http://www.sd.xinhuanet.com/sd/jn/2018-06/28/c_1123050586.htm
new sharp Volkswagen
open Ji'nan, looking forward to your talent!
in June 27th, the reporter learned from the press conference that the office of the Ji'nan Municipal Committee of the Communist Party of China and the municipal government press office decided from June 27, 2018 to August 31, 2018. Collect and publicize the image of Ji'nan in Chinese and English, the image of Ji'nan city (Logo). It is reported that the award winners will be awarded the highest 50 thousand yuan award!
What are the requirements for the publicity and image signs?
the requirements for the collection of urban image publicity (Chinese version) are as follows:
We should carry forward the spirit of the times, pay attention to the city connotation, healthy and positive, accurately reflect the city image of Ji'nan, highlight the city spirit of Ji'nan, fully convey the history of Ji'nan City, the essence of culture, the humanistic style, and highlight the characteristics of the spring water of Ji'nan. It is highly summed up in Ji'nan City temperament, refined and popular, rich in connotation, and easy to understand, recognize, memorize and spread. It is suitable for the use of outdoor advertising, public places, foreign publicity and other fields. The number of words in each word is limited to less than 20 words.
the collection of city image publicity terms (English version) requires the following:
reflects the beauty of Ji'nan City, reflects the characteristics of Ji'nan spring water, condenses the international elements, and makes the city more open and inclusive. The content is simple and easy to understand, memorize and publicize. Limit the number of English words to less than 8.
the requirements of the collection of city image signs (Logo) are as follows:
can reflect the unique natural landscape of Ji'nan Spring City, long and profound historical and humanistic background, and the spirit of urban era. In line with national laws and regulations, it should not be similar or similar to other city image identities, and LOGO has not yet been registered. LOGO should use color design, simple design, rich personality, creative novel, meaningful meaning, bright color, high level of artistic appeal and visual impact. LOGO is easy to recognize and has strong function of graphic symbols. It is suitable for making applications in various carriers and environments. The design draft of
should be accompanied by a creative description of graphic signs and fonts, including the design drawings and technical characters (drawings, proportions, colors, etc.) and the idea of design drawings (the meaning, meaning, background, etc. of the design) and the design draft of the graphic and character body, and the stereoscopic and color effects should be attached. And provide standard color and special font design draft.
work graphic electronic draft resolution is not less than 300dpi (pixel / inch), JPG or TIF format, size not less than 1 megabytes, and provides vector source files (AI or CDR format).