The 78 year old "Yan Xi Tang" returned to Ji'nan to rebuild its restaurant near its old site.
this reporter Ma Yunyun Intern Ma Xuelin
Yan Xi hall, will let the Jinan heart pain
"Yan Xitang" brand created in March 1932, at that time only two Sanjin quadrangles, launched with the soup The dish has a long "calendar flavor". In the last few decades, the famous chef of Yan Xi hall has become one of the three famous restaurants in Shandong cuisine, which has penetrated the deep feelings of the Jinan people. But in the 90s of last century, Yan Xi hall once fell into a trough and changed hands to a company in Beijing. This has become a pimple in many old Ji'nan's hearts.
in June this year, Shun and hotel group, with a bid of 700 thousand yuan, put the "Yan Xitang" trademark into the bag, making the old sign back to Ji'nan's local catering enterprises.
Shun he and the chairman of the hotel group, Ren Xing, is an old Ji'nan, who has been impressed by the Yan Xi Tang from a young age and has been in the catering industry for many years, and Ren Xing has a special feeling to Shandong cuisine. Yan Xitang's bad management made him very sad. "If this old sign fell into the hands of others again, it would become a pain for the Jinan people forever."
because of this, Ren Xing Ben won the "Yan Xi Tang" trademark at the price of 530 thousand yuan above the starting price.
the greatest value lies in its rich culture
in Ren Xing Ben's view, Yan Xi Hall's greatest value lies in its rich cultural value. "Good things must be alive." He continued to repeat this sentence, he thought, after decades of development, Yan Xi Tang has formed a unique culture of cooking, which must be inherited.
at present, Yan Xi hall falls Shun and international hotel, the hotel has its name in the restaurant, "first have an enterprise to take on, can not let it land." Now, there are a group of very experienced old Shandong cuisine teachers in the restaurant.
but Ren Xing Ben is not satisfied with this. "Now settle down and do some serious work in a while." Ren xingben intends to reestablish a Yan Xi restaurant in one or two years, where he will dig deeper into Yan Xi Tang's culture and enrich the dish system.
for the future of the siting of Yan Xi hall, Ren Xing has already had the idea, he wanted to choose the new site near the old site of the Yan Xi hall, located in the calendar District, "there is a lot of tourism and there are many outsiders." He hoped that with such a location advantage, more foreigners could enjoy authentic Shandong cuisine.
to preserve the "spirit God" of traditional Shandong cuisine,
as one of the "three famous shops" of traditional Shandong cuisine, the return of Yan Xi Tang has undoubtedly become a hot spot in the industry, and it has also triggered new expectations for Shandong cuisine. Sun Jiaxiang, vice president of the
provincial cooking association, said that now some emerging hotels are very good at Shandong cuisine, with more and more exotic cuisines, and the traditional cuisine must keep their own features.
"Yan Xitang has a great effect on the promotion of the old brand, but while maintaining the tradition, it has to adapt to the tastes and needs of the modern people." Li Jianguo, vice president of Ji'nan Cuisine Association, said that with the change of lifestyle, people's preferences for dish tastes have also been adjusted. "Nowadays people are looking for nutrition, but they don't want to eat big fish or big meat." This requires that the cooking technology should be changed in a timely manner, while satisfying the public, it should also reflect the unique sauce flavor of Shandong cuisine.
to this, Ren xingben has planned. "Yan Xi Tang must retain the spirit of traditional Shandong cuisine, and the dishes must be adjusted according to customers' tastes." He told reporters that at present, the hotel has pulled out dozens of traditional Shandong dishes menu, and the next step will be to develop new Shandong cuisine products on the basis of inheritance.
17 days, the "Yan Xitang" three golden characters of the sign in Shun and the International Hotel unveiled, the ill fated Lu Cai "three famous shops" - "Yan Xitang" formally returned to Ji'nan. This is a revival of the 78 year old gold plaque. There are many expectations in the industry.