Re: Jinan people fell in love with the cultural Huimin consumption season. Our city was selected as the first batch of national cultural consumption pilot city award scheme.
"until last year, we realized the zero gift ticket". Provincial capital theater responsible person introduced, the culture Huimin consumption season is the biggest driving force of their cancellation of the ticket, "a ticket only 50 pieces, more and more people are embarrassed to find me to get tickets." The person in charge said, "now to find him, it is not to buy the ticket," such as the previous period of the song and dance drama "Confucius", and this week's famous Peking Opera Concert, are full, want to buy tickets can not be bought.
enterprise state financial subsidies taste sweet
the last cultural consumption season, Shandong provincial capital theater "Deep Participation". The head of the provincial capital theatre introduced the so-called "depth", on the one hand, on the basis of the "half price preference" of the culture Huimin consumption season itself, the Grand Theatre further "let profit", such as a 280 yuan performance ticket, the Grand Theater first cut its own price to 200 yuan, and then let the public enjoy half price concessions. In addition, the grand theater also carried out a series of cultural and artistic theme activities, including both artistic experience and knowledge lectures, such as sand painting experience, percussion lecture, etc., "120 games were held last year, all are free activities."
in 2013, the Shandong provincial capital theatre was officially opened. In these 5 years, the provincial capital theatre has witnessed the "growth" of Ji'nan's cultural consumption market. "The performance market is divided into two kinds, one is the concert, Ji'nan is always very hot, the other is the elegant art performance, which has taken a big step in 5 years". From the box office, in the first year of opening, the box office of the Shandong provincial Grand Theatre was only 3 million yuan, up to 10 million yuan last year.
box office is not the most important problem, the most important thing is the audience's quantity. The head recalled that there were about 1500 seats in the theater, and there were usually only one or two people in the audience. Their cultural and artistic popularization theme activities, each time after the WeChat platform, the news, usually one or two days to fill the number of quotas, "the audience will be willing to take out the weekend to participate in literature and art learning, see the enthusiasm of the people of Ji'nan on the art." In the eyes of the responsible person, Ji'nan's cultural consumption market has unlimited potential.
the development of the culture Huimin consumption season has made the provincial capital theatre a lot of benefit. "Last year, our ticket rate and attention had doubled over the previous year."
Ji'nan publishing house has made use of the online platform to make Huimin cultural consumption Book feast, set up the Huimin cultural consumption special area, select literary and Social Sciences, culture and education, scientific and technological life and other high-quality books which are closely related to the life of the citizens. More than 2000 people have been visited and sold more than 15 thousand yuan per day. Aiming at the new book trial, the time limit rush to buy, and guess your favorite activities in the Huimin cultural consumption season, the general public has been attracted. At the same time, the use of large data analysis of consumption in the cultural consumption season, for the public to provide accurate push, Ji'nan local characteristics series, Summer Book activities books, national school children's book browsing volume increased sharply, the full reduction of coupons to store the positive, led to the cultural benefits of the people's consumer season activities.
it is understood that since the official start of the "national cultural consumption pilot city and the first Ji'nan culture Huimin consumption season", the city has participated in the consumer season signing enterprises and merchants 56, participating in the 5 million 486 thousand people (among them, 1 million 830 thousand people in the offline activities), and the sale of all kinds of cultural products of 25 million 520 thousand yuan, directly pulling down the elimination. It costs 105 million 20 thousand yuan to become a new kinetic energy to promote the high quality development of cultural industry.
real benefit
Mr. Li is surprised by the activities of the Expo Performance during the cultural Huimin consumption season: "the price of the family meal is 300 yuan, the membership can be twenty percent off, and the use of the coupons can be 50%, so that only 120 yuan and one three can go to the theater to see the performance. That's right. " The performance of the private performing arts company has also felt the effect of the cultural Huimin's consumption season on the consumer market: "at ordinary times, only six or seven per cent of our attendance rate can reach 90% or full during the consumption season."
culture Huimin consumer season operators introduced that during the consumption season, the consumption season of the book industry occupies 82% of the total consumption in the consumer season, ranking first in the consumer season. The cable TV and the products of the broadcasting network are divided into two or three places, the traditional culture consumption is still dominant, and the books and cable TV are also the most widespread and most common consumption of the public. Demand. In addition, with the improvement of the income level of the citizens and the increase in the demand for personalized cultural products, the products with high added value have also come to the fore, accounting for 7% of the market share. The results of this big data analysis also provide reference for future activities and expand effective supply of cultural products.
excellent cultural products can edify consumer sentiment, guide high quality consumption concept and cultivate high level consumer group is a key problem for the sustainable development of cultural consumption. In the interview, Guo Xiangzheng introduced that this year, the cultural consumption season will also focus on the introduction of a number of high-quality cultural products and services to guide people's cultural consumption concept with the excellent cultural products that enlighten the mind, nourish the mind and edify the sentiments.
Guo Xiangzheng revealed that the cultural Huimin consumer season will continue as a regular activity and will be "upgraded" in a comprehensive way: "this year we are going to enable mobile APP, and the citizens will apply for consumer vouchers to be more convenient for middle-aged and elderly cultural consumers, and we will also distribute paper in some activities." Fee coupons, let the public see the real discount. In addition, in the development of the activities, in addition to the irregular, combined with the festival to carry out the theme activities, it will also open up non - Legacy products, cultural tourism and other new fields, to better meet the cultural needs of the public at various levels and in many aspects. "
"investment will also increase every year, the scope of county participation will be more extensive, and more cultural enterprises can be absorbed into it. We should constantly tap the potential of cultural consumption, develop new areas of cultural consumption, and build a long-term mechanism to promote cultural consumption.