newspaper reporter Chen Weimin
industrial scale effect preliminarily shows
the prototype of the hero mountain culture park is the hero mountain cultural market. It is the earliest art trading market in our city. In 1992, through the joint investment of many departments such as the central government of the city, the city fruit company opened the book market under the hero mountain by using the original warehouse, and the development of the cultural industry area of the hero mountain was officially started.
now, at the foot of the hero mountain and along the saddle mountain road, this area can be called the most active place in Ji'nan's cultural trade. The stalls selling cultural relics and old books 20 years ago have now become a huge and characteristic book, flower and bird, calligraphy and painting, and antique market. The Jinan people enjoy their leisurely and rich cultural life, and cultural relics and cultures all over the country exchange and collide. In ordinary days, the stream of people coming to this "Taobao" came in a continuous stream, weekends, more people, like a modern cultural society, "Qingming River map".
with the development of the economy, there are many kinds of business here, and the business location is also from Ma On Shan Road, new world business city, and finally to the mountain hillside in the north of heroic mountain. The northeast side of the mountain has gradually become an old book, calligraphy and painting, antique, ancient coins, ceramics, old furniture, tickets and other stalls, and also became a collection of enthusiasts looking for the Taobao.
hero mountain culture market has attracted traders from all over Shandong to find business opportunities. According to people in the industry, the traders in Zhangqiu brought the old things that were acquired by their own family or the streets and streets. They put the bowls, porcelain, ancient money and calligraphy and paintings on the stalls. Most of the merchants from Weifang, Zibo, Dezhou even Yantai, Qingdao and other places were mainly operated on paper money, ancient money, ticket and jade. Traders from Xuzhou and other places are the main coupons, stock cards and other paper tickets; from Hebei, the main business of ancient furniture, one can pull two trucks, very conspicuous.
the Ji'nan local stall is mostly the old bookstall, but there are also people who have bought Jiefang District books, tickets, stock cards, comic books and so on. The price is like "pick up the leak". Of course, there are some more professional stalls, which specialize in stamps, coupons, cigarettes, coins and so on. Ji'nan's hero mountain cultural market occasionally also can see Tianjin, Xi'an, Luoyang and other places to come to Taobao, of course, and of course, some "old foreigners", these beautiful things, for them, it is really like a kaleidoscope showing Chinese culture.
after the initial development of a spontaneous trading market, the current cultural market from investment to market cultivation, whether it is location, environment, hardware, management or service, has made great progress. Through an interview with the Propaganda Department of the City Central District Committee, the reporter learned that after the industrial polymerization in recent years, the hero mountain cultural park, including the hero mountain cultural market, the Shandong Bai Wan cultural market, the new world commercial city cultural market, the Yi Wen Xuan Art Co., Ltd., the gold jewel Antique City, the hero mountain antique antique calligraphy and painting city and the hero mountain The surrounding pottery craftwork Gift City, Lu Xin film city, hang Han house and other characteristics cultural market, business scope involving antique calligraphy and painting, stone jade, root carving ceramics, four treasures of the arts, craft gifts, wood carving copper and other various cultural commodities more than 80 thousand kinds, the area of total area of more than 50 million square meters, the annual turnover of nearly 12 billion yuan.
