Re: spring city night banquet competition Ji'nan city culture card constantly updated
inadvertently, "I lift my eyes is the outline of Qianfo Hill. I close my eyes to Daming Lake and moat, and Baotu Spring is spewing in my ears......" "This old legend haunts me. Walk on both sides of the Ming Lake, how to recover the rain... " This first folk ballad about Ji'nan has been on the Internet, and it has also brought fire to Ji'nan. It has become a new business card for Ji'nan's urban culture.
in fact, since the second half of 2017, the business card of the city of Ji'nan has become more and more artistic and creative through the "Spring City Banquet", "Ballad Ji'nan", "City Central People" and other activities. Whether it is the spontaneous communication of the people or the planned projects started by the government organizations, creative service for the people's livelihood, the cultural life of the people of Ji'nan, with the deepening of the artistic degree of the city card in the process of communication, the experience becomes more and more diversified and optimized.
"let the young people like the way of life value presentation, relaxed, refined, accurate and free. We hope that there will be more room in the city to present some creative cultural activities and create some opportunities to communicate with us and express our feelings. The attraction of a city lies in its way of dialogue with the public visitors. Creative activities are a very good choice. At a university in Francisco, a junior student, Xiao Li, said.
use cultural creativity to activate the city card presentation mode, increase the competitiveness of the brand market
someone says that the development of a city, if the building is her backbone, the environment is her appearance, the citizen's civilization quality is her soul. Culture is the cornerstone of carrying civilization, especially when the excellent traditional cultural concept, value standard, and aesthetic style across time and space are rearoused and transformed into the spiritual pursuit and behavior of modern people, which is not only a civilization of a city, but also a culture of a Chinese people based on the world. Bottom gas and bone gas. Carrying forward the fine traditional culture is of great practical significance for promoting the development of urban culture.
when summer is in season, Ji'nan will usher in another tourist season. In response to the national new and old kinetic energy conversion policy, the Qianfo Hill Street office organized the Ginza mall, one of the most famous local commercial brands in the District, as well as the CCPARK creative port with the Ji'nan landmark brand representative in Ji'nan. "Ginza summer season," and "I want to play with fun - CCPARK summer entertainment flash Park".
Deng Qing, deputy director of the sub director of Qianfo Hill Street office in Ji'nan, "make good use of the summer vacation time, do a good job of publicity and promotion, use the media to propagate resources to expand brand influence, do customer drainage, through creative forms and innovative ways, together with enterprises to create new business cards for urban travel." Create topic events that are self propagating and positive energy.
Deng Qing told reporters, "at present, we are going to cooperate with the summer party, organizing the creative hands for the experience activities and children's volunteer sale, providing more opportunities for the community residents and tourists in the area, so that the children can get the hands-on ability and the improvement of aesthetic training in the way of the summer vacation in the summer. . We should create the brand of "Wen Chuang Li Xia", and join the bazaar to provide material support for the study and life of the children in the poverty alleviation villages. It is not only a responsibility to make poverty alleviation work, but also a mission to help the children in the jurisdiction help those who need help through the power of their affinity. "
reporter understands that now a series of activities are underway in the jurisdiction of Qianfo Hill sub district office of Lixia District. At the same time, Ji'nan's old commercial port in the middle of the city, the first dinosaur flash Park in Ji'nan, is about to have a dynamic and IP system plan in this summer holiday.
integration of Ji'nan old commercial port market promotion director introduced, "to do a different anniversary celebration, let more people feel the literary creation of clever thinking, the taste of art." We chose Dinosaurs exhibition during the summer vacation. This is not only a static display, but also an interactive effect. In addition to the dinosaur exhibition, we also built creative blocks, 12 metre prehistoric dinosaur graffiti walls, and forest hands as creative markets. Compared with previous activities, we pay more attention to the aesthetic interest and aesthetic value created by originality. Through such activities, the market competitiveness of the brand will be greatly improved, the opportunity and quality of the audience are greatly increased. We want to reflect the interest and temperament of the Ji'nan City, Ji'nan citizens through some activities, and not only consider the brand itself. We have the obligation and responsibility to create better cities. In a better city, we can have better development.
with creativity to create high quality communication content, word-of-mouth is
in May 2018, by the Propaganda Department of the Central District of the city, the "Ji'nan Fan City Central People @ shaking sound competition" began. In combination with the local actual situation, Ji'nan city center, with the new media communication means, with the help of the third party communication platform, for the local cultural tourism resources to be better disseminated, the form of city business card and flow import, tourism products are further refined, short video production, and strict content production. The check is widely praised. We should create high-quality communication content with creativity, teach it to fish, and rebuild and break through the creation and creation of urban business cards.
"word of mouth" means traffic. The creation of city business cards calls for joint efforts. Cultural innovation is not only ideas but action. Wang Weiwen, a planner in the implementation of the event, said, "in order to build a regional characteristic service that matches the status of the provincial capital city, combined with the policy requirements of the new and old kinetic energy conversion, strengthen the core competitiveness of the city, we must make effective and effective work through self breakthroughs, continuous learning, and enhancement of fruit formation. To ground. In this process, the support from the government, the platform set up, the ideas and resources provided are very important, without the adjustment and transformation of macro management ideas, cultural creativity and innovation work is difficult to carry out. Such creative activities and creative projects, which can express urban temperament and emotion, are now continuing in the multi point and multi line of Ji'nan, and many breakthroughs have been achieved.
creative service for the people's livelihood, Ji'nan's new action to create a city card has reacted well to the market reputation, fully mobilized the value of tourism and cultural resources, "striving for a number of business cards that can be replicated and formed in 2018, and to the city of Ji'nan for 40 weeks to our reform and opening up." Give a gift of the year. " Deng Qing said.