reporter searching for some information. According to incomplete statistics, Ji'nan's old names have Ruixiang silk shop, Longxiang boutiques, Pu Hua shoe store, Yongsheng Donghetang, Ji'nan national goods sale, Chuanxiang tea house, Zang Ling tea house, Taikang food company, Yu Mei fast The food store, old Maosheng confectionery, maxingsheng mountain, Huiquan building, Yan Xitang, CHO, Zhao Jia Gan, Shun Mei Village, Bao Bao Zi, Xin Mei Village, Xin Mei Village, Xin Fu Huang family, roast chicken, old jade and chicken Pak, Li sauce, Xing Shun Fu sauce, Dexin fast sauce garden, Hong Ji Tang drugstore, Ji'nan Huidong pharmacy, Ya Dong pharmacy, Vanward hall drugstore, Deng's "SHUTER hall" gelatin store, nine crane Ejiao Zhuang, Qian Chiang pharmacy, Hou Dang herbal medicine shop, "Yan Zi Yan king" Medical Institute, Ji'nan Ming Xin Pool Bath Pond, Hendry watch store, Ji'nan lean spectacle shop, Palace Museum, Ji'nan East Yuan Sheng printing and dyeing factory, Ji'nan vibration match Limited by Share Ltd, Ji'nan Yuxing Chemical Plant, Hendry Watch glasses company, Daguan mall, Chinese barber shop, Scripture shop, Hong Shun clothing store, Wan Zi alley mall, Grand View cinema, Qi Mei Hair Beauty Co., Ltd. One big food limited liability company, Bao Ming Zhai, Yu Qiqi shop, Miao group and so on. The richness of the time-honored brand is amazing. Unfortunately, many old brands have disappeared. At the same time, a number of new and time-honored brands have been filled up to make Ji'nan's old brand still keep pace with the development of the new era.
reporter learned from the Ji'nan old word association that the definition of Ji'nan old word refers to a long history, with a long history of products, skills or services, with a distinctive Chinese traditional cultural background and profound cultural background, and to achieve a wide social identity, and to form a good reputation brand.
despite the addition of new brand names, the richness and clustering of Ji'nan's time-honored brands in history are all unmatched. And now more than 100 years old brands are even more numerous. This situation does not match Ji'nan's historical and cultural city. How to become an old brand? How to operate and develop continuously? This is the biggest problem facing Ji'nan's time-honored brand.
Huiquan
the old name of Ji'nan embodies the profound historical and cultural background of the city of spring,
it can be said to be a miniature of the old character. It is difficult to manage, and it is barely maintained. For this situation, Ji'nan has also made many attempts to introduce some policies and measures to help. Wei Pengju, President of the Institute of cultural and economic research, Central University of Finance and Economics, believes that the old words should be used by the culture to do business, to understand the cultural path, to make a culture of the old words, and then to use this culture to make the business a cultural industry. Through cultural business these years, it is not only the shrewdness of businessmen but also the overall upgrading of China's economic and social development and consumption environment. This cultural and commercial model is undoubtedly the mainstream of China's cultural and economic field, but in this kind of cultural business model, usually as a nostalgic symbol, the value of culture and the added value of long - term industry are often ignored.
Ji'nan's time-honored brand now has 3 kinds: "China Time-honored Brand", "Shandong old brand" and "Quancheng old brand". Among them, there are many old names, such as jafeng Hotel, Yan Xitang restaurant, herb bag shop, Tai Kang food company, Ji'nan Hong Ji hall, a big food limited liability company, Yuqian cheongsam shop, old jade grilled chicken shop, Ji'nan lean spectacle chain Limited company, Ji'nan Hendry Watch glasses limited company and so on. The famous famous brands such as Baotu Spring liquor, Bao Ming Zhai eyeglass, Shandong gelatin group Dong'e gelatin Limited company, super Yixing catering, Ji'nan wild wind and crisp food, Mencius steak hoof and so on have made Ji'nan's old characters more variety and rich in connotation, allowing Ji'nan's old words to expand and develop continuously in the new era.