisure and entertainment, tourism and Ji'nan traditional culture. After the opening of
Ming Hu residence, the audience who came to listen to the book came in an endless stream. According to Ci Jianguo, head of the city quyi troupe, since the opening of the opera, the quyi troupe has held a special performance from 7:30 to 9 every night. "The show is performed with local characteristics in Shandong, including Shandong drums, Shandong express books, Shandong folk songs, and Shandong Qin Shu. Interspersed with crosstalk, single string, fast blackboard and other performances, the daily performances are usually 9 to 10. It is understood that the performance of Ming Hu residence is mainly for tourists who come to Ji'nan. Most of them are performed by tour groups. Compared with other folk songs, the price of Ming Hu residence is very reasonable.
during the daily performance, Ming Lake made full use of the performance platform, carefully planned and carefully prepared various influential performing arts activities, including inviting the famous national famous music artists to show, hosting the provincial and municipal music competitions, carrying on the large-scale performance of the government organizations and holding commercial thematic performances. Receiving more and more travel teams from abroad and at home and arranging the whole day package performances according to the needs of customers are increasingly influential.
Ming Hu also actively opens up the market, works with banks and enterprises to establish a long-term strategic cooperative relationship. Before the tourist field or the business field, it will launch a special performance, fully and scientifically arrange the performance time files, arrange the limited time in a reasonable way, and make the theatrical performance from the original performance every night. Increased to two or three nights per night, which has increased economic efficiency. Up to now, Ming Hu has performed more than 1000 performances, and has received more than 5 000 visitors, with an income of about 2 million 200 thousand yuan.
the city quyi troupe attaches great importance to the performance and management system of Ming Hu Ju, and has strict and orderly management methods for the performance and management of Ming Hu Ju. Ci Jianguo introduced that the theater has increased the frequency of program changes, bringing new programs into full play. In order to meet the different aesthetic needs of the audience, contact other brothers and other theatrical groups to come to the Ming Lake to help them perform. Secondly, extensive contact and cooperation with foreign countries. Looking for enterprises with strong strength and cooperative intentions to jointly operate, share resources and complement each other, and work together to create a performance market. In addition, the concept of service and packaging should be strengthened. The Ming Lake houses a unique way of service, including professional tea service, performance service and so on, so that the audience came to Ming Lake to see more than a wonderful performance, but also to enjoy the thoughtful and distinctive service. At the same time, combined with the overall style of Ming Lake living in the interior to carry out a fine packaging design, suspended celebrity calligraphy and painting, the old Ji'nan style photos, old artists' photos, plaque and so on, bought a large LED screen, formed a combination of ancient and modern art style, in line with the artistic taste of modern people. In the interview with
, the reporter felt that Ming Lake was newly opened to practice. Its significance was not only to carry forward the "rap art", but also to deeply reveal the inheritance of ancient culture and art, reflecting the government's emphasis on cultural construction and investment, maintaining the basic cultural rights and interests of the people, and maximizing the essence of the citizens. The need for spiritual culture also reveals the practical significance of deepening the reform of cultural system and promoting the development of cultural management units to the market.