from a single type to a compound Cultural Park
hero mountain culture park today's prosperity is inseparable from the high popularity here. Apart from visiting the cultural market, the demand for catering and entertainment can not be ignored. Therefore, in addition to a large number of cultural markets, the park has become the largest collection and distribution of cultural products in the province. It is also famous for its industrial accumulation, complete function and cultural characteristics. Here, there are 85 catering enterprises and 85 business households, forming a food culture gathering area with a thousand kinds of famous restaurants and famous enterprises such as the famous Chinese famous food city and Zhejiang Grand Hotel. There are provincial sports centers, women's and children's activities centers, and national fitness centers in the region, with strong cultural and sports atmosphere. In the park, there are not only high-end formats such as expensive and Ginza, but also underground civil air defense commercial city, new world business city, and other places suitable for middle and low end consumption, as well as 12 recreational places such as the Oriental rhyme and the Lu Xin movie city. It is a complex cultural park with centralized, meticulous division of labor and perfect function. When planning and designing,
Park has built four distinctive cultural streets according to the different needs of the citizens. One is the hero mountain culture antique street. It is one of the four major cultural markets in the country, which mainly deals in books and periodicals, antique and calligraphy and paintings, stone jade articles, flower root carvings and craft porcelain. Two is Ma On Shan Road culture and leisure one street. There are hundreds of cultural market, new world business city, sea edge cultural market, Ma'anshan Gold Antique City and Yi Wen Xuan book and painting antique city, and so on, cultural market network total of 36, collection of cultural, shopping, leisure and other formats. Three is the Ji'nan food culture one street. A collection of more than 1000 famous snacks in 26 provinces and municipalities is the "Ji'nan Food Street" named by the municipal government. After the promotion and transformation of the earlier period, the landmark archway building with classical features was built, the night view lighting project was implemented, and the landmark area of the whole park was made. The four is the underground civil air defense mall of the hero mountain. Mainly engaged in antique, calligraphy and painting, small department stores, ornaments, and so on, is the largest underground single building area in the province, the most fully functional, the most perfect facilities for the underground commercial culture street, by the Shandong chamber of Commerce as "the first street Qilu".
to create a national cultural industry innovation park
Hero Mountain Culture Park, although it has a certain scale, has some influence, but there are also some problems. First, the four characteristic cultural streets have been in a state of their own wars, lacking overall planning, and inadequate gathering and radiation effects. Two is the lack of landmark buildings and places, the status of the park square is not prominent, the lack of large site activities, the hero mountain cultural Antique Street East and west entrance, the food street east entrance of the lack of landmark buildings. Three, the property rights of various properties in the park are scattered and scattered, and their development has not formed a resultant force. Four, the lighting project has not been fully implemented, and the development of the night economy is very inadequate. Five, there is still lack of necessary financial support for upgrading the park as a whole. The above problems seriously restrict the industrial upgrading and innovation development of the park.
at the Ji'nan Cultural Industrial Park symposium held in March this year, the participants of the cultural industrial park, which was held in March, have been discussed and discussed. It is planned to take two years or so from 2011 to create a national cultural industrial park with a national cultural industry park and a national culture special. Color commercial block, 3A level tourist attractions. The construction headquarters of the hero street in the central area of the city is responsible for the construction, with an investment of 50 million yuan.
the head of the Propaganda Department of the Central District Committee of the Municipal Committee of the city in charge of the work of cultural industry, the next step, the relevant departments will upgrade the original square of the original area of 8000 square meters, and design a large scale building which can reflect the culture of the hero mountain in the center of the square, so that it will become the park. It is an important symbol to make "the culture of the square". At the West intersection of the hero mountain cultural Antique Street, the construction of a landmark archway with classical characteristics is built, and the landscape wall is connected well at the intersection of the East and the west, and a column type entrance sign perpendicular to the road is set up at the West Road of the shopping culture leisure Street in Ma On Shan Road, and a cultural wall is set up on both sides of the 80 meter road in the western section of the gourmet street to make a new "building" Culture. On the basis of the existing lighting project of Ji'nan food street, the lighting project of Qilu (Bai Wang) square, shopping cultural leisure Street in Maanshan Road, and the cultural antique street of heroic mountain are emphatically constructed to form the light culture and light culture which combines the space with the ground, static and dynamic, and to make the light culture of light. Through the eleven Road, Ji'nan food street as the leader, focusing on creating food and food culture street. Supplemented by night market economy, extend business hours, create night economic highlights, enhance the driving force of cultural industry development, and make excellent "business culture".