Ji'nan public culture goes into the new countryside
"public culture into the new countryside" is a rural public welfare to further strengthen the construction of the rural public cultural service system in Ji'nan, to enrich the rural cultural activities, to enliven the rural cultural life and to meet the spiritual cultural needs of the peasants. Cultural engineering. The event was launched by the Ji'nan Mass Art Museum in May 2009 and has now entered the third promotion year. Its service content includes three types: one is to organize a variety of forms, such as Lv Opera, Peking Opera, song and dance, music and dance, and other kinds of exhibitions in calligraphy, art, intangible cultural heritage, and the three is to hold various kinds of art lectures and training activities. According to incomplete statistics, as of May 2011, the event has covered 10 counties (city) districts of the city and held nearly 200 (Times) performances, exhibitions, lectures and training activities, with the participation of more than 50 thousand people. At the beginning of 2011, in order to further expand the influence and radiation of the activities, the Propaganda Department of the Ji'nan municipal Party committee will include it in the theme action of the "colorful living and beautiful Ji'nan" culture of Huimin in 2011, and co funded with the municipal government of Guangdong Province, the Municipal Women's Federation and other units, and equipped with a mobile stage car to facilitate the activities of the cultural Huimin. It was carried out smoothly.
Ji'nan city "public culture into the new countryside" series of activities for three years, not only loved by the farmers, but also widely praised by all walks of life, become an important platform for active farmers' cultural life. Generally speaking, the successful development of "public culture entering the new countryside" in Ji'nan has the following three characteristics:
one is "new". First of all, it is a new idea: this activity is a public welfare cultural activity that conforms to the requirements of the rural cultural work in the new period and meets the spiritual and cultural needs of the new farmers in the new rural areas. Second is the carrier new: the activities not only organize regular performances in many forms, such as Lv Opera, Peking Opera, song and dance, and musical art, but also carry out, according to the actual needs of the farmers, to carry out the calligraphy and painting Spring Festival couplets to the countryside, the art works tour, the Ji'nan "non remains" exhibition and all kinds of Art (Chorus command, literary and artistic creation, make-up, dance. Lecture, training and other related activities make it different from the past "what to send, what the farmers to see" cultural activities in the countryside. As a new organization, the Ji'nan Mass Art Museum, as the leader of the city's mass cultural work, is based on its own business team, as well as the provincial and municipal professional literature and art groups (such as the provincial song and dance theatre, the city Song and Dance Theatre) and the College of Art in the University of Ji'nan (Art College of Shandong, the Art College of the province) and so on. Ji'nan's cultural resources, together to create high-quality, high-level programs, for the local people to send the latest and best performances.
two is "deep". The activities in depth carry out the policy of the Central Committee to promote the guarantee and Realization of the basic cultural rights and interests of the masses of farmers, and pay special attention to the delivery of high quality and high standards of cultural services to remote mountainous villages with inconvenient transportation and cultural scarcity, and fully reflect the "basic, public welfare and all" of the public cultural service system. The requirement of equality and convenience. Three years, "public culture into the new rural" series of activities to hold related activities for nearly 200 times, successively entered the Ji'nan City District Xiying Town, the city in the village of Wa Valley, Changqing District Book Tang Yu village, Zhangqiu city Wenzi village, and Pingyin County, Jiyang County, and the culture of Huimin culture in Ji'nan every piece of village, let the public The extension of the co culture service is deeper and farther. The activities in depth study the cultural needs of new farmers in the new countryside. "Tailored" cultural service projects, with the diversity of the carrier, let the farmers have the right to choose the culture, thus actively participate in the activities, and further enhance the interaction, pertinence and effectiveness of rural cultural work.
three is true. In carrying out the activities of "public culture into the new countryside", all relevant cultural units, represented by the Ji'nan mass Museum of art, take "deep grass roots and service to the masses" as their own major responsibilities. They do not set up shelves, do not make surface articles, and from leading cadres to ordinary business personnel, they are conscientiously studying the reality of the rural masses. At the same time, we should devote ourselves to the whole body. Early activities, careful planning and full preparation; in the promotion of activities, sincere devotion and true feelings reveal; they overcome various difficulties, set up the stage to the field, send excellent art into the farmhouse, and send them to the heart of the farmers' friends.
Ji'nan city "public culture into the new rural" series of activities, in the process of organization and implementation of the following results: first, direct active rural people's cultural life. Through organizing a series of cultural activities such as artistic performances, art exhibitions and public welfare training, the rural masses can feel the charm of culture in all directions and fully enjoy the service of high quality public culture. The two is to effectively play the role of rural cultural square. In recent years, some cultural villages have built cultural squares. However, due to the limited cultural resources, the actual utilization rate is not high. "Public culture into the new countryside" activities, the use of these cultural hardware facilities, actively organize soft cultural activities, so that the Cultural Plaza has really played the role of cultural benefits. The three is to integrate resources effectively and make up for the shortage of rural cultural resources. The series of activities take full advantage of the city's cultural and resource intensive advantages, actively absorb the participation of colleges and universities and art troupes, and jointly offer ideological, artistic and ornamental artistic quality to the rural masses, which effectively make up for the shortage of current rural cultural resources. The four is to promote the combination of culture and local economy and tourism activities, and play a role in promoting development. The series activities of "public culture entering the new countryside" have been highly concerned by the local Party committees and governments with their high quality cultural services. They actively invite relevant cultural units to participate in the tourism activities such as the local festival of Flower Festival and picking Festival, and explore a new way to promote the combination of culture and tourism and promote the development of local economy and society.