The cultural industry gathering area has begun to take shape.
reporter Wang Jiasheng
If a city is compared to a man's torso, the long history of culture is a shining soul in it Let the city become fresh and lead the city forward.
Wensheng hundred veins. Nine thousand years of history, endowed with a profound cultural heritage and rich cultural resources in Zhangqiu, nurtured and nourished the unique charm of the shining culture, spring culture, Confucian culture, folk culture and Longshan culture, which undoubtedly became the best resources for the development of cultural industry in Zhangqiu.
however, the advantages of cultural resources do not mean industrial advantages, and how to turn resources into the industry to test the wisdom of Zhangqiu people.
[b] "cultural industry agglomeration area" first grew into [/b]
with the deepening of economic system reform, culture was regarded as the last piece of "cake" for economic reform.
based on the integration of cultural and economic society, with a view to the long-term development of the city's economic and social development, Zhangqiu takes the development of cultural industry into the overall strategy of the whole city development, scientifically formulating the long-term development plan in the cultural industry, and strengthening the support for the development of cultural industry in the leadership, policy guidance and capital investment. To create a "cultural city with regional characteristics".
every year the city's major cultural undertakings and cultural industry construction projects are included in the same level budget, ensuring that the increase in investment is higher than the annual fiscal growth. In the past two years, the two municipal finance for the development of cultural industry has reached more than 6000 yuan.
not only that, Zhangqiu has also included the development of cultural industry into the overall planning of urban construction. In accordance with the development orientation of the new town in eastern Ji'nan and the rational distribution of the cultural industry, the "seven cultural industrial agglomeration areas" are planned and constructed, namely, the "two springs, three rivers and five lakes" spring eco tourism area, the Jinping Mountain Film and television cultural area, the Longshan black pottery industry manufacturing and development area, the publication printing industry area, the Zhu Jiayu cultural and Creative Industrial Park, and the south mountain. The ecological leisure and resort areas and the Qing Zhao culture market trading area have initially constructed a cultural industry development pattern with distinctive characteristics, reasonable structure and obvious benefits.
the development of cultural industry is inseparable from the promotion of talents. The city has set up a plan for the cultivation of cultural professionals, established a talent pool for the development of cultural industry in Zhangqiu, and trained a group of high-level literary and artistic talent and management talents for the development of cultural industry through regular orientation training, hang up school and foreign recruitment and introduction. Jia Mingxuan, Niu Yu, member of China Association of books Association, China Association member Niu Yu, and so on won the Taishan literature and Art Prize in Shandong province. Zhang Guoqing, Liu Degong, and horse friendship were awarded the title of Longshan black pottery art inheritor and Shandong arts and Crafts Master.
[b] culture brand develops and breaks through [/b]
development of cultural industry. Its characteristics are productivity and brand is competitiveness.
film and TV industry with large social demand, high technology content and strong driving ability is the cultural industry brand built by Zhangqiu. The city has invested more than 400 million yuan, and concentrates on building the three film and television cultural industry base of Zhu Jiayu, Jinping mountain and hundred pulse spring, which integrates film and television shooting and cultural leisure. It has introduced preferential policies to encourage and attract social capital investment in film and television production industry. A series of TV dramas, such as "go to the East" and "south", have been filmed in Zhujiayu film and television culture base, and the 30 set of TV series "love has a family" finished in August last year in the film and television culture base of Kam Ping Shan, and more than 900 series of TV series, such as "Bai Mai family", "laughter and awakening marriage", "dark gun" and so on, will be land. Continue to shoot here.
culture is the soul of tourism, tourism is the carrier of culture. The brand of cultural tourism industry is another brand that Zhangqiu focuses on. Since 2003, the city has set up a tourism development fund of 10 million yuan each year, which inject the cultural elements such as Longshan culture, spring culture, illumination culture and Confucian business culture into tourism planning and publicity and development, and focus on the development of the four cultural tourism areas, namely, the spring water of the hundred pulse Spring Park, the Qing Zhao CI garden and the 100 pulse ecological agricultural sightseeing garden. Cultural tourism service gathering area; a Cultural Expo area, represented by the Museum of the Longshan City Zi cliff site, the tomb of the Luozhuang Han tomb and the Terracotta Army Museum of Terracotta Army, and the religious and cultural tourism area mainly of the holy water Zen Temple of lotus, and the sacred mountain in the Holy Well, and the Ji'nan botanical garden, the Qing Zhao culture market and the holy water culture city. The characteristic exhibition service area of the dragon head. Formed a natural tourism landscape, history, humanities, green ecology as one of the cultural tourism industry cluster, gathered popularity, brought wealth. Last year, the cultural tourism industry realized a comprehensive income of 5 billion 980 million yuan, accounting for 13.6% of GDP.
at the same time, Zhangqiu also actively created the "Li Qingzhao Culture Week" and other festivals entertainment industry brand, to further enhance the reputation and reputation of the city.
[b] cultural elements into the cultural industry system [/b]
the slogan "abalone is better to eat abalone" advertising language, to focus on a healthy diet culture of modern people's heart. Zhangqiu Bao Qin became popular quickly, and more importantly, it brought economic benefits. The top celery buds were sold to 180 yuan per kilogram. According to conservative estimates, the contribution rate of cultural elements to Zhangqiu's brand agriculture is at least 30%. This is the epitome of modern marketing culture embedded in brand agriculture.
during the Shandong week in World Expo, Shanghai, Zhang Guoqing, a master of Arts and crafts from the Shandong province of Longshan street, showed the art of making black pottery. Longshan black pottery is highly praised, not only the traditional technology, but also the addition of many cultural elements, such as "Qilu famous man", "100 pulse spring", "Olympic Fuwa", "Taishan boy" series, and so on, has become a good choice for home decoration, tourism products, business gifts. Today, Longshan black pottery has formed an industrial development system of "leading enterprise - R & D creative industry cluster". In World Expo, Shanghai, Longshan black pottery, Luban lock and Confucius statue are exhibited as exhibitors in Shandong, showing Shandong's character and Shandong culture to the whole world. At present, there are 58 black and pottery cultural and artistic enterprises in the city, employing more than 1800 people, and the annual sales revenue of commodities is over 100 million yuan.
Zhangqiu, who has tasted the sweetness of the cultural industry, has begun to broaden its vision of development. In the "12th Five-Year" plan, cultural and creative industries have become the key support industries in Zhangqiu, in order to excavate and inherit the traditional culture of Longshan culture, spring culture, light culture, Confucian and Shang culture, and create a famous cultural city with regional characteristics, and transform the advantages of human resources into the advantages of economic development. At the same time, we should cultivate the market players, focusing on the development of cultural tourism, film and television media, design creativity, festival performances, calligraphy and painting, advertising and other industries. To build the three big film and television cultural industry bases of Zhujiayu, Jinping mountain and embroidered water, the agglomeration degree of the seven cultural industrial zones, such as the black pottery industry manufacturing R & D area and the printing and packaging industrial park of the Development Zone, is constantly improved, and the soft strength of the city is enhanced by the development of the cultural industry.
the tidal flat is wide, the wind is hanging on a sail. Zhangqiu is coming to the spring of the development of cultural industry.