Shun Net - Ji'nan daily
Ming Hu Xiu (Lv Chuanquan)
Ji'nan as an ancient city for thousands of years There has been a profound cultural heritage. Speaking of Ji'nan, the Ji'nan city culture card that people think of is Baotu Spring, Daming Lake, Qianfo Hill, Li Qingzhao, Xin Qiji, even Xia Yu, and some people with higher levels may also mention Cultural Thematic films like "Quanhai", "the spring city of the world"... However, in the context of the transformation of new and old kinetic energy, the development of cultural and creative industries is not only the internal demand for the transformation of urban economic development and the adjustment of economic structure, but also the government's initiative to adapt to the new development situation and market demand. The cultural and creative industries will have the unique advantages to maximize their creativity and serve the people's livelihood. Under the guidance of new ideas, Ji'nan city culture card is constantly updated.
creativity serves the people's livelihood, life needs more beauty and better
cultural and creative industries is a new concept put forward by the West in 1990s, and gradually evolved into a new concept of development. This idea holds that the real wealth of the contemporary economy is a creative idea, knowledge, culture, skills and creativity. This idea comes from the human mind. It derives infinite new products, new services, new markets, new employment opportunities and new social wealth, which is an important impetus for economic and social development. Power.
creative service for the people's livelihood, how to apply cultural creativity to the public policy to promote the development of creative industries and create a city with attractive cultural cards is a very important topic. China's cultural industry is accompanied by the reform of the cultural system. Its logo is the Ministry of culture established the Ministry of culture industry in 1998. After the establishment of the cultural industry department, the concept of "cultural industry" was officially established in China. With the development of the society, the definition of cultural and creative industries is becoming clearer and clearer: the core of creativity, the culture as the soul, science and technology as the support, the development and application of intellectual property as the main body of knowledge intensive, low carbon environmental protection industry. For the cultural and creative industry, the realization of the aesthetic value is often synchronized with the realization of the economic value, which completely fits the development concept of "pursuing a better life" and presents the formation of individualized aesthetic temperament.