look at these data to find that the old words around us are still too small, and it is impossible to compare with Japan, Germany, Holland and other countries in history.
since the reform and opening up, some old brand enterprises in Ji'nan have seized opportunities and kept pace with the times, and many enterprises have been developing vigorously. However, there are also a number of old brands, such as institutional transformation, weak innovation, and the demolition of shop sites, and so on. This not only leaves many regrets to consumers, but also does not meet the requirements of China's development of traditional culture.
reporter recently entered Ji'nan by the Rui Shang Xiang silk shop in the middle section of the four road. It still maintains the "Republic" style, which is still a few decades ago. All kinds of silk satin and cloth are full of counter, and the clerk still uses manual volume to make clothes. Unfortunately, the reporters waited for a long time and no customers came to visit. According to the shop assistant, the business situation is not very good, and most of them are old customers. There are few new customers. This situation has a certain relationship with the eastward shift of the new commercial area. In addition, in recent years, there have been a lot of shopping places in Ji'nan, and many consumers prefer shopping, leisure and entertainment.
"now, only some holidays will come to some young people, but they are basically coming to this old word itself, all of them to take pictures of the old shop, and no one buys the silk goods in the store. This is also a thing that makes us helpless. But we still want more people to pay attention to the old words such as Rui, to come to consumption, let the old words can operate normally, and let a hundred years of history, not much of the Ji'nan old words can continue to survive in the new era. The leaders and salesmen of Rui Xiang have a hard time to give up their old brand names. (source: Shun Net - Ji'nan daily)
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